A staggering 93% of all our communications are visuals
Everything you see in a magazine, on social media, on billboards or more come from someone's design. Designers bring brands, campaigns and any visual aid to life, paramount in today's short attention span world.
Graphic design is the discipline of creating visual communication that conveys a specific message to a target audience with a specific goal. Graphic designers create these assets, either by hand or with software and examine the use of color, font, imagery, formatting and layout to bring the desired project to life. Some common assets graphic designers work on are ads, website graphics, logos and package design.
As far as web designers go, these experts help a business showcase their product or service in the digital world, oftentimes shaping a customers' first impression, focusing on UI/UX.