The Workamajig Blog
Why do some agencies succeed while others struggle to retain clients?
The answer is usually simple: their processes.
Well-documented processes help you acquire, onboard, and deliver results to clients on a consistent, predictable basis. And they enable you to manage uncertainty, provide clients with better experiences, and improve clarity across your team.
What makes a true marketing leader? Is it the ability to recruit and build reliable, resourceful teams? Is it the ability to strategize and deliver? Or is it the ability to grow business and drive revenue?
It’s 2017: What Is Sales Enablement?
“Sales enablement” is one of those moving-target terms that, over the past two decades, has more often than not become the square-peg buzzword everyone wants to fit in their product’s round hole. What makes sales enablement tricky to define has a lot to do with the number and diversity of teams asked to align behind sales-enablement initiatives.
As a fellow creative, you know that, collectively, we can be a finicky bunch. While we admittedly get a bad rap when it comes to work habits, it can be difficult to find an entire group of creative individuals who work well together—both effectively and efficiently.
Growth is good. But contrary to what they say, you can have too much of a good thing. A growing creative agency does bring in more money. But it also spends more money. If you don’t manage your money well and you spend more than you make, then you could be forced to fire employees, reject work, or even close up shop.
As marketers, advertisers, and general creative types, you know that campaigns are carefully scrutinized. By the time you see an ad online, in print, or on television, you know that numerous people at an agency or marketing firm have studied and deconstructed it.
To be the best, you sometimes have to learn from the best. In the digital information age, tapping into the advertising world’s greatest minds only takes a couple clicks. We’re talking about company blogs, of course.
Managing a content marketing agency is a multifaceted responsibility. Agency management requires you to simultaneously manage money, people, and projects. If you devote too much of your time or resources to any one of these areas, you risk depriving the others, thereby possibly compromising the productivity and profitability of your content marketing agency.
What’s on your wish list for 2017? If you’re looking for ways to justify agency management software, it might be easier than you think. In fact, by using agency management software correctly, you’d be able to recoup the expense of the software, and then some, before the end of the year.
Still not convinced? Or perhaps your boss needs more encouragement than just “It’ll pay for itself!” Here are a few areas that you’ll be able to see distinct improvements in efficiency that will be a no-brainer for anyone who sees the bottom line as the only line.
Closing out 2016 the right way is the first step toward starting 2017 strong. Knowing where you have been in the past 12 months will help you prepare for the year ahead. But the strength of your planning depends upon the thoroughness of your year-end closing efforts and the precision of your resulting performance reporting.