The Agency Upgrade is a monthly newsletter
focused on upgrading the '4 Ps' of agency life
PROCESS
PEOPLE
PROJECTS
PROFITS
July ’26

Monthly Roundup
By Esther Cohen, Director of Marketing
Dear Workamajig Community,
AI is no longer waiting at the edge of agency operations. It has moved into everyday work. A new Forrester and 4As report found that nine in ten U.S. marketing agencies now use generative AI, while half are already using agentic AI for marketing execution. In July, Reuters also reported that Publicis raised its 2026 growth outlook as demand for AI-powered marketing services remained strong.
The real shift, however, isn't simply adopting AI. It's integrating it into everyday workflows. The agencies that will gain a lasting advantage won't necessarily be the ones with the most AI tools—they'll be the ones that connect those tools to reliable information, clear ownership, and consistent processes. As AI accelerates the pace of work, having connected systems becomes even more important.
This month's newsletter focuses on building that foundation. Inside, you'll find our new AI Roadmap training, CRM best practices for strengthening your new-business process, a customer story from Verdin on the value of connected operations, updates to the Workamajig interface, and two new in-person Project Management Bootcamps coming to Phoenix this fall.
Thank you for being part of the Workamajig community. We’re grateful to keep learning and progressing alongside you.
Wishing you continued success,
Esther C.

New Workamajig UI Updates:
A More Streamlined Experience
Workamajig is beginning a phased approach to UI updates, starting with improvements designed to make everyday navigation feel clearer and more efficient.
The first update focuses on a new side-navigation experience. The Main Menu is moving to a persistent side menu that can be expanded or collapsed depending on how much workspace users need. The same menu items will remain available, Custom Menus will continue to work, and the Show All Apps toggle will work in both directions without requiring a refresh.
This gradual rollout is intended to improve the user experience while giving teams time to get familiar with changes as they are introduced. Additional UI customization improvements are planned as the next stage of this work.
Don’t forget to send us your feedback. Your input helps shape what comes next.

New AI Session Added to Workamajig Bootcamps
If you've been considering attending a Workamajig Bootcamp, there's now one more reason to join us.
🌟 This fall, we're introducing a brand-new session led by Ruth, our in-house AI expert: Using AI to Extend Your Project Management Features.
You'll learn practical ways to use AI, including Workamajig's MCP connector, to streamline everyday project management tasks, connect AI to your Workamajig data, and get even more value from the platform. The session is designed to give you ideas and workflows you can start using right away.
Bootcamps will be held at the Arizona Grand Resort & Spa in Phoenix:
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Project Management Bootcamp: September 14-15, 2026
Focuses on foundational workflows, day-to-day project lifecycles, and setting up your teams for consistent execution. -
Advanced Project Management Bootcamp: November 9-10, 2026
Explores advanced platform configurations, resource forecasting, and reporting strategies for agencies ready to go deeper.
Registration is $1,495 per attendee and includes all training sessions, course materials, meals, a networking reception, and one hour of post-event training. Register two or more attendees and save $100 per person.

Learn Directly From Agencies Like Yours:
Workamajig User Groups are a great way to connect with other agencies, exchange ideas, and see how your peers are getting the most out of Workamajig.
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Media User Group | Wednesday, August 12 | 12:30 PM
Looking to join a User Group?
Browse our current WUGs and comment JOIN NOW on any group you'd like to be added to. If you're new to WUGs, you'll be prompted to create a simple login before accessing the groups and registering for sessions.

Join our Upcoming Webinar
Join Rod and Daniel for an expert-level discussion focused on Workamajig reporting. This interactive session will explore how agencies use reporting features and the insights they rely on most, and provide an opportunity to share ideas and ask questions with other users.
If there's strong interest, we're hoping to grow this into a dedicated Reporting User Group, so we'd love to have you join the conversation.
Register below!
🎙️ August 18- Workamajig Reporting

Customer Spotlight
New Customer Video Case Study: Workamajig x Verdin
We’re excited to share a new customer video case study featuring Verdin.
Before Workamajig, Verdin tracked time in Excel, managed accounting in QuickBooks, and relied on separate systems for important pieces of agency operations. As the agency grew, the team needed a more connected way to manage work, financials, communication, estimating, and reporting.
Today, Workamajig serves as Verdin’s central operating system, helping the team bring project management, billing, time tracking, and financial visibility into one place. The result is clearer information, stronger capacity, and a better foundation for serving clients.
Customer stories like this are valuable because they show how agencies are using Workamajig in real-world environments to improve visibility, reduce disconnected processes, and support more confident decision-making.
Catch Up on Our Latest Webinar Recordings
Missed one of our recent webinars? Both recordings are now available to watch on demand.
Workamajig Feature Roundup:
Learn about the latest UI updates, including the new side navigation and persistent timer widget, plus enhancements to the automation engine, retainer billing, and a preview of Workamajig's AI MCP integration with tools like Claude and ChatGPT.%201.png?width=500&height=281&name=Feature%20Round-Up%20(2)%201.png)
CRM: Tracking New and Existing Customers in Workamajig
David walks through practical CRM workflows for tracking new-business leads and managing opportunities with existing clients—all within Workamajig. Watch the recording here.
🎙️ Worth a Listen
If you're looking to stay current on where agencies, marketing teams, AI, and martech are heading, here are a few recent podcast episodes and shows worth adding to your list.
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The Agency Growth Podcast: This podcast offers practical conversations for agency leaders focused on growth, operations, positioning, and building stronger agency businesses.
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Martech Podcasts: The Scope of AI Disruption: This episode looks at how AI is reshaping marketing technology, customer interactions, and the way organizations design and operationalize their processes.
Helping Your Agency Move Forward
As agencies continue adapting to new expectations around AI, clearer interfaces, stronger CRM workflows, and operational efficiency, we’re committed to helping your team keep learning and getting more value from Workamajig.
From Bootcamps and training recordings to customer stories and product updates, our goal is to support your team with practical resources you can put to work.
Is there something else you would like to see in the next newsletter? Feel free to contact me at estherc@workamajig.com.
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