Lead Generation Marketing Agency

Every business needs to generate leads to keep moving and growing. The only question is, who is going to generate the lead? 

If you have an in-house lead gen expert who works well for you, that’s great. Many agencies, however, prefer to outsource their lead gen to an agency, freeing up their employees to focus on billable work.

But with so many lead generation marketing agencies out there, how do you decide which one to use?

Workamajig blog to the rescue! I’m going to teach you how to read between the sales lines and determine who will give you your money’s worth and who you should give a wide berth to. 

First, let’s discuss:

Why use marketing agency lead generation?

1. They have the skills: A good lead generation agency knows the tricks of the trade and will be able to generate good leads faster and in greater quantity than you can on your own.
2. You don’t need to hustle: For many business owners, hunting down leads is a pain in the neck. If advertising and cold calling are not your idea of fun, outsourcing the work to a marketing lead generation agency can be a big relief.

5 things to look out for in a lead generation agency

1. Can they prove their ability to bring you quality leads?
   For all the promises they make on their website, do they have a proven track record for getting their clients quality leads? It’s important that the agency is focused on the quality of the leads rather than just quantity. They can provide you with a million leads, but if none of them are likely to convert, you’re wasting your money.
2. Do they make the time and effort to get to know your business well? 
   For a lead gen agency to get you places, it’s vital that they understand your target market exceptionally well. They need to understand your unique selling point and customer demographic to nail quality leads.
3. Do they track leads to profit?
   The bottom line is the only thing you really care about when it comes to lead generation. Your chosen agency should, therefore, be proficient at sending you reports that show you how their lead generation is translating into profit for you.
4. Are they transparent and good communicators?
   If an agency is cagey with data, run. There is no reason to hide what’s going on unless… there’s not much going on. A good agency will provide frequent reports and be willing to share any information about their processes and your data.
5. How do they charge you?
   A lead generation agency will bill you in one of two ways: per lead or a flat monthly rate. This is your call, and there is no right or wrong here. You may like the idea of paying per lead the agency acquires for you so you don’t run any risk. Bear in mind, however, that this could end up being more expensive in the long run. Also, be wary of the fact that an agency charging per lead is going to want to acquire leads at the lowest possible cost, which is likely to translate into low-quality leads. An agency that charges per month knows that you will only keep them on if they produce good results. Therefore, they will invest in your success and try to get you high-quality leads. Another reason people like paying per month is that there are no unforeseen expenses, and you can plan your monthly budget accurately.
6. Do they want you to sign a contract?
   Signing a contract for one or two months is fine, but if an agency asks you to sign for six months or longer, take that as a bad sign. A good agency will naturally keep its clients by producing good results and won’t feel the need to lock clients into a contract.
   

    

How can Workamajig help you convert leads into clients?

Whether you decide to use a lead generation agency or not, you’ll need an action plan for converting leads into clients, namely, excellent CRM software.

Workamajig has robust CRM software that has been designed specifically for creative teams.

With Workamajig’s CRM, you get to:

1. Easily move a contact through your entire sales workflow, from start to finish.
   
   
2. Get full pipeline visibility & see opportunities by stage, status & probability to close.
   
   
3. Set goals for the team & track performance against target revenue
   
   
4. Send estimates from your project templates or create one from scratch, including hours, labor, expenses, and more.

Get Workamajig CRM and watch how fast your leads turn into clients