The Workamajig Blog

Is Project Management Different in an Ad Agency?

Is project management different in an advertising agency? The short answer is a resounding “no.” While traditional project management is generally associated with more technical industries—IT, engineering, architecture, and so forth—the basic tenets of good, old-fashioned project management extend themselves across industries.

March 27, 2017       |       By Penny Kooy       |        Project Management, Agency Management

The Right Fit: Creative Resource Management in Your Agency

Intellectual capital is critical for creative agencies. In an industry where skill sets such as creativity and knowledge are precious assets, the core problems we face in marketing and advertising generally center on people—or the lack thereof. And often, these intangible resources are far more valuable than material assets.

March 24, 2017       |       By David Arnold       |        Resource Management, Agency Management

Calculating Internal Business Metrics

It’s no surprise that analytics are integral to your organization’s success. Whether you work for an in-house marketing team or an advertising agency, tracking and reporting metrics provide you and your team with an overview of your performance. They provide you with insights that influence current and future decisions. And they demonstrate return on investment to internal and external stakeholders.

March 23, 2017       |       By Ron Ause       |        Agency Management

4 Creative Agency New Business Strategies You Haven't Tried—Yet

We’re already several months into the new year, and the goals you’ve set for your team are starting to feel real. If you’re like most business owners, you’ve spent a lot of time focusing on how to improve strategies that worked the previous year. Maybe it’s refining which social channels you distribute content to or deciding to scale up your sales team. While exercises like these reflect a healthy “finger on the pulse” approach to opening yourself up to increased revenue, they won’t necessarily open the door to new types of revenue opportunities. Because a creative agency always should be looking for new business, we’ve pulled together four agency new business strategies we imagine you haven’t tried yet.

March 20, 2017       |       By David Arnold       |        Agency Management, Creative Management

4 Thoughts Every Agency Project Manager Has During the Workday

The creative world is hectic. And the day-to-day of an agency project manager can be tumultuous, to say the least. However, the best project managers somehow manage to remain upbeat—even in the face of impending deadlines and change orders.

While things are bound to get crazy, you are the glue of your organization. You are the fearless leader who guides your team to success.

March 8, 2017       |       By Ron Ause       |        Agency Management, project manager

Top 10 Sales Enablement Tips and Strategies for Agency Reps

Sales enablement is most often a foundational strategy that is delivered top-down, from executives through sales managers to the front-line reps. In the beginning, this strategy was a complex, hairy initiative that necessitated cross-organizational buy-in. While that’s still the case when it comes to scaling sales success across an entire company, the popularity of enablement strategies has led to a greater conversation that empowers sales reps to incorporate these practices into their strategy regardless of overall support.

March 6, 2017       |       By Ron Ause       |        Agency Management

The Surefire Method to Ace Agency Management

One of the trickiest things about managing an agency comes down to the product you’re selling: expertise. Ultimately, what your team members bring to the table is their collective experience and the ability to either guide your client through execution of key strategies or to execute the suggested course of action themselves.

February 28, 2017       |       By David Arnold       |        Agency Management

Scale Your Agency by Documenting These 5 Processes

Why do some agencies succeed while others struggle to retain clients?

The answer is usually simple: their processes.

Well-documented processes help you acquire, onboard, and deliver results to clients on a consistent, predictable basis. And they enable you to manage uncertainty, provide clients with better experiences, and improve clarity across your team.

February 23, 2017       |       By Christian Sculthorp       |        Agency Management

5 Inspiring Traits Shared by Top Marketing Leaders

What makes a true marketing leader? Is it the ability to recruit and build reliable, resourceful teams? Is it the ability to strategize and deliver? Or is it the ability to grow business and drive revenue? 

February 17, 2017       |       By Mike Wang       |        Agency Management

How Should Agencies Be Using Sales Enablement?

It’s 2017: What Is Sales Enablement?

“Sales enablement” is one of those moving-target terms that, over the past two decades, has more often than not become the square-peg buzzword everyone wants to fit in their product’s round hole. What makes sales enablement tricky to define has a lot to do with the number and diversity of teams asked to align behind sales-enablement initiatives. 

February 7, 2017       |       By Ron Ause       |        Agency Management
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