The Workamajig Blog
As marketers, advertisers, and general creative types, you know that campaigns are carefully scrutinized. By the time you see an ad online, in print, or on television, you know that numerous people at an agency or marketing firm have studied and deconstructed it.
Spreadsheets are a great starting point for anything dealing with agency accounting. In fact, you’ll probably find a few similarities between spreadsheets that you’re using and an agency accounting software suite. However, there are a handful of benefits to using the software that you won’t be able to tap into with a spreadsheet program alone.
It’s that time of year: the time for best-of lists. As 2016 has come and gone, it’s time to remember the most creative, emotional, and hilarious ads of the year. From musings on faith to simple, slapstick comedy, here are five ads that had us hooked:
Cooperation is when you have a group of people who are working together to accomplish a task. Collaboration takes cooperation and moves it a step further. With ad agency project management, collaboration is absolutely crucial. You need the involvement of everyone on a project in order to work together toward a common goal.
Maybe you’ve played this game before: A group of friends decide to see if they can effectively pass a phrase from one person to another without changing the original content. This game, telephone, is a great example of how easy it is for a simple message to transform from “Tim eats bananas every morning” to “Tim’s mother died eating a banana, and now he’s in mourning.”
This tendency to miscommunicate is why crafting an effective project communication plan should be a constant goal for creative agencies. What you’re saying might not be what your clients, teammates, or contractors are hearing.
Creative professionals want to create, and creativity is most effective when it is focused.
Unfortunately, one of these often negates the other at creative agencies, where the pressure to produce can nullify the benefits that an overwhelmed professional could otherwise provide for a project.
Picture your project budget as a sandcastle. You shape it to be creatively pleasing as well as efficiently built.
Your project should please your client, but it should also be profitable for both your client and for your agency. Achieving these objectives, which can sometimes seem contradictory, requires you to create a project budget that can withstand the shifting pressures of the creative process, like unanticipated delays or resource shortages.
What’s the secret to project communication? How can we successfully coordinate and direct our project teams to make sure that everything is done on time and we don’t compromise relationships in the process? There are many items to remember in this regard, but above all, it’s important to remember that your entire team is made up of people just like you, and they also want to have a life outside of work.
Creative resource management is as important for finishing projects on time as budgets and deadlines. You must have the right people, at the right time, to do the right work. Otherwise, even your best-laid plans will go awry. But managing your resources can be difficult, particularly when you need them for multiple projects with conflicting deadlines. If everything is urgent, you can easily overschedule team members.
To be the best, you sometimes have to learn from the best. In the digital information age, tapping into the advertising world’s greatest minds only takes a couple clicks. We’re talking about company blogs, of course.