The Workamajig Blog
Is project management different in an advertising agency? The short answer is a resounding “no.” While traditional project management is generally associated with more technical industries—IT, engineering, architecture, and so forth—the basic tenets of good, old-fashioned project management extend themselves across industries.
Intellectual capital is critical for creative agencies. In an industry where skill sets such as creativity and knowledge are precious assets, the core problems we face in marketing and advertising generally center on people—or the lack thereof. And often, these intangible resources are far more valuable than material assets.
It’s no surprise that analytics are integral to your organization’s success. Whether you work for an in-house marketing team or an advertising agency, tracking and reporting metrics provide you and your team with an overview of your performance. They provide you with insights that influence current and future decisions. And they demonstrate return on investment to internal and external stakeholders.
Do you hear that low rumble that grows louder by the moment?
It is the sound of approaching doom. With too much content to create and too little time to do it well, deadlines could be blown, budgets busted, and clients angered.
But it’s not too late yet. If you act quickly, you can avoid being buried in the content avalanche. Just secure the funding, the resources, and the systems you need to keep your projects on time, within budget, and in line with clients’ expectations.
Here are six reasons why you need a project management system—and now.
We’re already several months into the new year, and the goals you’ve set for your team are starting to feel real. If you’re like most business owners, you’ve spent a lot of time focusing on how to improve strategies that worked the previous year. Maybe it’s refining which social channels you distribute content to or deciding to scale up your sales team. While exercises like these reflect a healthy “finger on the pulse” approach to opening yourself up to increased revenue, they won’t necessarily open the door to new types of revenue opportunities. Because a creative agency always should be looking for new business, we’ve pulled together four agency new business strategies we imagine you haven’t tried yet.
While there are many differences between a typical creative agency and a content marketing agency, there are also many similarities. Especially when considering creative project management best practices that can be applied to content marketing as well. While the carryover may not be a 100 percent match, the similarities make it easy to apply these three aspects:
If you had to pinpoint the most essential part of your business, what do you think you’d pick?
Your talented employees? Your unique creative perspective? Your logo?
Or would you realize that all of those things don’t really amount to much without customers to witness them?
Revenue forecasting doesn’t just show you how much money you may make. It also indicates how much you may be able to spend.
In a world where brand recognition and boundary-breaking creative work are heralded, the formulaic systems and processes to guide workflow are, of course, boring. A production process is not flashy, and it won’t win awards. Some agencies have even automated this function via project management software and digital advances in the industry. (Here’s hoping Artificial Intelligence is still light years from a traffic robot roaming around agency hallways.) Having an ineffective traffic process or, worse, no process at all, will cause confusion and loss of precious billable time.