The Workamajig Blog
Cooperation is when you have a group of people who are working together to accomplish a task. Collaboration takes cooperation and moves it a step further. With ad agency project management, collaboration is absolutely crucial. You need the involvement of everyone on a project in order to work together toward a common goal.
Maybe you’ve played this game before: A group of friends decide to see if they can effectively pass a phrase from one person to another without changing the original content. This game, telephone, is a great example of how easy it is for a simple message to transform from “Tim eats bananas every morning” to “Tim’s mother died eating a banana, and now he’s in mourning.”
This tendency to miscommunicate is why crafting an effective project communication plan should be a constant goal for creative agencies. What you’re saying might not be what your clients, teammates, or contractors are hearing.
Creative professionals want to create, and creativity is most effective when it is focused.
Unfortunately, one of these often negates the other at creative agencies, where the pressure to produce can nullify the benefits that an overwhelmed professional could otherwise provide for a project.
What’s the secret to project communication? How can we successfully coordinate and direct our project teams to make sure that everything is done on time and we don’t compromise relationships in the process? There are many items to remember in this regard, but above all, it’s important to remember that your entire team is made up of people just like you, and they also want to have a life outside of work.
Secrets aren’t meant to be shared.
But we’re going to share some anyway so that you can have a more successful creative project. From how you structure your project to how you communicate with your team and complete your work, incremental improvements made in individual phases of a creative project can increase its overall success.
Your project communication plan provides direction for your team. If your project veers off course, it could be due to your communication plan. Clarifying your project’s goals, how you will achieve them, and how your team will collaborate along the way is essential for keeping a project on track, within budget, and in line with your client’s expectations.
So, you know integrated project management.
You know that integrated project management helps you complete work efficiently and profitably by ensuring that project elements are coordinated. You know that resources and stakeholders are connected and projects are completed according to processes. But do you really know what integrated project management means for your projects and your agency in terms of its ability to increase efficiency and improve profitability?
From organizing an event to developing software, there are many different types of projects, and seemingly as many tools for managing their execution. Marketing project management tools have similar functionality to general PM software, like the ability to create to-do lists, but they are built specifically for creative work produced by agencies or in-house teams. As such, marketing project management tools are deployed throughout a creative project.
Here are seven marketing project management tools for every occasion.
There are a few different organizational structures that different companies are using successfully. A big corporation may have a traditional structure, with predefined roles and sequential processing. The sheer scale of the company alone might preclude any changes to the project management (PM) strategy. On the other hand, a very small company doesn’t have to worry about corporate structure and can follow a completely agile PM approach.
Communication. It's the straw that stirs the drink in the world of project management – and in really successful business and client management in general. Poor communicators don't last long in the daily rat race. Even the loud screamers and the squeaky wheels know how to communicate well... albeit in a whiny and manipulative way... but it seems to work for them.