The Workamajig Blog
As marketers, advertisers, and general creative types, you know that campaigns are carefully scrutinized. By the time you see an ad online, in print, or on television, you know that numerous people at an agency or marketing firm have studied and deconstructed it.
To be the best, you sometimes have to learn from the best. In the digital information age, tapping into the advertising world’s greatest minds only takes a couple clicks. We’re talking about company blogs, of course.
Managing a content marketing agency is a multifaceted responsibility. Agency management requires you to simultaneously manage money, people, and projects. If you devote too much of your time or resources to any one of these areas, you risk depriving the others, thereby possibly compromising the productivity and profitability of your content marketing agency.
What’s on your wish list for 2017? If you’re looking for ways to justify agency management software, it might be easier than you think. In fact, by using agency management software correctly, you’d be able to recoup the expense of the software, and then some, before the end of the year.
Still not convinced? Or perhaps your boss needs more encouragement than just “It’ll pay for itself!” Here are a few areas that you’ll be able to see distinct improvements in efficiency that will be a no-brainer for anyone who sees the bottom line as the only line.
Closing out 2016 the right way is the first step toward starting 2017 strong. Knowing where you have been in the past 12 months will help you prepare for the year ahead. But the strength of your planning depends upon the thoroughness of your year-end closing efforts and the precision of your resulting performance reporting.
We talk a fair amount about having a dedicated project management software package to help you manage your team and workload effectively. But it’s not enough to have just any agency management software solution. You need to have a platform that allows you to have complete oversight and control of your projects. It does no good to have project management software that is more of a burden than a blessing when it comes to using it.
Another year is almost past. How did your agency do? Hopefully, it was a year of productive work and profitable projects. If it was, congratulations. Now you have to do it again next year. If it wasn’t productive and profitable, what went wrong? Did you not have enough work? Or was it too much? Or perhaps it wasn’t the right work, or it wasn’t done efficiently.
Whether 2016 was a boom or a bust, you should aim higher next year. Follow these five steps to finish this year strong and start 2017 fast:
Project management in advertising is like traffic control at an airport. You must manage what’s coming in as well as what’s going out, and much can be happening with both at the same time.
From preparing creative briefs for review to processing requests for revisions to drafts and formulating budgets to forecasting resource demand, you must know what is going on anywhere at any time during your project.
Having an agency management system in place to help guide your creative firm is the first step toward long-term success. But what if your system is failing your firm as a whole? It could be leading you down the wrong path and taking you away from your goals, instead of toward them. Here are four ways that your agency management system could be failing your creative firm:
Creative agency project management software can make your work easier—but only if it does what it should.
Software sometimes is limited in what it can do. It might allow you to create a budget, but it may not be capable of tracking timesheets, for example.