The Workamajig Blog
Managing a content marketing agency is a multifaceted responsibility. Agency management requires you to simultaneously manage money, people, and projects. If you devote too much of your time or resources to any one of these areas, you risk depriving the others, thereby possibly compromising the productivity and profitability of your content marketing agency.
It’s no surprise that the marketing landscape is changing. However, these days, the rapid evolution can be hard to track. From improved tech and products to changing trends and consumer behavior, the life of a digital marketer is as exciting as it is unpredictable.
To help stay afloat, here are our top five marketing trends of 2016:
Taxes are as much a part of business as selling projects and servicing clients. But unlike making sales and completing projects, accounting for and paying taxes is probably not at the forefront of your mind. You may even want to squeeze taxes from your thoughts altogether, merely deeming them something to be handled by someone else (i.e. your finance department). However, taxes can greatly impact profitability for projects and creative agencies. Thus, overlooking taxes is one of the most common budget mistakes that you’re probably making.
Starting your project off on the right foot is really the only way to guarantee success. Even if you have the best talent and resources, keeping things organized from the project kickoff means that you’ll be able to manage your team and project.
While diving straight into a project is tempting, planning pays off in the long run. To help, here’s the only project kickoff checklist you’ll ever need—laid out for you in 10 convenient steps.
What’s on your wish list for 2017? If you’re looking for ways to justify agency management software, it might be easier than you think. In fact, by using agency management software correctly, you’d be able to recoup the expense of the software, and then some, before the end of the year.
Still not convinced? Or perhaps your boss needs more encouragement than just “It’ll pay for itself!” Here are a few areas that you’ll be able to see distinct improvements in efficiency that will be a no-brainer for anyone who sees the bottom line as the only line.
You can lavish the latest tools and technology upon them, but ultimately it is up to your people to complete your projects. Projects can fail if you don’t have enough people, the right people for the work, or the work for the right people.
Secrets aren’t meant to be shared.
But we’re going to share some anyway so that you can have a more successful creative project. From how you structure your project to how you communicate with your team and complete your work, incremental improvements made in individual phases of a creative project can increase its overall success.
Your project communication plan provides direction for your team. If your project veers off course, it could be due to your communication plan. Clarifying your project’s goals, how you will achieve them, and how your team will collaborate along the way is essential for keeping a project on track, within budget, and in line with your client’s expectations.
Closing out 2016 the right way is the first step toward starting 2017 strong. Knowing where you have been in the past 12 months will help you prepare for the year ahead. But the strength of your planning depends upon the thoroughness of your year-end closing efforts and the precision of your resulting performance reporting.
Working remotely is a polarizing concept. Some like it; some dislike it. Those in the first camp tout flexibility and productivity as benefits of remote work. Those in the latter category, however, often think that employees get nothing done working on the road.