The Workamajig Blog
The creative world is hectic. And the day-to-day of an agency project manager can be tumultuous, to say the least. However, the best project managers somehow manage to remain upbeat—even in the face of impending deadlines and change orders.
While things are bound to get crazy, you are the glue of your organization. You are the fearless leader who guides your team to success.
Sales enablement is most often a foundational strategy that is delivered top-down, from executives through sales managers to the front-line reps. In the beginning, this strategy was a complex, hairy initiative that necessitated cross-organizational buy-in. While that’s still the case when it comes to scaling sales success across an entire company, the popularity of enablement strategies has led to a greater conversation that empowers sales reps to incorporate these practices into their strategy regardless of overall support.
It’s becoming more and more crucial to have a solid integrated project management plan in place after the sales process is completed. New projects are complex, and with the ability to streamline and integrate various facets of the project management process comes the chance to accomplish more with the same time and effort. Here are four ideas to improve your integrated project management plan:
One of the trickiest things about managing an agency comes down to the product you’re selling: expertise. Ultimately, what your team members bring to the table is their collective experience and the ability to either guide your client through execution of key strategies or to execute the suggested course of action themselves.
Why do some agencies succeed while others struggle to retain clients?
The answer is usually simple: their processes.
Well-documented processes help you acquire, onboard, and deliver results to clients on a consistent, predictable basis. And they enable you to manage uncertainty, provide clients with better experiences, and improve clarity across your team.
In a creative agency, few problems can spoil your day like a blown budget. Exceeding your project’s budget erodes your client’s trust and your agency’s profitability. Like many kinds of trouble, budget problems are easier to create than to solve; you must keep your project within budget if you want to be successful.
Neither rain nor sleet nor hail may stop the mail.
Yet inclement weather, incalcitrant employees, uncooperative clients, or seemingly just about anything else trivial or significant can derail a creative project. In fact, given that factors as disparate as deadlines, budgets, resources, and expectations must coalesce to stay on track, projects that go exactly as planned are probably rarer than those that derail along the way.
Project management requires both forethought and dedication. Forethought, as in the ability to think clearly about what the entire project will entail and lay out an adequate plan for it. Dedication, as in the perseverance to adhere to that plan and see things through. But the best-laid plans can still go awry. That’s where the third piece of the puzzle arises: flexibility. From project kickoff to submitting your final deliverable, here are the three steps to rocking your next project:
What makes a true marketing leader? Is it the ability to recruit and build reliable, resourceful teams? Is it the ability to strategize and deliver? Or is it the ability to grow business and drive revenue?
For some of us, nothing beats the thrill of agency life. Some days you can end up feeling like you’re on top of Mount Everest. Other days, you crawl to your couch with spirits as low as the Marianas Trench. Most creative teams are handling multiple clients with a variety of issues on a daily basis. So it’s easy to become caught up in keeping existing customers happy, sometimes at the cost of new business for your agency.