68% of online experiences begin with a search engine

SEO is an acronym for "Search Engine Optimization", which is the practice of optimizing websites to improve their rankings in search engine results pages (SERPs) and increase visibility and traffic. SEO uses various techniques to help websites rank higher in search results for relevant queries, such as keyword research, content creation, on-page optimization, link building, and technical SEO.

Businesses rely on SEO to improve their online and brand visibility, drive more organic traffic to their website, and improve user experience, helping generate more conversions and increase sales and business success. By optimizing their website and content for search engines, businesses can reach their target audience and achieve their marketing goals.

The purpose of an SEO professional is to make a website more user-friendly and relevant to search engines and users, so it appears at the top of search results when people search for keywords or phrases related to the website's content.

There are an estimated 3.5 billion searches on Google each day

SEO drives 1,000%+ more traffic than organic social media

53% of U.S. consumers say that they research products using a search engine before deciding whether or not to buy

SEO statistics you need to know

75% of search users don’t bother looking past page one, and the major search engines are influencing up to 88% of business purchase decisions. SEO.com

68% of online experiences begin with a search engine. BrightEdge

SEO drives 1,000%+ more traffic than organic social media. BrightEdge

The top-ranking page gets the most search traffic only 49% of the time. ahrefs

The average page in the top 10 is 2+ years old. ahrefs

Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google. ahrefs

The #1 result in Google’s organic search results has an average CTR of 27.6%. Backlinko

There are an estimated 3.5 billion searches on Google each day. Internet Live Stats

Google currently has 86.86% of the search engine market. Statista

53% of US consumers say that they research products using a search engine before deciding whether or not to buy. Google

A study conducted by Ahrefs found that nearly 91% of pages receive no traffic from Google. ahrefs

Design statistics

Social Media statistics