The Workamajig Blog

Is Project Management Different in an Ad Agency?

Is project management different in an advertising agency? The short answer is a resounding “no.” While traditional project management is generally associated with more technical industries—IT, engineering, architecture, and so forth—the basic tenets of good, old-fashioned project management extend themselves across industries.

March 27, 2017       |       By Penny Kooy       |        Project Management, Agency Management

The Right Fit: Creative Resource Management in Your Agency

Intellectual capital is critical for creative agencies. In an industry where skill sets such as creativity and knowledge are precious assets, the core problems we face in marketing and advertising generally center on people—or the lack thereof. And often, these intangible resources are far more valuable than material assets.

March 24, 2017       |       By David Arnold       |        Resource Management, Agency Management

Calculating Internal Business Metrics

It’s no surprise that analytics are integral to your organization’s success. Whether you work for an in-house marketing team or an advertising agency, tracking and reporting metrics provide you and your team with an overview of your performance. They provide you with insights that influence current and future decisions. And they demonstrate return on investment to internal and external stakeholders.

March 23, 2017       |       By Ron Ause       |        Agency Management

Avoiding the Content Avalanche: Why You Need a Project Management System

Do you hear that low rumble that grows louder by the moment?

It is the sound of approaching doom. With too much content to create and too little time to do it well, deadlines could be blown, budgets busted, and clients angered.

But it’s not too late yet. If you act quickly, you can avoid being buried in the content avalanche. Just secure the funding, the resources, and the systems you need to keep your projects on time, within budget, and in line with clients’ expectations.

Here are six reasons why you need a project management system—and now.

March 22, 2017       |       By Penny Kooy       |        Project Management, Project Management Software

4 Creative Agency New Business Strategies You Haven't Tried—Yet

We’re already several months into the new year, and the goals you’ve set for your team are starting to feel real. If you’re like most business owners, you’ve spent a lot of time focusing on how to improve strategies that worked the previous year. Maybe it’s refining which social channels you distribute content to or deciding to scale up your sales team. While exercises like these reflect a healthy “finger on the pulse” approach to opening yourself up to increased revenue, they won’t necessarily open the door to new types of revenue opportunities. Because a creative agency always should be looking for new business, we’ve pulled together four agency new business strategies we imagine you haven’t tried yet.

March 20, 2017       |       By David Arnold       |        Agency Management, Creative Management

The Other King: How Project Management Fits Into a Content Marketing Agency

While there are many differences between a typical creative agency and a content marketing agency, there are also many similarities. Especially when considering creative project management best practices that can be applied to content marketing as well. While the carryover may not be a 100 percent match, the similarities make it easy to apply these three aspects:

March 17, 2017       |       By David Arnold       |        Project Management

5 Reasons Why Creative Agencies Should Use a CRM

If you had to pinpoint the most essential part of your business, what do you think you’d pick?

Your talented employees? Your unique creative perspective? Your logo?

Or would you realize that all of those things don’t really amount to much without customers to witness them?

March 15, 2017       |       By Rod Ripley       |        Creative Management, Creative Team

5 Lessons Learned From Failed Creative Projects


All failure is not bad. As they say, failure can be a great teacher. However, it definitely takes a steadfast, selfless leader to take a catastrophic creative project and turn it around into a learning experience. 

March 13, 2017       |       By Rod Ripley       |        Project Management

How to Choose the Right Revenue-Forecasting Technique for Your Agency

Revenue forecasting doesn’t just show you how much money you may make. It also indicates how much you may be able to spend. 

March 10, 2017       |       By Rod Ripley       |        Finance and Budgeting

Agency Traffic Management Shouldn’t Suck: A Guide to Rocking Your Workflow

In a world where brand recognition and boundary-breaking creative work are heralded, the  formulaic systems and processes to guide workflow are, of course, boring. A production process is not flashy, and it won’t win awards. Some agencies have even automated this function via project management software and digital advances in the industry. (Here’s hoping Artificial Intelligence is still light years from a traffic robot roaming around agency hallways.) Having an ineffective traffic process or, worse, no process at all, will cause confusion and loss of precious billable time.

March 9, 2017       |       By Cali Mitchell       |        Creative Management
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