A staggering 93% of all our communications are visuals

Everything you see in a magazine, on social media, on billboards or more come from someone's design. Designers bring brands, campaigns and any visual aid to life, paramount in today's short attention span world.

Graphic design is the discipline of creating visual communication that conveys a specific message to a target audience with a specific goal. Graphic designers create these assets, either by hand or with software and examine the use of color, font, imagery, formatting and layout to bring the desired project to life. Some common assets graphic designers work on are ads, website graphics, logos and package design.

As far as web designers go, these experts help a business showcase their product or service in the digital world, oftentimes shaping a customers' first impression, focusing on UI/UX.

Consistent presentation of a brand with the help of design can boost sales by 33%

Written information is 70% more effective when combined with visuals and actions

94% of people will leave a website if its design is bad

Design statistics you need to know

Graphic Design Statistics

93% of all our communication is visual. TrueList
85% of people are attracted to brands that make use of visual graphics. Graphicszoo
For 88% of marketers, visuals are a must for 50% of web articles. Graphicszoo
62% of marketers use visuals for the landing pages of a website or as part of blog content. Vengage
When people hear a message, they are most likely able to remember 10% of the information relayed three days later on. However, when the same message is coupled with a visual graphic, people can remember 65% of the information three days later. FinancesOnline
60.8% of digital marketers say that visual assets are imperative to successful marketing. Red Website Design
49% of digital marketers said that visuals are very important to their marketing strategies. Vengage
65% of digital marketing executives claim visual assets like images, infographics, illustrations, and videos are imperative to brand story communication. CMO Council
Visual presentations are more persuasive than non-visual presentations. Carlson School of Management

Web Design Statistics

The US saw its web traffic skyrocket 22% in 2020, with daily online time spent on mobile phones soaring to 155 minutes. HookAgency
69% of North American marketers say dynamic, personalized content is important for their website. HookAgency
88% of online consumers are less likely to return to a site after a bad experience. Web FX
39% of people will stop engaging with a website if images won’t load or take too long to load. Adobe
59% of people prefer browsing ‘beautiful and well-designed’ sites rather than basic ones. BloggingWizard
First impressions of websites are 94% related to design. BloggingWizard
39% of web users are drawn to color more than any other visual element when visiting websites. BloggingWizard
Low conversion rate is the top reason people redesign websites. BloggingWizard
84.6% of web designers said that crowded web design was the most common mistake by small businesses. BloggingWizard
Website visitors spend 57% of their time above the fold. BloggingWizard

Data Visualization Statistics

90% of the information transmitted to the brain is visual. MIT
High quality infographics are 30x more likely to be read than plain text. Kissmetrics
The Wharton School of Business found that while only half of an audience was convinced by a purely verbal presentation, that number jumped to over two thirds when visuals were added. American Management Association
65% of the human population are visual learners, indicating that most of us need to see information to retain it. Visme
According to the University of Minnesota, the human brain processes visuals 60,000x faster than textual information making visual communication remarkably valuable. Visme
86% of businesses believe that visuals will be a crucial part of their marketing strategy in 2020-2021 and beyond. Visme

Hiring Designer Statistics

Graphic design rates in the US average at around $25.66 per hour. TrueList
There were 400,258 businesses working in the graphic design field in 2020. TrueList
Freelance graphic designers can make $20 to $150 per hour, according to graphic design facts about the industry. TrueList
In 2020, the total number of web developers and designers in the United States was around 178,900. By 2030, this number is projected to reach over 205,000. HookAgency