The Workamajig Blog
Creative resource management is as important for finishing projects on time as budgets and deadlines. You must have the right people, at the right time, to do the right work. Otherwise, even your best-laid plans will go awry. But managing your resources can be difficult, particularly when you need them for multiple projects with conflicting deadlines. If everything is urgent, you can easily overschedule team members.
Managing a content marketing agency is a multifaceted responsibility. Agency management requires you to simultaneously manage money, people, and projects. If you devote too much of your time or resources to any one of these areas, you risk depriving the others, thereby possibly compromising the productivity and profitability of your content marketing agency.
Secrets aren’t meant to be shared.
But we’re going to share some anyway so that you can have a more successful creative project. From how you structure your project to how you communicate with your team and complete your work, incremental improvements made in individual phases of a creative project can increase its overall success.
We talk a fair amount about having a dedicated project management software package to help you manage your team and workload effectively. But it’s not enough to have just any agency management software solution. You need to have a platform that allows you to have complete oversight and control of your projects. It does no good to have project management software that is more of a burden than a blessing when it comes to using it.
So, you know integrated project management.
You know that integrated project management helps you complete work efficiently and profitably by ensuring that project elements are coordinated. You know that resources and stakeholders are connected and projects are completed according to processes. But do you really know what integrated project management means for your projects and your agency in terms of its ability to increase efficiency and improve profitability?
Staying focused during the hectic holiday season may seem daunting. Between office parties and family get-togethers, it seems as if there’s always something to be done. And that doesn’t include traveling and the financial burdens that always seem to be associated with this time of year.
Project management in advertising is like traffic control at an airport. You must manage what’s coming in as well as what’s going out, and much can be happening with both at the same time.
From preparing creative briefs for review to processing requests for revisions to drafts and formulating budgets to forecasting resource demand, you must know what is going on anywhere at any time during your project.
It can seem like a battle to balance your duties as a project manager with still having some semblance of a social life. Thankfully, there are a few key ways that having proper project management can help ease the burden a bit. If you can avoid putting any free time toward your work, you can start making inroads to achieving that work/life balance. Here are a few areas to concentrate on:
Feeling creatively drained? A bit uninspired? There’s a TED Talk for that!
TED (short for Technology, Entertainment, Design) was founded in 1984 as a one-off event and became an annual conference in 1990. However, it wasn’t until 2006, when the group began streaming its talks for free, that the popularity of TED Talks exploded. With speakers ranging from Jane Goodall to Al Gore, TED Talks have expanded their focus to include talks on scientific, cultural, and academic topics.
Creative agency project management software can make your work easier—but only if it does what it should.
Software sometimes is limited in what it can do. It might allow you to create a budget, but it may not be capable of tracking timesheets, for example.