Verdin Marketing is a full-service agency specializing in the tourism sector, providing comprehensive services to clients across a range of needs.
QUICK HIGHLIGHTS
CHALLENGES:
- Time tracked manually in Excel
- Accounting managed separately in QuickBooks
- Disconnected tools creating inefficient busywork
- No single source of truth across operations
SOLUTION:
- One all-in-one operating system for the agency
- Time tracking, project management, billing, communication, and estimating in one place
- Real-time access to accurate financial reporting
- Responsive, personal support from the Workamajig team
RESULTS:
- Team members spending majority of day on the platform
- Clear financial visibility enabling better decision-making
- Team freed up to focus on creative work and strategy
- 20-year partnership demonstrating long-term value
- Agency operating at higher capacity and set up for success
CHALLENGES:
Managing multiple disconnected systems across the agency.
Before Workamajig, time tracking happened in Excel, and accounting lived in QuickBooks, two separate tools creating inefficiency and busywork. With scattered systems holding critical information, there was no single source of truth for operations, billing, or project details. Over the years, the agency had tried a number of different project management systems, but the fundamental problem remained: nothing brought it all together in one place.
SOLUTION:
One operating system for the entire business.
Workamajig became the backbone of how Verdin Marketing operates. Rather than jumping between tools, the agency now uses it as a central operating system handling time tracking, project management, billing, communication, and estimating, all in one place. The platform has become so integral that it dominates daily workflows, with team members spending the majority of their time in the system.
For those managing the agency's financials, Workamajig delivers real-time visibility into accurate numbers and reporting, making it possible to understand the business at a glance. That clarity on the financial side frees the rest of the team to focus on the actual creative work and strategy—the projects and brainstorming that drive the agency forward.
Beyond the platform itself, the Workamajig team has been consistently responsive and personal in their support, making it feel less like a vendor relationship and more like a genuine partnership.
RESULTS:
Twenty years of partnership and a team operating at full capacity.
Two decades in, Verdin Marketing remains committed to Workamajig as their operational foundation. With systems consolidated and visibility built in, the agency operates at a higher capacity, set up for continued success and growth.
"Thanks to Workamajig, our team really is able to work at a higher capacity, and it sets us up for success."
TRANSCRIPT
Ashley: I have worked with a number of PM management systems throughout my career, and I think the real thing that Workamajig solves is really having it all in one place.
Mary: My name is Mary Verdin, and I'm the president/CEO of Verdin Marketing.
Mary: Verdin Marketing is a full-service agency. We work with a lot of clients in the tourism sector and provide pretty much everything.
Mary: Excel was how we'd track our time and QuickBooks to handle all our accounting needs. Just kind of busywork time that wasn't very efficient.
Ashley: Workamajig is most certainly an extension of our team. It is something that I spend probably 80 percent of my day in.
Mary: We use Workamajig basically as our operating system, so it handles everything for us.
Ashley: Not just tracking time, not just managing projects, but really able to do all of our billing, all of our communication, all of our estimating, all in one place.
Michelle: As the COO, I'm very involved with our financials, and one thing that Workamajig allows is for me to have access to all the numbers I need when I need them and to be able to pull accurate reports.
Mary: Once we know that that's there, then we can go off and do the projects and the great work and the brainstorming.
Ashley: The Workamajig team is very responsive. If I ever have a question, it's really personal, it's quick, and it feels like we have a real support team behind us.
Mary: 20 years later, we're still with them.
Michelle: Thanks to Workamajig, our team really is able to work at a higher capacity, and it sets us up for success.