59% of the world's population is using social media
With multiple social media platforms today, working in social media is a fast-paced, dynamic and creative environment where plans can change at a moment's notice. Many businesses rely on social media to be the most customer-facing and engaging marketing tool when it comes to building their brand.
Members of the Social Media team are generally responsible for strategically creating and publishing content on all social media platforms to grow an audience, manage a community, build brand awareness, and ultimately, drive profit for their client. In addition, they may analyze metrics and data, interact with their followers, and be responsible for copywriting and creative design.