The Workamajig Blog
When do you feel most productive during the week? Friday afternoon? Probably not. As the work week progresses, creativity takes a hit. Longer days also have a crippling effect on productivity and creativity. Recent studies show that most employees are only productive for about five hours a day. The rest of the time is spent daydreaming, checking emails, browsing social sites and catching a nap. Whether you work individually or as part of a creative agency, downtime is necessary to maximize creativity.
Are your employees in a constant state of feast or famine? Your company may be expecting too much or too little from your staff at any given time. This is important because employees become complacent without challenging projects, and unrealistic, stressful deadlines lead to inferior work. Moreover, work-life balance becomes a problem, and then millennials leave. These are all scenarios for high turnover rates that impact your bottom line.
As a content marketing agency, your success ultimately depends on your resources.
You attract, serve, and retain clients by creating compelling content that differentiates you among competing agencies and distinguishes your clients within their markets.
Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts.
When people imagine what goes into creative work, probably the first thing that comes to mind is a messy desk captained by an unwashed individual pulling her hair out in clumps. And out of this high-stress chaos comes marketing magic the likes of which hasn’t been seen since Mad Men went off the air.
By now, you’ve heard of project management (PM). Perhaps you’ve even incorporated some techniques and project management methodologies into your current marketing strategy. However, unless you’ve spent years as a project manager—or have had a career in an industry such as IT, architecture, or engineering—it’s unlikely that you are familiar with the many methodologies associated with PM.
Nothing puts a damper on an agency’s growth like realizing the team is consistently missing the mark when it comes to the project budget. Fortunately (or not—depending on your temperament), you’re not alone. Only a third of all budgets are completed on time and on budget.
Brand is in the eye of the beholder.
How we perceive a company shapes how we interact with it.
This may be most true for retail stores. We choose to spend our time and money in stores based on what they sell, how they sell it, and how they make us feel. Project management is similar in that a team responds to its leader’s “brand.” Your leadership style shapes how your team sees you and its work.
Escape rooms are a trend popping up across the United States. The premise is simple (though the storylines vary): You enter a room with a group of strangers (or family members if you’re feeling particularly masochistic) and try to gather and solve clues that guide you how to get out of the room. Again, the premise is simple, but the execution is not. Such is the case with any creative project your team takes on.
No matter the size of your team, clients or projects, account management is one of the most important investments an agency can make. Sure, it’s up to accounting to keep your finances in check; it’s up to creative to keep the ideas flowing; and it’s up to sales and business development to drive new business. However, it’s the responsibility of account managers to ensure clients are kept happy and their goals are being met. In other words, account managers guarantee that business runs smoothly and your agency stays afloat.