Industry Transformation & Agency Modernization (January '25)

Written by Esther Cohen | January ’25

How do you expect the upcoming acquisition of Interpublic by Omnicon to impact the industry?

It will lead to significant agency consolidation

It will create more opportunities for independent agencies

It will accelerate the adoption of new technologies

Client relationships will be significantly disrupted

Changes will be minimal – business as usual

It's too early to predict the impact

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