The Agency Upgrade

Financial Fitness (February 25)

Marketing Budgets Set to Rise in 2025: Is Your Agency Ready?

By Esther Cohen, Director of Marketing

According to Forrester Research, as reported in The CMO Club this January, CMOs are expected to increase their marketing budgets in 2025. While this is certainly cause for celebration, it's also an opportunity for agencies to reflect on fiscal responsibility.

As budgets expand, the focus should be on strategic allocation and precise expense tracking. Strong fiscal management, supported by the right technology, enables agencies to:

• Make data-driven decisions about new hires
• Invest in technology upgrades that maximize existing systems
• Implement new software solutions that drive operational efficiency and scalable growth

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