Use our free-to-download Decision Matrix Template here to compare multiple options against custom criteria, to make a data-driven decision.
A Decision Matrix allows marketing managers to evaluate different options (e.g., marketing channels, campaign ideas) against weighted criteria.
After calculating scores for how each option measures up vs the corresponding criteria, you can make data-driven decisions within an easy-to-understand document.
You can learn more about Project Priority Matrix Templates in our guide here.