The Workamajig Blog
Escape rooms are a trend popping up across the United States. The premise is simple (though the storylines vary): You enter a room with a group of strangers (or family members if you’re feeling particularly masochistic) and try to gather and solve clues that guide you how to get out of the room. Again, the premise is simple, but the execution is not. Such is the case with any creative project your team takes on.
No matter the size of your team, clients or projects, account management is one of the most important investments an agency can make. Sure, it’s up to accounting to keep your finances in check; it’s up to creative to keep the ideas flowing; and it’s up to sales and business development to drive new business. However, it’s the responsibility of account managers to ensure clients are kept happy and their goals are being met. In other words, account managers guarantee that business runs smoothly and your agency stays afloat.
As a project manager, you’ve seen a lot of different management styles. Traditional project management works great for some industries where a waterfall project style fits well. Creative projects, on the other hand, don’t always function the best with a traditional workflow. That’s where integrated project management can work wonders.
Managing creatives is like managing creativity.
You want to keep both flowing—in the right direction—and this takes time and energy.
Engaged resources are effective resources. You must challenge your team to do great work within the time and budget allowed. You can’t give resources too little to do, for they will grow bored, and their creativity may wane. But nor can you overschedule them, because they could burn out.
Inspiration isn’t spontaneous.
Yes, the great idea for a creative project is akin to the proverbial light bulb going off in your head. But the light doesn’t come on by itself. In fact, it may require the equivalent of you pushing your way through a crowded room to flick the switch.
Creative resource management is as important for finishing projects on time as budgets and deadlines. You must have the right people, at the right time, to do the right work. Otherwise, even your best-laid plans will go awry. But managing your resources can be difficult, particularly when you need them for multiple projects with conflicting deadlines. If everything is urgent, you can easily overschedule team members.
Managing a content marketing agency is a multifaceted responsibility. Agency management requires you to simultaneously manage money, people, and projects. If you devote too much of your time or resources to any one of these areas, you risk depriving the others, thereby possibly compromising the productivity and profitability of your content marketing agency.
Secrets aren’t meant to be shared.
But we’re going to share some anyway so that you can have a more successful creative project. From how you structure your project to how you communicate with your team and complete your work, incremental improvements made in individual phases of a creative project can increase its overall success.
We talk a fair amount about having a dedicated project management software package to help you manage your team and workload effectively. But it’s not enough to have just any agency management software solution. You need to have a platform that allows you to have complete oversight and control of your projects. It does no good to have project management software that is more of a burden than a blessing when it comes to using it.
So, you know integrated project management.
You know that integrated project management helps you complete work efficiently and profitably by ensuring that project elements are coordinated. You know that resources and stakeholders are connected and projects are completed according to processes. But do you really know what integrated project management means for your projects and your agency in terms of its ability to increase efficiency and improve profitability?