Accurately measuring the hard and soft dollar costs of a new creative project provides a basis for calculating a return on investment–but you need to be able to calculate true project profitability, which requires you to capture all costs, no matter how slight or subtle they may seem.
Only then can you budget accurately, allowing you to compare and improve your agency’s performance on similar projects in the future. The more efficient your budget planning becomes, the more profitable your agency—and its projects—will be.
This template will help you:
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