The Agency Upgrade November ’24
The Agency Upgrade is a monthly newsletter
focused on upgrading the '4 Ps' of agency life
PROCESS
Workflows &
Operations
PEOPLE
Employees &
Clients
PROJECTS
Collaboration &
Delivery
PROFITS
It keeps us all in business
Letter From Our Leadership
By Esther Cohen, Director of Marketing
Welcome to our newly revamped 4P Customer Newsletter! Designed to help you maximize the value you receive from Workamajig, this monthly newsletter will provide insights on how to drive growth, improve efficiency, and boost satisfaction across your teams and clients.
At Workamajig, we're committed to delivering best-in-class software solutions that empower agencies and marketers. This newsletter will update you on our latest innovations, tools, and strategies to elevate your operations and keep you ahead in the fast-evolving Martech landscape. In this issue, I’ll walk you through our newest developments, including insights into trending technologies that can enhance your agency’s performance.
In future issues, we’ll feature insights from our monthly poll on key challenges facing agencies and offer expert advice on overcoming them. Plus, look for our new Power to the People feature, where each month we’ll share actionable tips to foster an engaged, motivated, and high-performing team. This month, our focus is on cultivating an environment that encourages continuous learning and professional growth.
Power to the People: Best Practice Tip
Continuous learning is key to keeping teams motivated and prepared. Here are some ways to support growth:
- Training Programs: Host workshops, lunch-and-learns, or industry-led sessions that highlight the latest marketing trends and tools.
- Mentorship Initiatives: Connect junior team members with seasoned mentors for guidance and career development.
- Conference Sponsorships: Enable team members to attend industry conferences to expand their knowledge and networks.
- Resource Libraries: Create an accessible library of books, webinars, and courses on marketing and leadership topics.
Supporting your team’s growth isn’t just an investment in skills; it builds engagement and loyalty, driving even better results for your clients.
Marketing Technology Innovations to Watch
This year is bursting with martech advancements, from generative AI to data platforms. Here’s a look at the latest:
- Generative AI: Adobe’s GenStudio and its collaboration with Microsoft are just two examples of how AI can power content creation.
- Customer Data Platforms: Partnerships like OneTrust with Adobe ensure compliance while enabling personalized marketing.
- Conversational AI: Tools like Conversica’s AI solution bring real-time, human-like conversations to automated campaigns.
These trends highlight the transformative impact of AI on marketing efficiency, creativity, and personalization. Expect even more innovation as we move into 2025.
Unlock the full power of Workamajig with our Tips and Tricks Video Tutorial series.
Each month, we'll spotlight an insightful video that dives deep into an often overlooked but game-changing feature or workflow. Whether you're a seasoned user or just getting started, you'll discover new ways to supercharge your productivity, streamline operations, and gain a competitive edge by mastering our robust platform's capabilities.
This month, we’re featuring a recent training video on report creation best practices.
We're excited to introduce you to Lyn Porter, the latest addition to the Workamajig team!
Say hi to Lyn on our Instagram page right here. 👋
Born and raised in Western Massachusetts, Lyn started her career in the fast-paced world of broadcast television for well over a decade then navigated to the creative energy of marketing agency life, Lyn has navigated both sides of the media industry. Now, with over two decades of experience in traffic management, ad placement, program scheduling, and project management, Lyn brings a wealth of knowledge and a unique blend of skills to Workamajig.
For the past several years Lyn has helped consult and work with numerous marketing agencies to optimize Workamajig's best practices and workflows, increasing profitability and productivity for each. This gives Lyn a different perspective allowing her to share and continue this high level of service with clients directly.
Winter's chill may not entice her, yet she finds solace in New England and is currently balancing everyday life in New Hampshire with the retreat of lake life in beautiful Maine. Lyn enjoys spending quality time with her family, including her husband, daughter, son, stepdaughter, and stepson. As they gradually move into their own lives, she cherishes their frequent visits.
Living by the motto 'Why save the good stuff for later?', she and her husband now embrace life's pleasures to the fullest.
Monthly Poll: Biggest Growth Roadblocks for Marketing Agencies
As a marketing agency, achieving consistent growth month-over-month is crucial but often comes with challenges. This regular monthly poll aims to identify the key areas that have hindered agency growth and made it difficult to hit targets over the past 30 days.
By understanding the biggest roadblocks, agencies can look for solutions to address these pain points and facilitate sustainable growth. In the monthly newsletter opening letter, we will share best practices for overcoming the past month's problems that have hindered agencies.
|
.png?width=915&height=200&name=Podcast%20pick%20(2).png "Podcast Pick of the Month")
This new section in our newsletter is focused on shining a light on top-notch podcasts from agencies, marketing experts, and industry leaders that our team listens to.
This month, we're excited to highlight "Agency Byte's" by industry expert Steve Guberman as our podcast pick. Byte-sized Agency Briefs is a podcast series that cleverly condenses vital agency insights into concise 25-minute episodes. With attention spans constantly challenged, this podcast's compact format lets you absorb key learnings from leading experts during those small windows between meetings. You can listen to episodes here.
60 Seconds to Highlight a Great Workamajig Customer Story
Marketing Efficiency Insights: Infographic
Covering new ways to optimize operations in our fast-paced industry is crucial for agency profitability and growth. Our new "Did You Know" infographic section will visualize best practices and key statistics agencies should look at when considering importing operational efficiency.
Here is this month’s edition:
Join 20,000+ subscribers
-
Regular updates on the 4 Ps of agency life:
people, projects, profits, & process. -
Workamajig news & updates.
-
Expert advice & agency stories.
-
Actionable tips, free templates, and more!
Transform the way your agency operates
We’ve been helping advertising agencies
level up for 20+ years. We’re ready for the future.
Let’s get started.
