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February ’25

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The part that keeps us all in business
By Esther Cohen, Director of Marketing
According to Forrester Research, as reported in The CMO Club this January, CMOs are expected to increase their marketing budgets in 2025. While this is certainly cause for celebration, it's also an opportunity for agencies to reflect on fiscal responsibility.
As budgets expand, the focus should be on strategic allocation and precise expense tracking. Strong fiscal management, supported by the right technology, enables agencies to: