The Agency Upgrade is a monthly newsletter
focused on upgrading the '4 Ps' of agency life
PROCESS
PEOPLE
PROJECTS
PROFITS
October ’25

The Importance of Using Agency Data Wisely
By Esther Cohen, Director of Marketing
This month’s newsletter is all about data; not just collecting it, but using it wisely.
Accurate, timely data entry is the backbone of every agency decision, yet it’s often the easiest step to overlook. When your team understands why clean data matters — from forecasting profits to improving client trust — everyone becomes part of your growth engine.
Now’s the perfect time to educate your team on building better habits for data entry, accuracy, and visibility across Workamajig.
As always, we’d love to hear what you want to see in future newsletters. Reach out any time at estherc@workamajig.com.
Sign up for November’s Support Webinar
Exploring the New Project Dashboard:
November 4th. Join Rod for a live support webinar as he takes an in-depth look at the new Project Dashboard.
Learn how to set it up, customize it for your workflow, and make the most of its powerful new features.
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How Bachman Unified Their Agency with Workamajig
When Bachman Brand Development realized scattered tools were slowing them down, they turned to Workamajig to bring everything under one roof. The result? 8–10 hours saved each week, smoother workflows, and complete visibility across the agency.
Watch how Bachman transformed chaos into clarity with Workamajig, and why they call Workamajig “the program built exactly for agencies like ours.”
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Webinar Recording:
Beyond the Billable Hour: Smarter Pricing for Agencies with Laurie Mikes, Second Wind
Running a small agency means balancing creativity with business realities — but traditional pricing models often limit profitability. In this on-demand webinar, Laurie Mikes of Second Wind shares how to move beyond billable hours, price based on value, and use time tracking to spot profit leaks before they happen.
Watch now to learn practical pricing strategies you can apply right away.

Coloring Book Highlights
This summer, we asked you to turn agency life into art… and you delivered! From hilarious office doodles to inside-joke illustrations only creatives could dream up, your entries brought vibrant energy and storytelling brilliance to life.
Your creativity inspired us, and now we’re excited to share the results in our downloadable coloring book, The Wonderful World of Workamajig, featuring top submissions, agency life humor, and expressive scenes that show what it’s like to work in a creative business. Download it, share it, and (yes) color outside the lines.
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