55 Key Marketing Terms You Should Know

Marketing as an expertise is a wide umbrella, and it can become overwhelming to try and navigate all of its intricacies. However, there are specific terms and phrases that are widely valuable to know, extending beyond marketing to areas such as sales and business as a whole. These terms would give you a well-rounded understanding of the industry, as well as navigate a wide range of marketing tools and processes. Below are 55 of our hand-picked marketing terms that we think will best help you in building your marketing strategy.

1. A/B Testing

A/B Testing, sometimes referred to as split testing, is a performance measurement and optimization tool that compares two versions of an element to determine which is more effective under a given metric. Elements such as email subjects and bodies, landing pages, and graphics are the most common subjects of this test, as they directly inform how best to engage an audience. The test allows for data-driven optimization, especially when it comes to digital marketing, and is one of the simplest yet most effective tools in your marketing arsenal—its origins and benefits date back to the 1920s when Ronald Fisher outlined the test’s basic scientific and mathematical principles. Learn more about A/B testing here.

2. Affiliate Marketing

Affiliate marketing is an advertising model designed around third parties, the affiliates, who help drive traffic and engagement to your business. This is incentivized by compensating affiliates for their performance, often measured in sales or impressions. The basic principle of affiliate marketing revolves around the affiliate link, which is a unique tracking URL that helps a business track the impact of an affiliate’s marketing efforts. Touted as a growing market, affiliate marketing is a relatively low-cost effort, and you can expect to utilize this more with the rise of influencers, as affiliate marketing incentivizes using their online presence to promote your business.

3. Analytics

Analytics is the process of analyzing and extracting meaningful patterns and insights based on data or statistics. This involves using various tools and techniques to collect, process, and interpret data so businesses can make informed, data-driven decisions to aid performance. Different methods cover a wide range of uses, including the extraction of historical trends and the prediction of future patterns, and then combining these to create recommendations and plans for achieving new targets. Analytics is critical in reporting, especially for managing stakeholders.

4. B2B (Business-to-Business)

A B2B model, or business-to-business model, is when a business sells its products or services to another business. This is common in industries like manufacturing and services—Samsung famously runs a B2B model with Apple by supplying them with components used to build various products. Service industries also often expand into B2B models, such as housekeeping and sanitation, logistics, and security. This also applies to software as a service (SaaS), which often comes with enterprise plans to cater to businesses—look no further than Workamajig, which is your all-in-one agency management solution! Other productivity tools also commonly utilize B2B models, such as Microsoft, Slack, and Google.

5. B2C (Business-to-Consumer)

On the other hand, a business-to-consumer model (or B2C model) is when a business sells its products or services directly to the individual customer. Most consumer goods and services fall under this umbrella—think Uber, Walmart, Starbucks, or Apple (by way of iTunes.) This is one of the four primary e-commerce business models, alongside B2B (business-to-business), C2B (consumer-to-business), and C2C (consumer-to-consumer.) Learn more about the various types of e-commerce business models here.

6. BOFU (Bottom of the Funnel)

The “bottom of the funnel” is a sales term that describes the final stages of the so-called sales funnel, which are phases that a potential customer passes through before a sale is made. In this stage, customers are at their most interested in a specific product or service, evaluating final considerations to see if business is worth doing. The focus for marketing and sales in this stage is to clarify any remaining doubts about the value of a product or service to the individual customer, whether that’s delivering additional content, offering trial experiences, or directly responding to inquiries. The ideal outcome is the conversion of a lead into an actual customer.

7. Bounce Rate

Bounce rate describes the percentage of visitors who “bounce,” which means to leave the website without interacting with it beyond the landing page. This is computed by dividing the total number of single-page visits by the total number of visits to your site. This is an important metric because bounce rates imply that opportunities are being missed to convert leads into customers, which is often caused by a lack of clarity or effectiveness in the landing page’s design to truly sell a product or service. Learn more about bounce rates here.

8. Buyer Persona

A buyer persona is a detailed description of your target audience or customer. While fictional, personas are built on market research, including existing data on your customers—this would include demographic information, motivations, and behavior, among other details. This helps businesses build a deeper understanding of their audience and is used to anchor marketing, sales, communication, and product development strategies to satisfy a given persona’s needs and preferences. An effective buyer persona translates to campaigns that generate meaningful engagement and conversion, leading to higher overall customer satisfaction. Similar terms include customer, audience, or marketing personas.

9. CTA (Call-to-Action)

The call-to-action is a prompt encouraging your audience to perform desired actions. This is used in most, if not all, communication, whether that’s on your website, through emails, or through other digital marketing channels.

An effective call to action is clear and specific about what you expect a potential customer to do, usually in the form of an imperative. “Buy Now” is a common example of a CTA; a more modern take includes “Like and Subscribe,” popularized by creators on YouTube.

10. CAN-SPAM

The CAN-SPAM Act, short for Controlling the Assault of Non-Solicited Pornography and Marketing, is a United States law enacted in 2003 outlining rules around email-based marketing. This law protects consumers by giving them the right to opt out of promotional communication, as well as outlining compliance rules for merchants when sending such. This includes:

1. Showing clear, identifiable sender information,
2. Having clear and accurate email subjects,
3. Full disclosure on the ad-based nature of an email,
4. Location information on the business being represented, and
5. Clear instructions and options to opt out of future marketing communication

The law extends even to customers who actively do business with your company, which is especially important with the rise of subscription-based services. Despite having active subscriptions, they have as much right to opt out of further marketing. For more information on this law, check out the Federal Trade Commission’s guide on the topic.

11. CASL (Canadian Anti-Spam Legislation)

The CASL, short for the Canadian Anti-Spam Legislation, is a law that requires marketing communication to, from, and within Canada to have consent from recipients before being sent. This extends to emails and text messages, among other media. Its scope covers any electronic message that encourages the recipient to participate in commercial activity, such as promotions or sales (messages that simply link to a website or include business-related information, however, are exempt.) For a more in-depth look at this law, check out the Government of Canada’s documentation.

12. Churn Rate

Churn rate is a retention metric—it describes the percentage of customers over a given period who stop engaging with a business, whether that’s from ending a subscription or the discontinued purchase of a product or service. This is computed based on the number of customers lost in a given time frame, compared to the total number of customers at the start of that same period. This metric is a permanent fixture in an effective business, as it highlights potential issues with your business, whether that’s low satisfaction, poor quality, or an external factor like increased competition.

13. CTR (Clickthrough Rate)

CTR, or clickthrough rate, is an engagement metric. This is a percentage computed based on the number of clicks against the number of impressions, which is how many times an ad or a link was displayed. This tells your business whether a specific ad or link is effective at generating the desired action from a user, and a higher CTR generally implies that your strategy is working, and correlates with a higher likelihood of conversion. Measuring and improving CTR is an important cost-efficiency tactic, as you would want to maximize the expense on things like ad space and other website content.

14. Closed-Loop Marketing

Closed-loop marketing is an approach to market analysis designed around a constant or endless feedback loop. In its most basic state, to “close the loop” involves the sales team reporting data and insights back to the marketing team, such as the performance of given leads, whether or not they’ve converted, and possibly which parts of the marketing campaign were most effective in generating desired results. This approach highlights the synergy between marketing and sales—marketing teams work to increase the demand for a company's products or services; the sales team then works to ensure this demand translates to actual business for the company. This is beneficial because it reduces guesswork for marketing teams when building strategies, and sales teams are better equipped to deliver satisfying customer experiences, leading to higher conversions.

15. Content

In marketing, content is king. Every medium in a marketing campaign counts as content and is used to increase demand for a given product, brand, or service. This includes blog posts, social media, audio, video, email, publications, and even user-generated material. Each of these resources aims to aid conversion by highlighting the value of a product or service, clarifying any doubts customers might have about them, and building a sufficient level of trust that would convince them to close the deal.

16. CMS (Content Management System)

A content management system is software (or a set of related programs) designed to allow users to manage digital content—this may include but is not limited to creating, organizing, and publishing content, to various platforms. The best management systems minimize the need for advanced technical skills, as they simplify and optimize the process of managing your digital content. One of the most prominent content management systems is WordPress, which is designed to allow users with little technical experience to build functional, high-quality websites for various uses.

17. Conversion Rate

One of the most important metrics is conversion rate, which translates to the percentage of customers who accomplish a specific action—this could be anything from interacting with a website element to fulfilling a purchase, depending on the objectives of a marketing campaign. Coupled with other metrics we’ve discussed above, conversion rates are a key performance indicator (KPI) for the effectiveness of a marketing strategy, as that means certain elements do well to encourage users to engage with your business, whether that’s looking for more information or completing a purchase. It then makes it important to increase your conversion rate across the board by capitalizing on high conversion rates while improving on low-performing areas of your marketing campaign.

18. Crowdsourcing

Crowdsourcing is the practice of engaging a large group of people to accomplish a certain task. This can range anywhere from soliciting ideas to utilizing various services, both paid and unpaid, and is applicable in many contexts, especially where a large volume of work is required. One of the simplest ways to crowdsource information, for example, is simply posing an inquiry in online communities—recommendations on quality brands, products, and services are, at its core, a product of crowdsourcing. Wikipedia is a prominent example: all of its content is curated by volunteers from all over the world, resulting in a free online encyclopedia. The practice, however, is not without risk; quality and consistency, especially when it comes to soliciting free input, can vary greatly depending on the motivations of both the business and the various potential contributors. This makes it important to properly plan crowdsourcing initiatives, as well as to refrain from depending on them.

19. CAC (Customer Acquisition Cost)

The CAC, or customer acquisition cost, refers to the average cost required to secure new customers. This helps inform the cost-benefit analysis of marketing campaigns, which is especially important in highly competitive markets and industries. The basic formula for CAC is the total cost of marketing and sales in a given period divided by the number of new customers in the same time frame. Factors affecting your CAC include the marketing strategy, competitors, as well as the effectiveness of your sales efforts. This metric is often used alongside customer profitability analysis to determine whether a marketing strategy is sustainable for long-term growth.

20. CRM (Customer Relationship Management)

Customer relationship management, or CRM, is a combination of strategy, process and tools that businesses use to manage customer interactions, in order to improve customer retention and drive sales. This includes compiling customer information, automating marketing and sales efforts, enabling customer support, as well as analyzing customer data and interactions. An effective CRM system allows businesses to build a comprehensive understanding of how their customers impact their business, which cycles back to informing how marketing and sales strategies can be adapted to better suit their needs and drive higher engagement. Workamajig, for example, offers various CRM and sales software coupled with project management features so you can run your marketing agency with an all-in-one solution.

21. Customer Segmentation

Customer segmentation is the process of sorting a customer base into different groups based on shared characteristics, such as demographics, behavior, and preferences. By observing patterns that exist within a customer base, companies can better tailor their marketing efforts to prioritize as well as optimize for meeting each segment’s unique needs. Customer segmentation ties in closely with the process of creating buyer personas, as well as computing for customer profitability.

22. Digital Marketing

Digital marketing refers to promotional activities that primarily use the Internet on top of electronic media. This serves as a direct counterpart to traditional marketing, which relies on offline channels like radio, TV, and print, and is an adaptation of marketing to the increased time people spend online. The most common digital marketing channels include every social media platform, website advertising, as well as email marketing. This is then coupled with techniques like analytics and search engine optimization to create effective and engaging experiences online. Learn more about digital marketing strategies you can use here.

23. Editorial Calendar

A marketing calendar is a team’s visual reference for planning marketing activities over a specific period of time, often for a given quarter or calendar year. This is an important resource for marketing teams to plan and coordinate content for campaigns, allowing them to achieve a consistent output as well as properly allocate resources over the course of a specific period. Other terms for editorial calendar include content calendar, marketing calendar, or schedule. The key components of an editorial include content titles, their target publish dates, content formats, and the marketing channels the team intends to publish them on. Check out our guide for creating and optimizing your marketing calendar here.

24. Engagement

Engagement is the fruit of effective marketing effort—this refers to meaningful interactions between your brand and your target customer. Meaningful interactions look different across the various channels and platforms, but the common thread lies in generating appropriate levels of interest from your audience, whether that’s from social media views, clicks or subscriptions, email follow-through, or actual customer purchases. Increasing engagement requires creating compelling content strategies and using this to build trust and a community around your brand, creating room for more business.

25. Evergreen

In marketing terms, evergreen refers to content that remains relevant or valuable to an audience for a long time. Think classic or long-term—evergreen content distinguishes itself for timelessness, generating substantial demand despite changes in the market or industry. This can also extend to products; classic fashion pieces or essential tools and supplies belong in this category. Companies then pair evergreen content strategies with relevant or trendy content, so that they have both a fundamental value proposition alongside more dynamic offerings in a constantly evolving marketing landscape.

26. Friction

Friction refers to any impediment or obstacle to a customer’s smooth progression through the sales funnel. This can happen at any point in the process and directly affects customer satisfaction, which can spell the difference between a successful sale and a missed opportunity. Examples of friction can include poor UX, inconsistent messaging, or a lack of meaningful support options. Addressing these obstacles is important to maintain a good level of engagement and increase the potential for conversions with your target audience.

27. Go-to-market Strategy

A go-to-market strategy, or GTM, is a comprehensive outline of how a company plans to introduce, deliver, and support a product or service to the market. Its key components include, but are not limited to:

• Market analysis - an understanding of customers’ needs and competitive analysis
• Value proposition - selling points, unique features, and benefits
• Pricing
• Distribution plans - how a product or service is delivered to the customer
• Sales and marketing plans - how a product or service is promoted to increase demand
• Support plans - how a company intends to address inquiries and issues raised by the market

An effective GTM strategy utilizes every relevant department and resource in your company to successfully attract and sustain a loyal and passionate customer base.

28. Hashtag

Hashtags are words or phrases attached to the pound (#) symbol without spaces. This is a relatively new marketing concept, introduced and popularized in 2007 through X (formerly known as Twitter) as a way to categorize and organize tweets, eventually being used to highlight popular conversations happening on the platform. Its use would then be widely adopted by various other social media platforms for the same purposes, especially in marketing.

29. Inbound Marketing

Inbound marketing is an approach to marketing that focuses on generating interest and trust in a brand, product, or service through inherent value. Its definition lies in contrast to outbound marketing—instead of a push to reach a wide audience (interruption), inbound marketing looks to cater to an audience’s specific needs and interests, integrating the promotion of products and services into content that the audience is already looking for (permission.) This makes inbound marketing a great tool for non-intrusive marketing, as the promotion is integrated into content instead of being forced on an unwilling audience. Effective marketing strategies would then use both inbound and outbound marketing to capture both wide audiences as well as specific targets.

30. Infographic

An infographic is a visual summary of information or data designed to convey a message effectively, efficiently, and interestingly. Common elements of an infographic include images, charts, and text optimized to be as digestible as possible to a given audience. Infographics are widely used in many fields beyond marketing, including education and business, to convey complex information more effectively.

31. KPI (Key Performance Indicator)

A key performance indicator, or KPI, is a metric for evaluating performance or success. This could refer to all manner of subjects: individuals, teams, organizations, processes, or, in our case, marketing campaigns. KPIs illustrate how closely specified goals are being achieved, which then informs how organizations can adapt their strategy to improve overall performance. An important requirement for KPIs is that they are measurable, so objective insight can be derived from the results.

32. Keyword

Keywords are words or phrases related to a given product or service that are mainly used to help increase visibility online. This is used primarily in search engine optimization (SEO), where keywords are used to help websites rank higher on search engines. In its ideal state, keywords help your website become the first search result when they are plugged into a search engine. Companies use various tools to help identify high-performing keywords based on factors like search volume, so they can be applied to their own websites to rank higher among competitors.

33. Landing Page

A landing page is a standalone web page designed exclusively for a marketing campaign. In practice, this web page is where customers “land” when they click on an advertising link, whether that’s on social media or email, among other channels. The landing page is then designed with a specific call to action (CTA), such as signing up or activating a free trial. Landing pages serve as an efficient way to usher users into your sales funnel, in contrast to a traditional website where they can be overwhelmed by a wide range of information and links. Landing pages do the reverse by reducing the number of potential interactions to bring focus to the desired outcome.

34. Lead

Leads equate to potential business—these are customers who have taken the first step in the sales journey and have opened themselves up to further communication or marketing from the company. A customer becomes a lead typically when they’ve completed the first conversion, which usually involves providing their contact information, whether that’s from signing up or from opening an inquiry with your business.

35. LTV (Lifetime Value)

Customer Lifetime Value (known as CLV, CLTV, or just LTV) is a projection of the total potential value a customer generates for your business in the lifespan of your relationship. This is typically computed using the following:

• Revenue or Average Purchase Value - where revenue can be the total amount you’ve collected from a customer while average purchase value is the average cost of one transaction.
• Purchase Frequency - used in tandem with average purchase value for computing profitability within a specific time period.
• Lifespan - the total time spent being in business with the client. This can be based on the specific client’s presence, or an industry benchmark.
  
  

36. Market Analysis

Market analysis is the process of building a comprehensive understanding of a market within a given industry. This takes into account the various factors that influence a market’s demand for specific products or services—some of the primary indicators for this include the market’s size and growth potential, competitive analysis, as well as your own company’s positioning in the market, if any. This is then used to make informed decisions when coming up with marketing and sales strategies and is regularly conducted to adapt to changes within the market and remain competitive in that landscape.

37. Marketing Channel

Marketing channels, sometimes referred to as distribution channels, refer to both the physical and digital modes through which products or services can be delivered to the customer. In distribution, this is mainly categorized by manufacturers, retailers, and consumers. In advertising, this would then refer to the different platforms used to promote and/or sell a product or service—this includes print, email, websites and social media, among others. Marketing channels are the building blocks for an effective integrated marketing strategy.

38. Microsite

A microsite is a specialized website created for a marketing campaign. This is often separate from a company’s main website, so focus is brought to the product or service being promoted. Compared to a landing page, a microsite still offers room for exploration—this could be in the form of interactive content, informative sub-pages as well as other media to help drum up interest in the given product or service. Its most common applications include new product launches, as well as large events, where a microsite might observe messaging and themes distinct to the subject and/or the larger company behind it.

39. Middle of the Funnel

The middle of the funnel, or MOFU, is the second stage of the customer journey. Customers in this stage of the sales funnel are those with the most past familiarity and are actively considering the value of a product or service and how it aligns with their needs, preferences, or interests while potentially weighing your offering against other options. This is where content comes into play to further build trust with your lead so you come out on top as the best value option for their business.

40. Mobile Optimization

Mobile optimization refers to the practice of adapting content to take advantage of the unique features of mobile devices. A distinct feature of this is the form factor, primarily the smaller screen size compared to a computer or TV screen, resulting in less space to convey information at first glance. Nowadays, touch-based navigation is also the new norm, creating room for other unique interactions. The most common ways to optimize for mobile include responsive layouts, readability, touch-friendliness, and mobile-centric analytics.

41. Native Advertising

Native advertising refers to creating promotional material that matches the media format being published. The goal is to create a non-intrusive experience for the consumer or to emulate the feeling of naturally viewing content. It’s important to note that full disclosure that the content is advertising is still required, in part to comply with advertising laws depending on location. This is usually seen in sponsored articles and videos, and promoted listings are often marked as such in exchange for ranking higher in search results. Learn more about the different types of digital advertising here.

42. News Feed

A news feed refers to the general functionality of an endless stream of content, updated and displayed according to a user’s preferences and/or behavior. This has become one of the most common features of most digital platforms in recent years, as popularized by Facebook. A distinct feature of the news feed is the ability to infinitely scroll through content hosted on the platform, in one or multiple formats. Facebook, for example, provides a feed that supports text, images, and video. YouTube, on the other hand, is dedicated to long and short-form videos.

43. PPC (Pay-Per-Click)

Pay-per-click, or PPC, is an approach to online advertising characterized by paying a fee whenever an ad is clicked. This is most commonly seen in search engine advertising, where companies bid on certain keywords for higher placement. That way, their ads become more accessible to users who search for that keyword. This is coupled with the click-through rate to determine performance and associated costs.

44. Responsive Design

Responsive design is the practice of ensuring a website or an application’s layout automatically adjusts to different devices, primarily based on their screen size. This has become a critical design component with the growth in smartphone usage and innovation as new form factors, screen sizes, and performance upgrades continue to appear. Examples of responsive design include dynamic photo grid sizing, automatic image scaling, mobile-specific layouts, as well as dynamic graphics settings. Its importance lies in achieving a consistent quality across a wide range of devices so that a user’s choice of device is not an impediment to the overall experience.

45. ROI (Return on Investment)

Return on investment is a finance metric used to measure how profitable an investment is relative to its total cost. This is typically displayed as a percentage and is computed by taking net gains and dividing it by the total cost. A positive, higher ROI indicates that an initiative was profitable, and the reverse applies when ROI points to a negative value, indicating loss. Most, if not all, businesses refer to ROI as a way to gauge efficiency and sustainability, as well as to optimize resource allocations.

46. SEO (Search Engine Optimization)

Search engine optimization, or SEO, is the process of improving visibility on search engines and is primarily used for websites so that they get served on the first page of engines like Google, Bing, and other services. The goal of SEO is to optimize a website and its contents so that certain, high-performing keywords make it more likely to be recommended by a search engine, which increases potential reach and, more importantly, potential conversions. Various tools are used to determine the way search engine algorithms work, so companies can tailor their websites to be picked up by the algorithm as a valuable resource, which then allows it to rank higher in search results.

47. SMB (Small-to-Medium Business)

While SMB can refer to one of many things, the most common usage in marketing refers to small-to-medium businesses. Categorizing businesses as small or medium often boils down to their employee count, revenue, and total assets. SMBs play a huge role in the market, as they provide a wide range of opportunities for innovation and employment, which help to drive overall economic growth.

48. Social Media

Social media is an umbrella term used to categorize online platforms designed mainly around communication and other community-based interactions. Its origins are widely considered to either be Bolt or Six Degrees, which were platforms designed for email, forums, and instant messaging. More recently, social media gained popularity as a way to connect with family and friends with services like Facebook and has since evolved to include other features such as e-commerce, crowdsourced reviews and a way to organize interest groups. Because of its widespread use, most social media is now considered prime space for marketing campaigns, as they can naturally integrate with the general experience of scrolling through one’s news feed.

49. Social Proof

In a marketing context, social proof refers to any evidence that supports a product or service as being of real value to a real-world audience. This extends to both a general consumer base and professional or critical sources. Social proof is most commonly seen in the form of user or critic reviews, certifications granted by institutions, or awards granted by recognized institutions in various industries. While the criteria can vary and are often subjective, social proof translates to additional credibility that self-promotion is unlikely to provide.

50. SaaS (Software-as-a-Service)

Software-as-a-service is one of three categories in the realm of cloud computing that describes the use of applications over the Internet without the need for downloads. Other terms for SaaS include on-demand, web-hosted, or web-based software. The opposite, more traditional approach to applications is called “on-premise,” where applications are installed locally on a computing device. Many productivity applications have a SaaS offering alongside a local application, such as Slack, Zoom and Adobe. Workamajig itself is a cloud-based solution for your marketing and project management needs!

51. Top of the Funnel (TOFU)

The top of the funnel (TOFU) marks the initial stage of the sales funnel or user journey and is characterized by a customer-first becoming aware of a brand, product, or service. The key terms here are familiarity and visibility—potential customers are made aware that something exists but don’t yet have the information they need to decide whether the product or service provides the right value for them. Marketing efforts related to the TOFU are centered around achieving a wide reach and creating awareness.

52. URL (Uniform Resource Locator)

The URL, or Uniform Resource Locator, is a unique reference or address used to access content on the Internet. This is used both online (websites and pages) and offline (local documents, images, and more.) Learn more about the structure of URLs here.

53. UX (User Experience)

The user experience (or UX) mainly refers to two things:

• User experience as how a user interacts with a product or service, and
• User experience as a field of design that encompasses all aspects affecting said user’s experience.

The main goal of UX design is to allow users an efficient, enjoyable, and meaningful experience when engaging with a product or service, which then translates to a higher potential for conversions or sales. This means addressing factors such as usability, accessibility, and aesthetics so that the experience can reach a wide, valuable range of users in a meaningful way.

54. UI (User Interface)

A user interface refers to all elements that allow a user to interact with a machine. Effective UI design aims to ensure that these interfaces make it as seamless as possible for a user to achieve their desired results and is coupled with UX design to create a holistic experience. Where UX focuses on flow, UI is focused on creating clear, appealing visual elements to enable such flow to be achieved.

55. WOM (Word-of-Mouth)

Word-of-mouth in marketing refers to an increase in brand awareness through organic conversations based on user’s experiences with a product or service. This is an especially powerful tool because positive word-of-mouth is a high indicator of trust, especially relative to explicit, paid marketing efforts. Most, if not all, businesses strive to achieve positive word-of-mouth by creating excellent experiences for their customers, who would then be more encouraged to say positive things about the brand when in conversation with others.

Turn Vocabulary to Value with Workamajig

Now that you have an understanding of some of the essential concepts around marketing, it’s time to apply this in creating an effective marketing campaign.

With Workamajig, the premier agency management software, you have an all-in-one solution for planning, organizing, and delegating these efforts and easily transitioning between the phases of every project. Easily adjust your schedule or modify task requirements and assignees to ensure efficiency, and use native reporting tools to measure your progress and identify and address roadblocks along the way.