The Workamajig Blog

Scale Your Agency by Documenting These 5 Processes

Why do some agencies succeed while others struggle to retain clients?

The answer is usually simple: their processes.

Well-documented processes help you acquire, onboard, and deliver results to clients on a consistent, predictable basis. And they enable you to manage uncertainty, provide clients with better experiences, and improve clarity across your team.

February 23, 2017       |       By Christian Sculthorp       |        Agency Management

8 Simple Hacks to Prevent Project Budget Overrun

In a creative agency, few problems can spoil your day like a blown budget. Exceeding your project’s budget erodes your client’s trust and your agency’s profitability. Like many kinds of trouble, budget problems are easier to create than to solve; you must keep your project within budget if you want to be successful. 

February 22, 2017       |       By Rod Ripley       |        Finance and Budgeting

How to Get Derailed Projects Back on Track

Neither rain nor sleet nor hail may stop the mail.

Yet inclement weather, incalcitrant employees, uncooperative clients, or seemingly just about anything else trivial or significant can derail a creative project. In fact, given that factors as disparate as deadlines, budgets, resources, and expectations must coalesce to stay on track, projects that go exactly as planned are probably rarer than those that derail along the way. 

February 21, 2017       |       By Rod Ripley       |        Project Management

From Kickoff to Completion: How to Rock Your Next Project

Project management requires both forethought and dedication. Forethought, as in the ability to think clearly about what the entire project will entail and lay out an adequate plan for it. Dedication, as in the perseverance to adhere to that plan and see things through. But the best-laid plans can still go awry. That’s where the third piece of the puzzle arises: flexibility. From project kickoff to submitting your final deliverable, here are the three steps to rocking your next project:

February 20, 2017       |       By David Arnold       |        Project Management

5 Inspiring Traits Shared by Top Marketing Leaders

What makes a true marketing leader? Is it the ability to recruit and build reliable, resourceful teams? Is it the ability to strategize and deliver? Or is it the ability to grow business and drive revenue? 

February 17, 2017       |       By Mike Wang       |        Agency Management

Why Your Agency is Missing Out on New Business

For some of us, nothing beats the thrill of agency life. Some days you can end up feeling like you’re on top of Mount Everest. Other days, you crawl to your couch with spirits as low as the Marianas Trench. Most creative teams are handling multiple clients with a variety of issues on a daily basis. So it’s easy to become caught up in keeping existing customers happy, sometimes at the cost of new business for your agency. 

February 16, 2017       |       By Mike Wang       |       

5 Quick and Easy Ways to Simplify Creative Resource Management

Managing creatives is like managing creativity.

You want to keep both flowing—in the right direction—and this takes time and energy.

Engaged resources are effective resources. You must challenge your team to do great work within the time and budget allowed. You can’t give resources too little to do, for they will grow bored, and their creativity may wane. But nor can you overschedule them, because they could burn out. 

February 15, 2017       |       By Julie Huntley       |        Resource Management

Tried-and-True Brainstorming Strategies for Your Next Creative Project

Inspiration isn’t spontaneous.

Yes, the great idea for a creative project is akin to the proverbial light bulb going off in your head. But the light doesn’t come on by itself. In fact, it may require the equivalent of you pushing your way through a crowded room to flick the switch. 

February 14, 2017       |       By Julie Huntley       |        Project Management

Test Your Agency Project Management IQ With These 3 Questions

Project management has many paths to success. The old adage “there are many roads to Rome” can be applied to agency project management. However, there are a few common areas where a wrong decision can create a lot more work in the long run. Using some simple guidelines, you can keep your project on the correct path and “heading to Rome” without any setbacks. How well do you follow best practices for agency project management? 

February 8, 2017       |       By Penny Kooy       |        Project Management

How Should Agencies Be Using Sales Enablement?

It’s 2017: What Is Sales Enablement?

“Sales enablement” is one of those moving-target terms that, over the past two decades, has more often than not become the square-peg buzzword everyone wants to fit in their product’s round hole. What makes sales enablement tricky to define has a lot to do with the number and diversity of teams asked to align behind sales-enablement initiatives. 

February 7, 2017       |       By Ron Ause       |        Agency Management
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