Enjoy and download our free Engagement-Opportunity Matrix Template here. It’s a great tool for content marketers and social media managers looking to understand which ideas to focus on.
The Engagement-Opportunity Matrix helps you identify content ideas or social media tactics, based on their potential engagement scores and the opportunities they present. Ranking ideas by engagement and opportunity, you can easily determine what has viral potential and what is mere filler.
You can learn more about Project Priority Matrices in our guide here.