The Workamajig Blog
Escape rooms are a trend popping up across the United States. The premise is simple (though the storylines vary): You enter a room with a group of strangers (or family members if you’re feeling particularly masochistic) and try to gather and solve clues that guide you how to get out of the room. Again, the premise is simple, but the execution is not. Such is the case with any creative project your team takes on.
No matter the size of your team, clients or projects, account management is one of the most important investments an agency can make. Sure, it’s up to accounting to keep your finances in check; it’s up to creative to keep the ideas flowing; and it’s up to sales and business development to drive new business. However, it’s the responsibility of account managers to ensure clients are kept happy and their goals are being met. In other words, account managers guarantee that business runs smoothly and your agency stays afloat.
Creative roles are changing. As the marketing and advertising landscape evolves—and technology continues its incessant dominance—traditional agency roles are becoming blurred. These days, traditional roles are being coupled with digitally based responsibilities, such as development and strategy. As organizations grow larger and more complex, project managers and their teams run the risk of becoming shut off from one another and operating in silos.
We’re already several months into the new year, and the goals you’ve set for your team are starting to feel real. If you’re like most business owners, you’ve spent a lot of time focusing on how to improve strategies that worked the previous year. Maybe it’s refining which social channels you distribute content to or deciding to scale up your sales team. While exercises like these reflect a healthy “finger on the pulse” approach to opening yourself up to increased revenue, they won’t necessarily open the door to new types of revenue opportunities. Because a creative agency always should be looking for new business, we’ve pulled together four agency new business strategies we imagine you haven’t tried yet.
If you had to pinpoint the most essential part of your business, what do you think you’d pick?
Your talented employees? Your unique creative perspective? Your logo?
Or would you realize that all of those things don’t really amount to much without customers to witness them?
In a world where brand recognition and boundary-breaking creative work are heralded, the formulaic systems and processes to guide workflow are, of course, boring. A production process is not flashy, and it won’t win awards. Some agencies have even automated this function via project management software and digital advances in the industry. (Here’s hoping Artificial Intelligence is still light years from a traffic robot roaming around agency hallways.) Having an ineffective traffic process or, worse, no process at all, will cause confusion and loss of precious billable time.
It’s no surprise that the marketing landscape is changing. However, these days, the rapid evolution can be hard to track. From improved tech and products to changing trends and consumer behavior, the life of a digital marketer is as exciting as it is unpredictable.
To help stay afloat, here are our top five marketing trends of 2016:
Working remotely is a polarizing concept. Some like it; some dislike it. Those in the first camp tout flexibility and productivity as benefits of remote work. Those in the latter category, however, often think that employees get nothing done working on the road.
Energized creative teams work best because energy fuels creativity.
No energy. No creativity. It really is that simple.
But how do you keep creative teams energized? Other than keeping the office fridge full of energy drinks and providing an endless supply of coffee. Keeping creative teams creative requires you to balance workloads. You must keep creatives busy enough to be challenged while providing time for them to gear down and recharge as well. Here are six ways to prevent employee burnout:
Creative agency management is just like managing anything else, isn't it? Umm... no. Creative talent is called creative talent for a reason. It's the ability to have interesting and innovative ideas and to be quick, outside the box thinkers. The average executive may have no idea what to do with that line of thinking. The quickest way to fail in this management role is to fail to understand the business you are running and the talented staff you are leading. What they need to be productive and effective may not match up well with what you were used to in your last organization.