Letter From Our Leadership
By Esther Cohen, Director of Marketing
As 2024 comes to a close, we’re excited to reflect on this year’s milestones and share how Workamajig is helping marketing agencies achieve their goals while gearing up for an even stronger 2025.
2024 Highlights:
- Platform Enhancements: Significant progress on a major UI/UX update, launching in 2025.
- Enhanced Security: Elevated security measures to protect users and streamline performance.
- Strengthened Technology Partnerships: Expanded collaboration with AvidExchange to simplify invoicing for media companies and Avalara supporting agency tax compliance.
Workamajig Scale:
This year, we introduced Workamajig Scale—a thought leadership community designed for agency management teams. Industry influencers like Mike McGee, a former Advantage leader, and Anthony Gindin, a serial start-up founder, have enriched Scale with insights and best practices.
Looking Ahead to 2025:
We’re doubling down on key areas to support marketing professionals and agencies, helping you overcome challenges like:
- Finding and closing new business
- Adapting to new platforms and technologies
- Addressing cash flow and profitability issues
Stay tuned for tools and resources tailored to these priorities in upcoming editions.
Power to the People: Best Practice Tip
Cross-Functional Opportunities
Generative AI is transforming industries, but another impactful way to boost productivity, collaboration, and engagement is by offering cross-functional opportunities within your team.
This could include allowing team members to:
- Explore skills beyond their usual roles (e.g., creatives trying copywriting or leading presentations).
- Take leadership roles in meetings or client pitches, especially for junior team members.
- Cover for team members during absences, ensuring seamless project flow.
Benefits:
- Skill development for employees
- New paths for career growth
- Enhanced team engagement and trust
- Identification of future leaders or key experts
- Improved operational flexibility and productivity
Cross-functional opportunities are a win-win for both agencies and their employees.
Marketing Technology Innovations: AI Marketing Agents
As we step into 2025, AI-driven productivity tools are emerging as game-changers. Start-up Optimizely, powered by Google Gemini, has launched AI marketing agents designed to handle a wide range of tasks across the marketing workflow.
For more on how AI agents are reshaping the industry, explore this article from Hightouch: What Are AI Agents?
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