The Agency Upgrade is a monthly newsletter
focused on upgrading the '4 Ps' of agency life
PROCESS
PEOPLE
PROJECTS
PROFITS
October ’26

When AI Starts Taking Action, Control Matters More
By Esther Cohen, Director of Marketing
October’s industry news shows AI moving from helping people create work to helping execute it. For agencies, that makes visibility and approval essential.
Google’s September 23 AI Max update adds reporting that connects search terms, ad creative, and landing pages. Salesforce’s October releases include a Campaign Agent that can create, run, and optimize campaigns. And on October 28, the IAB is holding a workshop on AI transparency and disclosure in advertising.
When a system can act on a media budget, a client message, or a financial workflow, teams need clear responsibilities, reliable information, and a chance to review changes. That’s the idea behind this month’s billing update: new AI tools that find and apply Advanced Bills or post a revenue invoice, pausing for your confirmation before anything is saved.
Start with a workflow your team knows well, decide which steps AI can handle, and keep a person reviewing the result.
Thank you for being part of the Workamajig community. We’re grateful to help agencies put new technology to work with confidence.
Wishing you continued success,
Esther C.

Moving Billing Forward With Two New AI Tools
October’s product update brings AI into more of your billing workflow. Two new Workamajig tools let you find and apply Advanced Bills and create a revenue invoice through approval and posting, with confirmation before any changes are made.
Put Unapplied Advanced Bills to Work
Pull up a list of unapplied Advanced Bill invoices and ask AI to apply them to open invoices. Instead of handling each step separately, you can ask for the workflow in a single prompt:
“Show me all unapplied Advanced Bills and apply them to the appropriate open invoices.”
Take a Revenue Invoice Through to Posting
You can also ask AI to create a new revenue invoice, apply an Advanced Bill, approve it, and post it. It brings the steps together in one request—with a pause for your confirmation before it saves:
“Create a new revenue invoice, apply the Advanced Bill, approve it, and post it.”
Refresh Your Tools and Give It a Try
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Strengthen Your Agency Know-How
Connect with fellow users and build practical skills in project management, profitability, accounting, and billing. Here’s what’s coming up:
The Strategic PM
October 27 | 1:00 p.m. ET
Join Kimberley Fulwood’s Let’s Conquer Your Chaos® WUG to explore healthier projects, protecting scope and margin, and becoming a more strategic contributor to your agency.
Vince’s Think Tank
October 27 | 2:00 p.m. ET
“Write Off” and “Mark as Billed” both remove excess billable time from unbilled WIP, but tell different stories. Vince explains when to use each and what they reveal about project profitability.
Accounting: The Beginner’s Guide to Setup & Reporting
October 28 | 12:30 p.m. ET
David and Marlene cover accounting fundamentals, including your Chart of Accounts, Credit Card Connector, service and item mapping, default settings, and month-end procedures.
Billing WUG: What’s Making Billing Harder Than It Should Be?
November 11 | 12:00 p.m. ET
Bring your billing questions and challenges to Birgitte and fellow users. Compare approaches and explore ways to make billing run more smoothly.
Looking to join a User Group? Browse our current WUGs and comment JOIN NOW on any group you'd like to be added to.
New to WUGs? You’ll be prompted to create a simple login to access the groups and register.

Build a Stronger Purchasing Workflow From Setup to Billing
Replay: The Beginner’s Guide to Purchasing Setup and Reporting (Basic Level)
Reliable purchasing starts with getting the setup right. In this recorded training session, the Workamajig team walks through expense items, including expense reports, purchase items and media items, before moving into creating orders, connecting vendor invoices and simple billing routines.
For teammates new to purchasing—or experienced users revisiting the basics—the session offers a practical way to review how those pieces fit together. Use it as a training resource as you work toward more consistent purchasing and billing processes.
Watch the purchasing setup and reporting webinar
See Broadcast Buy Performance Before Month End
Replay: Post Logs and Pre-Posting Broadcast Buys
If you missed Brian McVickar’s broadcast media session, the replay is now available. The webinar explores how post logs and pre-posting can give media teams earlier visibility into broadcast buys, before vendor invoices arrive.
Brian’s session shows how to use post-log information to review what ran, identify discrepancies and support reconciliation while there is still time to act. Share the replay with your media team as you review how you monitor buys and prepare for month-end reporting.

Hear Why One Customer Wishes They Had Switched Sooner
What do customers think after making the move to Workamajig? This short testimonial roundup offers a firsthand perspective, captured in its title: “I Wish We Had Made the Change Sooner.”
Hear some of the results from industry agency peers, both new to Workamajig and those who have been with us for 20 years.
🎙️ Industry Podcasts Worth a Listen
Why Q4 Discovery Now Starts in September
Podcast: MarTech Podcast | October 12, 2026
AdRoll’s Damien Voita explains how to build demand ahead of the most expensive holiday weeks and measure the results.
Turn AI Experiments Into a Consistent Way of Working
Podcast: Humans of Martech | October 13, 2026
Melissa M. Reeve, author of Hyperadaptive, on why scattered AI experiments rarely add up to lasting change.
Is ChatGPT Becoming Google?
Podcast: This Old Marketing | October 16, 2026
Joe Pulizzi and Robert Rose ask how agencies can prove marketing value when discovery happens without a website visit.
Put New Tools to Work With Confidence
This month’s resources offer several ways to strengthen the work behind your agency’s results: try a new AI-powered billing workflow, revisit purchasing fundamentals, or review how your team monitors media buys. As you put those ideas to use, keep the responsibilities clear—what the system handles, what people review, and how you know the work is on track.
Have an idea for the next newsletter? Contact me at estherc@workamajig.com.
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