The Workamajig Blog

A Year in Review: The Top 5 Marketing Trends of 2016

It’s no surprise that the marketing landscape is changing. However, these days, the rapid evolution can be hard to track. From improved tech and products to changing trends and consumer behavior, the life of a digital marketer is as exciting as it is unpredictable.

To help stay afloat, here are our top five marketing trends of 2016:

December 29, 2016       |       By Penny Kooy       |        Creative Management

Working From the Road? 5 Tips to Stay Productive

Working remotely is a polarizing concept. Some like it; some dislike it. Those in the first camp tout flexibility and productivity as benefits of remote work. Those in the latter category, however, often think that employees get nothing done working on the road.

December 13, 2016       |       By Ron Ause       |        Creative Management

Keeping Creative Teams Creative: 6 Ways to Prevent Employee Burnout

Energized creative teams work best because energy fuels creativity.

No energy. No creativity. It really is that simple.

But how do you keep creative teams energized? Other than keeping the office fridge full of energy drinks and providing an endless supply of coffee. Keeping creative teams creative requires you to balance workloads. You must keep creatives busy enough to be challenged while providing time for them to gear down and recharge as well. Here are six ways to prevent employee burnout:

December 12, 2016       |       By Penny Kooy       |        Creative Management

Managing the Creative Agency - What Executives Need to Know

Creative agency management is just like managing anything else, isn't it? Umm... no. Creative talent is called creative talent for a reason. It's the ability to have interesting and innovative ideas and to be quick, outside the box thinkers. The average executive may have no idea what to do with that line of thinking. The quickest way to fail in this management role is to fail to understand the business you are running and the talented staff you are leading. What they need to be productive and effective may not match up well with what you were used to in your last organization.

November 4, 2016       |       By Brad Egeland       |        Agency Management, Creative Management
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