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Penny Kooy

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Is Project Management Different in an Ad Agency?

Is project management different in an advertising agency? The short answer is a resounding “no.” While traditional project management is generally associated with more technical industries—IT, engineering, architecture, and so forth—the basic tenets of good, old-fashioned project management extend themselves across industries.

March 27, 2017       |       By Penny Kooy       |        Project Management, Agency Management

Avoiding the Content Avalanche: Why You Need a Project Management System

Do you hear that low rumble that grows louder by the moment?

It is the sound of approaching doom. With too much content to create and too little time to do it well, deadlines could be blown, budgets busted, and clients angered.

But it’s not too late yet. If you act quickly, you can avoid being buried in the content avalanche. Just secure the funding, the resources, and the systems you need to keep your projects on time, within budget, and in line with clients’ expectations.

Here are six reasons why you need a project management system—and now.

March 22, 2017       |       By Penny Kooy       |        Project Management, Project Management Software

Test Your Agency Project Management IQ With These 3 Questions

Project management has many paths to success. The old adage “there are many roads to Rome” can be applied to agency project management. However, there are a few common areas where a wrong decision can create a lot more work in the long run. Using some simple guidelines, you can keep your project on the correct path and “heading to Rome” without any setbacks. How well do you follow best practices for agency project management? 

February 8, 2017       |       By Penny Kooy       |        Project Management

3 Simple Tips to Attract the Best Agency Talent

As a fellow creative, you know that, collectively, we can be a finicky bunch. While we admittedly get a bad rap when it comes to work habits, it can be difficult to find an entire group of creative individuals who work well together—both effectively and efficiently.

February 6, 2017       |       By Penny Kooy       |        Agency Management

The 5 Best Project Management Strategies for Creative Professionals

Creative professionals want to create, and creativity is most effective when it is focused.

Unfortunately, one of these often negates the other at creative agencies, where the pressure to produce can nullify the benefits that an overwhelmed professional could otherwise provide for a project.

January 11, 2017       |       By Penny Kooy       |        Project Management

The Best Way to Track Your Project Budget

Picture your project budget as a sandcastle. You shape it to be creatively pleasing as well as efficiently built.

Your project should please your client, but it should also be profitable for both your client and for your agency. Achieving these objectives, which can sometimes seem contradictory, requires you to create a project budget that can withstand the shifting pressures of the creative process, like unanticipated delays or resource shortages.

January 10, 2017       |       By Penny Kooy       |        Finance and Budgeting

How Do Successful Project Managers Communicate With Their Team?

What’s the secret to project communication? How can we successfully coordinate and direct our project teams to make sure that everything is done on time and we don’t compromise relationships in the process? There are many items to remember in this regard, but above all, it’s important to remember that your entire team is made up of people just like you, and they also want to have a life outside of work.

January 9, 2017       |       By Penny Kooy       |        Project Management

The Top 7 Agency Blogs You Should Be Reading

To be the best, you sometimes have to learn from the best. In the digital information age, tapping into the advertising world’s greatest minds only takes a couple clicks. We’re talking about company blogs, of course.

January 4, 2017       |       By Penny Kooy       |        Agency Management

A Year in Review: The Top 5 Marketing Trends of 2016

It’s no surprise that the marketing landscape is changing. However, these days, the rapid evolution can be hard to track. From improved tech and products to changing trends and consumer behavior, the life of a digital marketer is as exciting as it is unpredictable.

To help stay afloat, here are our top five marketing trends of 2016:

December 29, 2016       |       By Penny Kooy       |        Creative Management

Keeping Creative Teams Creative: 6 Ways to Prevent Employee Burnout

Energized creative teams work best because energy fuels creativity.

No energy. No creativity. It really is that simple.

But how do you keep creative teams energized? Other than keeping the office fridge full of energy drinks and providing an endless supply of coffee. Keeping creative teams creative requires you to balance workloads. You must keep creatives busy enough to be challenged while providing time for them to gear down and recharge as well. Here are six ways to prevent employee burnout:

December 12, 2016       |       By Penny Kooy       |        Creative Management
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