59% of the world's population is using social media

With multiple social media platforms today, working in social media is a fast-paced, dynamic and creative environment where plans can change at a moment's notice. Many businesses rely on social media to be the most customer-facing and engaging marketing tool when it comes to building their brand.

Members of the Social Media team are generally responsible for strategically creating and publishing content on all social media platforms to grow an audience, manage a community, build brand awareness, and ultimately, drive profit for their client. In addition, they may analyze metrics and data, interact with their followers, and be responsible for copywriting and creative design.

Social media posts that feature visual assets like images deliver a 650% higher engagement rate than plain text posts

48% of social media users have bought a product after seeing an ad

On average, people spend about 147 minutes on social media every day. This is about one hour longer than people were spending on social media in 2012

Social media statistics you need to know

Social Media Statistics

59% of the world’s population is using social media. The daily average time for every user is two hours and 29 minutes. SmartInsights
90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. Wyzowl
Carousel posts on Instagram have the highest engagement rate of 0.73%. StatusBrew
Marketers who create different posts from scratch for each network are significantly more confident in the value of that content. Hootsuite
Predictions from eMarketer show the percentage of Facebook users under 25 years old will drop to below 15% in 2023. Exploding Topics
A 2022 survey found that 75% of Twitter users, 59% of Facebook users, and 34% of Instagram users reach out to brands on the social platforms. About half of those people are reaching out about customer service issues. Khoros
One survey reported that 34% of consumers expect brands to respond to a crisis within 30 minutes on social media. Crisp Thinking
The GWI Social Report showed that 28% of internet users typically find out about new products and brands via social media ads, and nearly 80% of users say they turn to social media when they’re looking for information about brands. GWI
Approximately 37% of shoppers ages 15-22 used the “buy” button on social media, and 30% purchased something from a shoppable social media story. Exploding Topics
Facebook remains the most used social media platform in the world, followed closely by YouTube. Statista

TikTok Statistics

80% of TikTok users are either Gen Z or millennials. Wyzowl
44% of TikTok’s users will be under 25 by 2023. eMarketer
A 2021 survey found that TikTok videos are extremely effective for brands who want to market their products to Gen Z. Exploding Topics
In 2021, only 3% of marketers said TikTok was the most effective platform for reaching their business goals. In 2022, that number shot up 700% with 24% saying the platform was the most effective. Hootsuite
Most TikTok users are from affluent households with a total income of $100k or more. Wyzowl

YouTube Statistics

YouTube has an estimated 30 million daily users and had about 35 billion total visitors in July 2022. SimilarWeb
The average YouTube user spends about 40 minutes using the platform. Exploding Topics
According to WyzOwl’s annual video marketing report, 87% of video marketers use the platform for their social media campaigns. Wyzowl
83% of surveyed internet users prefer watching video content on YouTube over any other platform. Hubspot