The Workamajig Blog
Escape rooms are a trend popping up across the United States. The premise is simple (though the storylines vary): You enter a room with a group of strangers (or family members if you’re feeling particularly masochistic) and try to gather and solve clues that guide you how to get out of the room. Again, the premise is simple, but the execution is not. Such is the case with any creative project your team takes on.
Common sense is an oft underrated attribute of good project managers. In a world sometimes infatuated with acronyms and risk registers, all it takes to be an effective project manager is good common sense, organization, effective tools, some knowledge of the field you’re working in, and the ability to communicate effectively. That’s it. Let’s walk through those attributes and how they play into successful projects, then we’ll explore the next steps around making good project decisions and keeping the team on the same page.
As a project manager, you’ve seen a lot of different management styles. Traditional project management works great for some industries where a waterfall project style fits well. Creative projects, on the other hand, don’t always function the best with a traditional workflow. That’s where integrated project management can work wonders.
Is project management different in an advertising agency? The short answer is a resounding “no.” While traditional project management is generally associated with more technical industries—IT, engineering, architecture, and so forth—the basic tenets of good, old-fashioned project management extend themselves across industries.
Do you hear that low rumble that grows louder by the moment?
It is the sound of approaching doom. With too much content to create and too little time to do it well, deadlines could be blown, budgets busted, and clients angered.
But it’s not too late yet. If you act quickly, you can avoid being buried in the content avalanche. Just secure the funding, the resources, and the systems you need to keep your projects on time, within budget, and in line with clients’ expectations.
Here are six reasons why you need a project management system—and now.
While there are many differences between a typical creative agency and a content marketing agency, there are also many similarities. Especially when considering creative project management best practices that can be applied to content marketing as well. While the carryover may not be a 100 percent match, the similarities make it easy to apply these three aspects:
It’s becoming more and more crucial to have a solid integrated project management plan in place after the sales process is completed. New projects are complex, and with the ability to streamline and integrate various facets of the project management process comes the chance to accomplish more with the same time and effort. Here are four ideas to improve your integrated project management plan:
Neither rain nor sleet nor hail may stop the mail.
Yet inclement weather, incalcitrant employees, uncooperative clients, or seemingly just about anything else trivial or significant can derail a creative project. In fact, given that factors as disparate as deadlines, budgets, resources, and expectations must coalesce to stay on track, projects that go exactly as planned are probably rarer than those that derail along the way.
Project management requires both forethought and dedication. Forethought, as in the ability to think clearly about what the entire project will entail and lay out an adequate plan for it. Dedication, as in the perseverance to adhere to that plan and see things through. But the best-laid plans can still go awry. That’s where the third piece of the puzzle arises: flexibility. From project kickoff to submitting your final deliverable, here are the three steps to rocking your next project: