The Workamajig Blog

Penny Kooy

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Test Your Agency Project Management IQ With These 3 Questions

Project management has many paths to success. The old adage “there are many roads to Rome” can be applied to agency project management. However, there are a few common areas where a wrong decision can create a lot more work in the long run. Using some simple guidelines, you can keep your project on the correct path and “heading to Rome” without any setbacks. How well do you follow best practices for agency project management? 

February 8, 2017       |       By Penny Kooy       |        Project Management

3 Simple Tips to Attract the Best Agency Talent

As a fellow creative, you know that, collectively, we can be a finicky bunch. While we admittedly get a bad rap when it comes to work habits, it can be difficult to find an entire group of creative individuals who work well together—both effectively and efficiently.

February 6, 2017       |       By Penny Kooy       |        Agency Management

The 5 Best Project Management Strategies for Creative Professionals

Creative professionals want to create, and creativity is most effective when it is focused.

Unfortunately, one of these often negates the other at creative agencies, where the pressure to produce can nullify the benefits that an overwhelmed professional could otherwise provide for a project.

January 11, 2017       |       By Penny Kooy       |        Project Management

The Best Way to Track Your Project Budget

Picture your project budget as a sandcastle. You shape it to be creatively pleasing as well as efficiently built.

Your project should please your client, but it should also be profitable for both your client and for your agency. Achieving these objectives, which can sometimes seem contradictory, requires you to create a project budget that can withstand the shifting pressures of the creative process, like unanticipated delays or resource shortages.

January 10, 2017       |       By Penny Kooy       |        Finance and Budgeting

How Do Successful Project Managers Communicate With Their Team?

What’s the secret to project communication? How can we successfully coordinate and direct our project teams to make sure that everything is done on time and we don’t compromise relationships in the process? There are many items to remember in this regard, but above all, it’s important to remember that your entire team is made up of people just like you, and they also want to have a life outside of work.

January 9, 2017       |       By Penny Kooy       |        Project Management

The Top 7 Agency Blogs You Should Be Reading

To be the best, you sometimes have to learn from the best. In the digital information age, tapping into the advertising world’s greatest minds only takes a couple clicks. We’re talking about company blogs, of course.

January 4, 2017       |       By Penny Kooy       |        Agency Management

A Year in Review: The Top 5 Marketing Trends of 2016

It’s no surprise that the marketing landscape is changing. However, these days, the rapid evolution can be hard to track. From improved tech and products to changing trends and consumer behavior, the life of a digital marketer is as exciting as it is unpredictable.

To help stay afloat, here are our top five marketing trends of 2016:

December 29, 2016       |       By Penny Kooy       |        Creative Management

Keeping Creative Teams Creative: 6 Ways to Prevent Employee Burnout

Energized creative teams work best because energy fuels creativity.

No energy. No creativity. It really is that simple.

But how do you keep creative teams energized? Other than keeping the office fridge full of energy drinks and providing an endless supply of coffee. Keeping creative teams creative requires you to balance workloads. You must keep creatives busy enough to be challenged while providing time for them to gear down and recharge as well. Here are six ways to prevent employee burnout:

December 12, 2016       |       By Penny Kooy       |        Creative Management

The 5 Worst Mistakes You Can Make When Planning Your Project Budget

The purpose of planning a project budget is to make certain that you’re prepared for all possible circumstances. Running out of money is not an option, any more than delivering an incomplete project is. If you do find yourself staring at a budget overrun, then most likely things started slipping well before you found out and could have been prevented.

December 7, 2016       |       By Penny Kooy       |        Finance and Budgeting

Keep Your Project Budget on Track: 5 Tools to Use

Establishing your project budget is a crucial step to successful project management. But a budget is only as good as your follow-through. A key component to following a budget is the proper use of tools. Some of these tools are pretty obvious, like revenue forecasting or reporting. But others might be a little more surprising.

November 21, 2016       |       By Penny Kooy       |        Finance and Budgeting
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