The Workamajig Blog
There is a change afoot in the way the world works.
Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts.
As a project manager, you’ve seen a lot of different management styles. Traditional project management works great for some industries where a waterfall project style fits well. Creative projects, on the other hand, don’t always function the best with a traditional workflow. That’s where integrated project management can work wonders.
If you had to pinpoint the most essential part of your business, what do you think you’d pick?
Your talented employees? Your unique creative perspective? Your logo?
Or would you realize that all of those things don’t really amount to much without customers to witness them?
Ok, you have the project, you have an idea of what the goal is, who the client is, and a basic awareness of what it is going to take to get to the finish line with the client. Now it's time to settle in and start putting everything in place to actually deliver: the structure, the team, the strategy and the processes. Where do you start? All this can be a bit convoluted by other projects you're working on – especially if any are running full steam at the moment demanding 110% of your time and efforts. That never happens, right? Right.