The Agency Upgrade February ’25

Letter From Our Leadership

Marketing Budgets Set to Rise in 2025: Is Your Agency Ready?

By Esther Cohen, Director of Marketing

According to Forrester Research, as reported in The CMO Club this January, CMOs are expected to increase their marketing budgets in 2025. While this is certainly cause for celebration, it's also an opportunity for agencies to reflect on fiscal responsibility.

As budgets expand, the focus should be on strategic allocation and precise expense tracking. Strong fiscal management, supported by the right technology, enables agencies to:

• Make data-driven decisions about new hires
• Invest in technology upgrades that maximize existing systems
• Implement new software solutions that drive operational efficiency and scalable growth

Beyond tax season preparation, agency leaders should prioritize technologies that streamline financial operations. An integrated approach – combining end-to-end project management software with tax compliance tools – can transform your finance department through intelligent automation. This technological foundation empowers agencies to make faster, smarter decisions while maintaining tax compliance.

Before investing in trending technologies like GenAI or expanding your team, ensure your agency's fiscal foundation is solid. Think of it like preparing for an Everest climb: you wouldn't attempt the summit without proper physical conditioning. Similarly, scaling your agency requires more than a temporary New Year's resolution mindset – it demands robust financial health.

Stay tuned for this month's content focused on strengthening your agency's fiscal fitness.