MEET OUR PARTNERS AND EXPERTS
These folks have helped countless agencies fix their processes, grow their profits, and scale their headcount... without the stress.
Kelly Campbell
Kelly is a Trauma-Informed Leadership Coach to high-impact leaders, including those in the agency space. The former owner of a cause marketing firm for 14 years, their coaching work focuses on personal development and past trauma's impact on present leadership style.
Tina Hussion Bottom Line Advisors
Tina Hussion is the Founder and President of Bottom Line Ad-visors LLC. With over 30 years of experience in advertising, marketing, public relations, and media companies, she has mainly worked with the operations side of these sectors. Tina began her career as the Director of Accounting for a Colorado-based agency at a time when software was becoming available to agencies of all sizes. She successfully migrated her agency to an automated solution and then launched Bottom Line Ad-visors to implement and train software for nationwide agencies and marketing departments.
David C. Baker Puntuation
David speaks to, writes for, and consults with the expertise marketplace via ReCourses, He has worked with 900+ firms under that umbrella, and tens of thousands of others have been through ReCourses seminars or attended a speaking engagement.
J. Mark Riggs Pemberton
Mark is the founder and CEO of Pemberton which is a management consultancy that exists to be the go-to resource for marketing/communications agencies to discover and reveal pathways to organic growth while changing the mindset of an RFP-obsessed industry.
Karl Sakas Sakas and Company
Growth is good… unless it gets out of control. As a management consultant and executive coach, Karl Sakas helps agency leaders make smarter decisions for smoother growth—with advice developed from experience guiding hundreds of agencies on every inhabited continent.
Vincent G. Dong Advice Software & Consulting Inc.
ADvice Software & Consulting Inc. is a 31 year old agency-focused management consulting firm that is owned and operated by Vince Dong. Vince offers agency-specific Workamajig training for the operations and finance & accounting areas and works together with Workamajig to service the agency. Vince also works with other Project Management Software so he understands the most efficient way of transferring data. ADvice has decades of experience in software implementations most specifically migrating data from Advantage Software to Workamajig.
Blair Enns Win Without Pitching
Blair Enns is on a mission to change the way creative services are bought and sold the world over. Through his global consulting practice Blair works with principals and personnel of design firms, ad agencies, public relations practices and other creative businesses to help them transform from a high cost, pitch-based business development strategy to one where the firm commands the high ground in the relationship and shapes how its services are bought and sold.
Ahmed Samir Farada
Ahmed Samir is an ‘accidental’ advertising business specialist with a unique mix of Middle Eastern, North American and European work experiences. Ahmed started his career as a Mechanical Engineer in the Oil & Gas sector, and fell in love with the advertising sector later on when he joined a local Saudi agency in Riyadh, a shareholding partner of the internationally recognized WorldWide Partners Inc. (WPI)
Vanessa Edwards Creative Performance
Creative Performance is a niche-consulting firm for the marketing services industry for both Independent + In-house. We specialize in helping marketing organizations through periods of explosive growth, integrated software deployments, change management, agency turnarounds, business intelligence initiatives, and liquidity events.
Lee Handley Workamapro
Let me know if any of this sounds familiar: - You are struggling to launch Workamajig. - You want Workamajig to help you optimize your workflow and resources for profitability. - You want to use Workamajig to its full potential - but you don’t know what you don’t know. - You aren’t sure if you can trust your financial reporting. - You want better dashboards and reports to make better decisions.
Connie Clary Agency ADvisor
Agency ADvisor is an Arizona-based firm, that has focused on the needs of creative firms for over twenty years. Agency ADvisor provides tools, resources, and expert advice to help agencies become more efficient and more profitable. Since 2001, Agency ADvisor has provided expert Workamajig implementation guidance to over 200 agencies and in-house creative firms across the United States and Canada.
Tim Rice Adtopia
Tim Rice, of Adtopia and Software Downunder has been intimately involved in the set-up of numerous creative service companies, as well as the implementation of their workflow systems and staff training for over 30 years.
Kimberley Fulwood KF Strategies
At KF Strategies, we don’t just train our clients on Workamajig and then disappear. Workamajig isn’t a one-size-fits-all kind of tool. To be most effective and to give you the greatest ROI, it must be tailored to how you do business and to the people and processes that drive it.
Danni Smith Sunset Consulting
Sunset Consulting Services is a consulting company formed by Danni Smith in 1997 specializing in advertising, design shops, and project-based businesses. SCS began by providing consultation and needs analysis services to help agencies select project-based accounting and management software packages to suit their specific needs. The company provided setup and training on various project management software applications designed for the advertising industry but soon realized that Creative Manager Pro (Workamajig) was a far more superior and robust product and decided to solely focus all her attention on Workamajig since early 2002 as WMJ’s first consultant.
Anthony Gindin Agency Different
Over the past 23 years, Anthony has built six companies, published two books, spoken at events around the world, worked with executive leaders in 17 countries and been recognized with 11 international marketing awards.
Matt Broderick Minot Consulting LLC
Minot Consulting offers a full range of financial and operational services to advertising agencies, design studios, publishing houses, PR firms, and in-house marketing departments. We provide solid financial and operational guidance, backed by expert reporting and evaluation. Workamajig is a key part of this process.
MAGNET is an active network of agency CEOs and Principals of independent advertising and marketing firms. We span six continents, have decades of thought leadership and insights, and create opportunities for growth for members. Our face-to-face approach and culture of transparency strengthens bonds between members and creates relationships to help answer those questions that keep agency leaders up at night.
Fueled by member collaboration, Taan Worldwide is a growth incubator for independent marketing agencies. Our relationships are what makes us different. We’re fiercely dedicated to an open culture, which promotes trust and connections that are often deeper than a typical business network – allowing for selfless collaboration and high-level idea exchange in pursuit of inventive solutions.
Scale. Reach. Gravitas. The holding companies undeniably offer them. And if the drawbacks weren’t so equally obvious, one would own your agency by now. With AMIN, you’ll always forge your own path. You’ll just do it knowing you’ve got allies in over 50 talent-packed shops spanning the Americas, Europe, Africa, the Middle East and Asia Pacific. How’s that for gravitas?
Laurie Mikes Second Wind
Second Wind’s founder and former managing director the late Anthony P. Mikes was an advertising executive who spent twenty-five years managing and owning advertising agencies and graphic design studios. Through his experience, Mr. Mikes came to recognize the value of shared information as it relates to successfully managing an advertising agency.
Canadian marketing expertise starts here. Say hello to the Canadian Agency Network (tCAN), Canada’s only network of independent advertising, marketing, and communication agencies. No one knows Canada better! Communicating in all languages with complete marketing expertise and a local know-how. From coast-to-coast.
Mirren is a training firm that specializes in advancing the skills of senior teams at agencies in digital, advertising, PR, experiential, and more. For client-facing teams, we provide the new skills, frameworks, and methods to more effectively impact each client’s pressing business needs – resulting in significant organic growth
David C. Baker Puntuation
David speaks to, writes for, and consults with the expertise marketplace via ReCourses, He has worked with 900+ firms under that umbrella, and tens of thousands of others have been through ReCourses seminars or attended a speaking engagement.
David also owns RockBench Publishing Corp., a traditional and electronic publisher of courageous thought leadership insight. Through it they give sharp thinkers the sort of platform they deserve. Search for “rockbench publishing” at Amazon and you’ll get a feel for the quality of the offerings.
David has been a featured speaker at nearly every marketing industry conference (APDF, HOW, AIGA, PRSA, Counselors Academy, MYOB, SEGD, BDA, PROMAX, Y, etc.), as well as nearly every association that serves this field. He has spoken at multiple TEDx events.
He has been a frequent contributor to nearly all the major publications that serve the marketing industry (Critique, Communication Arts, HOW, Rough, Creative Business, PR Intelligence Report, Creative Planet, In-Review, Graphic Artists Guild, Agency Insider Report, Post Industry, Internet Professional Publishers Association, etc.). David also edited Persuading for its entire tenure of six years, earning accolades from subscribers all over the planet.
His work has been discussed in the Wall Street Journal, USA Today, Fast Company, Inc. Magazine, Forbes, MarketingProfs, and BusinessWeek. David is also the author of three RockBench titles: Managing (Right) for the First Time, Financial Management of a Marketing Firm, and The Business of Expertise.
Get in Touch:
https://www.davidcbaker.com/
Phone: 615.831.2277
Karl Sakas Sakas and Company
Growth is good… unless it gets out of control. As a management consultant and executive coach, Karl Sakas helps agency leaders make smarter decisions for smoother growth—with advice developed from experience guiding hundreds of agencies on every inhabited continent.
Sakas & Company helps simplify life for agency leaders with one-on-one support, executive education and resources, and training opportunities for you and your team.
What’s different about working with Karl as your agency consultant and coach?
First, you get a boutique client experience, with a structured yet flexible process. Clients love having a private, objective sounding board who can identify quick wins and help implement long term strategies. Running an agency is complex, but it doesn’t have to be so complicated.
Second, Karl’s deep background in agency operations means he focuses on pragmatic advice, to help agency leaders uncomplicate their day-to-day while running the agency smoother. To help you build momentum, you'll get access to his Resource Library of 50+ time-saving templates. After all, success requires turning ideas into reality.
Third, Karl customizes his advice to your situation—your Values, Goals, and Resources. Your agency isn’t cookie cutter, so don't accept cookie cutter advice. This includes helping you stay actively accountable, with support dedicated to helping agency owners calm the chaos of agency life.
Karl has appeared in Digiday, Entrepreneur, Crain’s, and more. He speaks at events like INBOUND, SoDA Academy, and Content Marketing World. Karl is the author of Made to Lead, The In-Demand Marketing Agency, and more than 400 hundreds of articles on agency management.
When he’s not advising agency leaders, Karl enjoys volunteering as a bartender on a 1930s railroad car, mixing martinis at 100 miles an hour.
Ready to get your fast-growing agency under control again? Contact Karl to see if you’re a match.
Get in Touch:
Email: concierge@sakasandcompany.com
Phone: 919-410-6224
Web: https://sakasandcompany.com/
Vanessa Edwards Creative Performance
Creative Performance is a niche-consulting firm for the marketing services industry for both Independent + In-house. We specialize in helping marketing organizations through periods of explosive growth, integrated software deployments, change management, agency turnarounds, business intelligence initiatives, and liquidity events.
A little about us:
120+ clients
50 – 1,300 FTE
Independent, Network & Holding Companies
IHA - Fortune 100
70 + Workamajig Deployments & Redeployments
CPI: Philosophy & Approach
The primary goal of any CPI engagement can be broken down into three philosophical axes that act as the organizing force for all of our client engagements.
Organizational Agility (Future proof your agency)
- Rapidly respond and adapt to changes in the marketplace
- Strategically leverage technology to improve responsiveness
- Prepare teams to move quickly by breaking down silos and org barriers
Operational Resilience (Bend, but don’t break)
- Ability to continually provide quality service during adverse times
- Ability to quickly recover from (and adapt to) unexpected events
- Take advantage of market conditions in ways that competitors cannot
Business Intelligence (Data insights to improve performance)
- Measure and manage performance in ways that create alignment
- Early warning system; course corrector
- Improve performance over time
If you have any specific questions regarding our philosophy, approach or client outcomes, please feel free to contact me directly at v@cpi.consulting.
- Vanessa Edwards, President
Get in Touch:
Email: info@creativelyperform.com
Phone: 866-578-8611
Web: https://cpi.consulting/
Tim Rice Adtopia
Tim Rice, of Adtopia and Software Downunder has been intimately involved in the set-up of numerous creative service companies, as well as the implementation of their workflow systems and staff training for over 30 years.
He works with marketing teams worldwide in setting up Workamajig and helps them overcome any system roadblocks that may arise, discusses how to get the most out of the software, and helps creative agencies and teams get their systems up and running quickly and successfully. Now that you have chosen the best marketing project management tool, be sure to hire an expert to help you get the most out of Workamajig based on the specific needs of your team.
Tim is based in sunny Sydney, Australia, and has been successfully assisting businesses globally for over 3 decades. Get in touch today and see how working with an Aussie can be fun, as well as financially beneficial due to the reasonable hourly rates and favourable foreign exchange rate.
Get in Touch:
Email: tim@adtopia.com.au
Phone: +61 416 095 889
Web: https://www.adtopia.com.au/
Kimberley Fulwood KF Strategies
At KF Strategies, we don’t just train our clients on Workamajig and then disappear. Workamajig isn’t a one-size-fits-all kind of tool. To be most effective and to give you the greatest ROI, it must be tailored to how you do business and to the people and processes that drive it.
That’s why we work to ensure that all the aspects of your business are performing optimally. So, we start with your people, your most vital asset. We utilize tools from The Predictive Index to help connect your business strategy with a people strategy that addresses hiring, retention, team culture, and more.
Then, we evaluate your existing processes in accounting, operations, sales, and
administration. We identify and address any gaps that are limiting your business’s
potential for growth.
Lastly, we leverage Workamajig, and customize it to your unique requirements.
Your story is unique, as are your people and processes. So, we design solutions that
are customized and specific to you.
That is the KF Strategies difference.
Get in Touch:
Kimberley Fulwood
Founder & CEO
Web: kf-strategies.com
Phone: 901-283-4872
Email: kimberley@kf-strategies.com
Laurie Mikes Second Wind
Second Wind’s founder and former managing director the late Anthony P. Mikes was an advertising executive who spent twenty-five years managing and owning advertising agencies and graphic design studios. Through his experience, Mr. Mikes came to recognize the value of shared information as it relates to successfully managing an advertising agency.
Second Wind (Mr. Mikes’ second life in advertising) was the result. For more than thirty years, Second Wind has been a thought leader and innovator for smaller agencies. They provide world-class content, advice and services to help advertising, graphic design, marketing, interactive and pubic relations firms grow and in fact, to BE better.
Second Wind is currently led by Laurie Mikes. Laurie has been with Second Wind since 1996 and currently acts as Chief Operating Officer. She oversees the daily operations of the business while keeping one finger on the pulse of the industry. In addition to consulting and training, Laurie is deeply involved with member agencies, speaking with them on a regular basis. Whether it's providing guidance about financial matters, agency growth or operations, her years of experience bring valuable insight and perspective to agencies looking to build a successful sustainable business. Second Wind and Workamajig have had a relationship for more than 15 years and
support each other in their endeavors to help advertising agencies work smarter, faster more efficiently and profitably.
Get in Touch:
Web: secondwindonline.com
Phone: 610-374-9093
Vincent G. Dong Advice Software & Consulting Inc.
ADvice Software & Consulting Inc. is a 31 year old agency-focused management consulting firm that is owned and operated by Vince Dong. Vince offers agency-specific Workamajig training for the operations and finance & accounting areas and works together with Workamajig to service the agency. Vince also works with other Project Management Software so he understands the most efficient way of transferring data. ADvice has decades of experience in software implementations most specifically migrating data from Advantage Software to Workamajig.
As importantly, he knows that in order to maximize the consistently profitable operations of an agency, it takes more than just the software to do so. There are many controllable and non-controllable issues including; agency culture, staff experience, client behaviors, type of client work offered, and even willingness to learn.
Vince thrives on solving an agency’s software and operations issues as he so often hears the phrase “Vince, we do things a little bit differently around here…”.
As one of Workamajig’s consultants, a successful implementation or re-implementation requires not only the understanding of Workamajig but also the melding of an agency’s language, the language of Workamajig, Accounting principles in the advertising industry and most importantly the accurate transfer of carryforward PM and Accounting data from the old system to Workamajig.
Vince earned his CPA from E&Y and has a B.Comm from McMaster University in Canada. He also worked as the head finance person of an agency. Vince is currently Second Wind’s Operations Consultant. Vince has been servicing the North American advertising industry for over 35 years. Vince has also dealt with large and small agency reporting.
Vince makes it a point to have agencies be on the same page as Workamajig and vice-versa.
Get in Touch:
Vincent G. Dong
Phone: 416-362-3664
Email: vincent.dong@vincentdong.com
Web: www.vincentdong.com
Lee Handley Workamapro
Let me know if any of this sounds familiar: - You are struggling to launch Workamajig. - You want Workamajig to help you optimize your workflow and resources for profitability. - You want to use Workamajig to its full potential - but you don’t know what you don’t know. - You aren’t sure if you can trust your financial reporting. - You want better dashboards and reports to make better decisions.
Issues like these can change the color of your hair. But it doesn’t have to be this way.
What if you could:
- Approach your implementation with confidence?
- Remove all risks of implementation failure?
- Understand the full impact of your implementation decisions before you make them?
- Create a system diagnostic to measure agency performance?
- Review your current state for opportunities to optimize profitability?
- Feel like your software system is working for you, instead of feeling like you’re “feeding a machine”?
- Sleep like a baby knowing your company financials are bulletproof?
If this is why you signed up for Workamajig in the first place, then Workamapro can help your agency thrive.
Workamapro exists to help agency owners optimize profitability. Don't waste resources solving the wrong problems. Understand them before making decisions impacting your solution. Our solutions are custom-designed to fit your agency. One-size-fits-all solutions create more problems than they solve.
My name is Lee Handley and I am the founder of Workamapro. I am a rehabilitated agency CFO turned profitability consultant. I have helped hundreds of agencies optimize their operations for profitability since 2008. I also happen to be the world’s #1 expert on the Workamajig software platform.
I come from the agency world. I’ve felt the struggles of making payroll and the joys of signing a new (gorilla) client. I understand that your agency is unique. Technology should never compromise your creative culture.
Now I’m getting excited about your project! Let’s start a conversation (click here) and get you back on track.
Or, check out our site by clicking here.
Ahmed Samir Farada
Ahmed Samir is an ‘accidental’ advertising business specialist with a unique mix of Middle Eastern, North American and European work experiences. Ahmed started his career as a Mechanical Engineer in the Oil & Gas sector, and fell in love with the advertising sector later on when he joined a local Saudi agency in Riyadh, a shareholding partner of the internationally recognized WorldWide Partners Inc. (WPI)
Ahmed started as a Business Analyst, as well as the agency’s focal point of contact with WPI and within a short time, got promoted to Business Development Director and Operations Director in the agency.
From those two positions, Ahmed was able to work on major governmental projects, meet creative & marketing professionals from around the world, and think deeply about what would make an agency become successful.
Ahmed has designed numerous operational workflows, written many operational manuals for agencies and MarCom teams, lead Digital Transformation Programs, and worked on countless bids and pitches.
Ahmed works closely with principals and directors to Optimize operational workflows, Automate procedures, and Expand business volume. He prepares agencies to properly scale up and break that glass ceiling. Ahmed’s preferred solution of choice for fully-integrated agency management is no other than Workamajig.
Ahmed is based between Riyadh, and Cairo and serves the MENA region.
Get in touch:
Web: www.faradaco.com
Email: info@faradaco.com
Danni Smith Sunset Consulting
Sunset Consulting Services is a consulting company formed by Danni Smith in 1997 specializing in advertising, design shops, and project-based businesses. SCS began by providing consultation and needs analysis services to help agencies select project-based accounting and management software packages to suit their specific needs. The company provided setup and training on various project management software applications designed for the advertising industry but soon realized that Creative Manager Pro (Workamajig) was a far more superior and robust product and decided to solely focus all her attention on Workamajig since early 2002 as WMJ’s first consultant.
Prior to Danni’s consulting adventure, she worked in the advertising industry for 15 years and has A-Z hands-on experience in all aspects of the business from initial proposals, handling of projects from beginning to end, all the way to financials — actually everything that Workamajig does. Because she started with CMP/WMJ early on, she has in-depth and vast experience in Workamajig on all levels to help her clients transition from their current product to Workamajig in a timely manner. "Setting up Workamajig for your specific needs is key to a successful transition." In addition, she provides continued support for technical and accounting needs after training and implementation. Her services extend to include solutions for increasing revenue, lowering overhead, and maximizing staff utilization. She states: “I can even assist in getting your accounting back on track if you have lost your grasp.”
Sunset Consulting Services has provided services to over 300 agencies and design shops both onsite and through web-based remote training. Web-based remote implementation and training has become quite popular over the last few years allowing staff to train not only from their home office but in short increments rather than trying to grasp the whole product in a few short days and having to be away from daily work all day. It truly has become a popular method of training/implementation.
Give her a call and get to know her.
Get in touch:
Sunset Consulting Services, Inc.
Phone: 386.532.1224
Email: danniss@sunsetconsulting.net
Connie Clary Agency ADvisor
Agency ADvisor is an Arizona-based firm, that has focused on the needs of creative firms for over twenty years. Agency ADvisor provides tools, resources, and expert advice to help agencies become more efficient and more profitable. Since 2001, Agency ADvisor has provided expert Workamajig implementation guidance to over 200 agencies and in-house creative firms across the United States and Canada.
Our primary business focus at Agency ADvisor is Process and Workflow
Efficiency/Agency Management Consulting and Coaching. The first step in
becoming a more efficient and profitable shop is your foundation, your
Workamajig system. We believe that all agencies are unique. That is why all our
Workamajig implementations are customized to fit each client’s needs with one
common goal in mind; to ensure a successful implementation with the least
amount of disruption to your daily workflow and without smothering your
Creativity!
Our focus and hands-on approach has proven successful in managing the
changes that each employee faces with a new system and will guide you to a
new level of efficiency, eliminate redundancies and increased profitability. The
end result will be more jobs completed on time, on scope and on budget along
with better resource forecasting and staff allocation leading to higher
profitability.
Our Workamajig expert, Connie Clary, has over 35 years of experience in the
Advertising Industry including being an agency owner herself. Having worked
onsite with over 750 agencies and in-house studios, her ‘Best Practices’ sharing
proves vital to any company implementing a new system.
Get in touch:
Agency ADvisor
Peoria, AZ 85382
Phone: 623.363.4453
Email: connie@agencyadvisor.com
Blair Enns Win Without Pitching
Blair Enns is on a mission to change the way creative services are bought and sold the world over. Through his global consulting practice Blair works with principals and personnel of design firms, ad agencies, public relations practices and other creative businesses to help them transform from a high cost, pitch-based business development strategy to one where the firm commands the high ground in the relationship and shapes how its services are bought and sold.
Through his global consulting practice Enns works with owners of advertising agencies, design firms and public relations practices to help them transform from a high-cost, low-integrity, pitch-based business development strategy to one in which the agency commands the high ground in the relationship and shapes how its services are bought and sold.
As a speaker and author, Blair endeavors to be the sand in the industry-wide pitch machine, questioning creative firms and clients alike on the sanity of the pitch-based approach. Beyond questioning, however, he offers an alternative way forward for creative businesses, delivering a new set of protocols on how to gain new clients without first parting with ideas or sacrificing respect.
Blair has lectured and consulted across the Americas, Europe, Australia and the Middle East, addressing many national and international conferences of design, advertising and public relations. In fact, Blair has addressed our audience at our Workology 3.0 Conference held in Chandler AZ. He taught us a thing or two! Prior to launching Win Without Pitching in 2001, Blair spent 12 years working in account service and business development roles for some of the world's largest ad agencies and some of its smallest design firms.
Blair Enns is author of the self-published Win Without Pitching - Sales Success for Marketing Communication Agencies, and author of the Win Without Pitching Newsletter. He has been published in Design Week magazine (UK, April 2007) and the journal Persuading (August, 2004, February 2005). His paper on Key Performance Indicators for Professional Practice Development was presented at the World Congress on Total Quality Management (2005).
Enns is a member of the Canadian Association of Management Consultants. He operates from the remote mountain village of Kaslo, British Columbia, Canada, where he lives with his wife and four children.
Get in touch:
Web: winwithoutpitching.com
Phone: 250-353-2591
Matt Broderick Minot Consulting LLC
Minot Consulting offers a full range of financial and operational services to advertising agencies, design studios, publishing houses, PR firms, and in-house marketing departments. We provide solid financial and operational guidance, backed by expert reporting and evaluation. Workamajig is a key part of this process.
From estimate to invoice and including all of the reporting along the way, we can facilitate your seamless transition onto Workamajig. We’ll help you streamline systems, maximize efficiency, and keep you on track. Whether you’re new to Workamajig or an experienced user, we’ll help you get the most out of the program.
We let creatives be creative - by allowing them to concentrate on what they do best. From system review and implementation to outsourced CFO, Minot provides a broad spectrum of services.
With over 20 years of creative industry experience in finance, accounting and operations, founding partner Matt Broderick provides a unique understanding of both the creative and the numbers side of the business. Matt spent his first 10 years on the internal side, working as both an agency controller and operations manager in Boston. He’s spent the last 10 years on the outside looking in, as a consultant to creative firms. Matt has a BA in Liberal Arts and Business from Providence College and an MBA in Finance and Entrepreneurial Studies from the Olin Graduate School of Business at Babson College.
Get in touch:
Matt Broderick
Minot Consulting, LLC
Boston, MA
Email: mbroderick@minotllc.com
Kelly Campbell
Kelly is a Trauma-Informed Leadership Coach to high-impact leaders, including those in the agency space. The former owner of a cause marketing firm for 14 years, their coaching work focuses on personal development and past trauma's impact on present leadership style.
Get in Touch:
J. Mark Riggs Pemberton
Mark is the founder and CEO of Pemberton which is a management consultancy that exists to be the go-to resource for marketing/communications agencies to discover and reveal pathways to organic growth while changing the mindset of an RFP-obsessed industry.
Before starting Pemberton, Mark spent 20 years in the agency world working for IPG’s Mullen Lowe, an Ad Age A-List Agency, Taylor, the Provoke’s Consumer Agency of the Decade, MWWPR and French/West/Vaughan, the Southeast’s largest independent agency.
Mark has spent a career learning the art of integrated communication developing and executing award-winning consumer programs for brands and companies like Allstate, Honda, Ford, Kimberly-Clark, Polaris, Coke, Diageo, RJ Reynolds, SunTrust Banks, the U.S. Navy, the Atlantic Coast Conference and ESPN, to name a few. Mark has a reputation as a business-builder and a strategic counselor and has experience in leading client services, insights and planning functions, as well as developing talent. A creative thinker and problem-solver, Mark believes that great thinking can “come from anywhere,” it’s the ability to harness it and leverage it for clients that makes the intellectual property of the agency valuable and an integral part of the marketing mix.
Get in touch:
Web: www.pembertonworldwide.com
Phone: 704-307-5255
Tina Hussion Bottom Line Advisors
Tina Hussion is the Founder and President of Bottom Line Ad-visors LLC. With over 30 years of experience in advertising, marketing, public relations, and media companies, she has mainly worked with the operations side of these sectors. Tina began her career as the Director of Accounting for a Colorado-based agency at a time when software was becoming available to agencies of all sizes. She successfully migrated her agency to an automated solution and then launched Bottom Line Ad-visors to implement and train software for nationwide agencies and marketing departments.
Throughout her association with numerous agencies, she learned about
The Advantage Software Company, where she spent 22 years as the VP of Implementation and
Training. During her tenure, Tina developed and managed the implementation process while
enhancing her knowledge of software.
In 2023, Tina brought back Bottom Line Ad-visors and now offers her expertise to Workamajig
clients. Tina and her team understand the importance of customizing solutions for each
business, especially in the advertising and marketing industry where one-size-fits-all
approaches don't work. Although industry standards exist, every marketing department or
agency has unique demands and requirements. It is crucial to listen carefully and understand a
company's objectives and needs when introducing new software and organizational protocols.
Moreover, beyond implementing new systems, we have extensive experience assisting existing
clients in deploying additional system modules or streamlined processes. I am highly confident
in our industry expertise and the transformative power of software in enhancing business
operations.
We have a proven history of assisting our clients in analyzing and automating their business
processes, both during and after implementing an ERP system. Additionally, we offer ongoing
accounting and operational support. Our services are customized to meet each client's specific
needs and circumstances, whether they prefer on-site, online, or a combination of both.
Get in Touch:
Tina Hussion
Phone: 303-619-1620
Email: tina.hussion@bottomlinead-visors.com
Web: https://bottomlinead-visors.com
Anthony Gindin Agency Different
Over the past 23 years, Anthony has built six companies, published two books, spoken at events around the world, worked with executive leaders in 17 countries and been recognized with 11 international marketing awards.
Although a 23-year agency veteran, Anthony's unique perspective was born and bred in the 9+ years spent client-side, living in Europe and working with some of the best agencies in the world (Ogilvy, BBDO, etc.).
During this time, Anthony researched, evaluated and was pitched to by hundreds of agencies - making him an expert in what clients truly look for and care about when selecting an agency.
As a testament to this, in 2011, Anthony was brought on by the Canadian government to help redefine their RFP process for Canadian Crown Corporations.
In 2013, Anthony "defected" back to the agency side, where he used his "inside information" to grow a small agency from $3.5M to $14M in just three years, while growing the client base from North America into Europe and the Middle East.
To date, Anthony has closed over $43M in agency new business and financing.
As a tenacious entrepreneur, Anthony has more recently built his own consulting practice and co-founded two ecommerce companies - exiting both successfully after taking each of them public (CSE) within 12 months.
Fueled by member collaboration, Taan Worldwide is a growth incubator for independent marketing agencies. Our relationships are what makes us different. We’re fiercely dedicated to an open culture, which promotes trust and connections that are often deeper than a typical business network – allowing for selfless collaboration and high-level idea exchange in pursuit of inventive solutions.
Taan membership is purposefully a wide range of expertise across the spectrum of communications agencies. PR, traditional agencies, creative firms, strategic consultants, digital, research, media buying, experiential, design, mobile developers, social marketing, research, crisis management... you get the idea. We believe that each of us offer a perspective that will expand our collective knowledge that will strengthen our businesses. A team of peers that work to benefit each other. Along with broad portfolio of capabilities that enable our clients to extend their brand around the world.
This is not an organization for everyone in this business. But for those who see the benefit of such an open environment, demonstrate the commitment to sharing among peers, and bring to Taan a valuable perspective, these are the agencies that will be welcomed into our organization.
Scale. Reach. Gravitas. The holding companies undeniably offer them. And if the drawbacks weren’t so equally obvious, one would own your agency by now. With AMIN, you’ll always forge your own path. You’ll just do it knowing you’ve got allies in over 50 talent-packed shops spanning the Americas, Europe, Africa, the Middle East and Asia Pacific. How’s that for gravitas?
What AMIN Offers
Your allies are smart. Whether it’s best practices, services, technology or category experience, there’s a partner in the network who can help.
Allegiance means being part of something bigger. Leverage on-the-ground insight from partners all over the world to evolve your business model.
Lean on trusted agency partners that are just like you. You’ll get to look behind the scenes at others’ success – and yes, even their failures, too.
Leverage the benefits of a network, without sacrificing your independence. Gain access to strategic thinkers and creative doers – no conflicting interests, no red tape, no nonsense.
MAGNET is an active network of agency CEOs and Principals of independent advertising and marketing firms. We span six continents, have decades of thought leadership and insights, and create opportunities for growth for members. Our face-to-face approach and culture of transparency strengthens bonds between members and creates relationships to help answer those questions that keep agency leaders up at night.
MAGNET was the brainchild of a group of ad executives who envisioned a noncompetitive network for agency leaders to share knowledge and resources. Launched in 1946, the network has continued to grow and evolve, but what hasn’t changed is MAGNET’s culture of transparency, open sharing and genuine camaraderie.
MAGNET is so much more than just a global professional network of partnered agencies; we are your gateway to unparalleled marketing support and collaboration.
There is a way to get the insights, the scalability, the credibility and the answers to the questions that keep you up at night. With MAGNET, you have a global network of CEOs and Principals who understand what you're going through in running an independent agency.
Mirren is a training firm that specializes in advancing the skills of senior teams at agencies in digital, advertising, PR, experiential, and more. For client-facing teams, we provide the new skills, frameworks, and methods to more effectively impact each client’s pressing business needs – resulting in significant organic growth
For pitch teams, we transform the new business process into one that is strategic, methodical, and efficient – ultimately building and converting a pipeline of high-value clients.
Ultimately, the goal is to generate growth by operating as a stronger strategic partner with each client and prospect – more effectively addressing the urgent business needs of each client and prospect.
Our training is provided custom for each agency (in-person or remote), via on-demand and live webinars with MirrenDirect, and in mixed agency groups with our Account Mastery Training Series. Each year, more than 500 agencies participate in our training, Mirren Live, and CEO Summit conferences.
Agency Management Institute (AMI) is a management consulting business that specializes in helping owners of small and medium sized marketing communication companies move up to their next performance level—and keep improving.
The Agency Management Institute was founded in 1995 (originally called Agency Management Roundtable or AMR) with the intention of teaching and promoting the highest standard of business practices and professional ethics among privately owned agencies (advertising, PR, digital, marketing) in North America.
We also wanted to create a network of agency owners that offered each member a safe, confidential and supportive environment in which to learn, explore and successfully master these business best practices so they could build profitable, sustainable and widely respected agencies.
The ultimate measure of both AMI and its network of member agencies is that each affiliated agency consistently contributes to their clients’ growth and stability, are creative and fun places to work, enhance and shape their community, and serve the business owner’s goals.
Our clients include agencies of all shapes and sizes — advertising, digital, marketing, media, graphic design and PR firms — each with the same goal — they want to get better and make more money.
Canadian marketing expertise starts here. Say hello to the Canadian Agency Network (tCAN), Canada’s only network of independent advertising, marketing, and communication agencies. No one knows Canada better! Communicating in all languages with complete marketing expertise and a local know-how. From coast-to-coast.
Since its inception in 1963, tCAN has served as a network for Canada’s most innovative and entrepreneurial independent agencies to come together. With a strong belief in collaboration over competition, tCAN champions a spirit that brings together the best strategic and creative minds in the industry creating a space where independent agencies are encouraged to leverage each other’s strengths. Through tCAN, independent agency owners are not merely surviving; they are thriving, together, in a network that celebrates mutual success and innovation.
Membership benefits include:
- Access to a network of thought leaders and independent agency owners.
- Opportunity to attend to the annual tCAN member’s conference, featuring dynamic speakers, workshops, and networking events.
- Access to a wealth of resources including workshops, seminars, and interactive webinars led by industry experts. (Sessions cover a wide range of topics tailored to the specific needs of agency owners, from navigating regulatory changes to adopting the latest technological advancements).
At tCAN, we believe in the tremendous value of inter-member cooperation. Independent Canadian agencies can leverage each other’s expertise, fresh ideas, contacts and local market knowledge for the benefit of their clients. We also believe that through our connected alliance, we can create opportunities as well as build business and operational efficiencies. Our values, Curiosity, Sharing, Trust and Leadership, attest to our vision that there is a strength in numbers. When tCAN members band together, our clients win—and so do we.
The references provided herein to resources available from third parties are for informational purposes only and do not imply any endorsement, approval or sponsorship by Creative Manager of, or affiliation with, such third parties or their respective services.
Creative Manager makes no representations or warranties, express or implied, with respect to any of these third-party resources and expressly disclaims any responsibility for the services provided by any of these resources.