68% of online experiences begin with a search engine
SEO is an acronym for "Search Engine Optimization", which is the practice of optimizing websites to improve their rankings in search engine results pages (SERPs) and increase visibility and traffic. SEO uses various techniques to help websites rank higher in search results for relevant queries, such as keyword research, content creation, on-page optimization, link building, and technical SEO.
Businesses rely on SEO to improve their online and brand visibility, drive more organic traffic to their website, and improve user experience, helping generate more conversions and increase sales and business success. By optimizing their website and content for search engines, businesses can reach their target audience and achieve their marketing goals.
The purpose of an SEO professional is to make a website more user-friendly and relevant to search engines and users, so it appears at the top of search results when people search for keywords or phrases related to the website's content.