The Workamajig Blog
Creative professionals want to create, and creativity is most effective when it is focused.
Unfortunately, one of these often negates the other at creative agencies, where the pressure to produce can nullify the benefits that an overwhelmed professional could otherwise provide for a project.
Picture your project budget as a sandcastle. You shape it to be creatively pleasing as well as efficiently built.
Your project should please your client, but it should also be profitable for both your client and for your agency. Achieving these objectives, which can sometimes seem contradictory, requires you to create a project budget that can withstand the shifting pressures of the creative process, like unanticipated delays or resource shortages.
What’s the secret to project communication? How can we successfully coordinate and direct our project teams to make sure that everything is done on time and we don’t compromise relationships in the process? There are many items to remember in this regard, but above all, it’s important to remember that your entire team is made up of people just like you, and they also want to have a life outside of work.
To be the best, you sometimes have to learn from the best. In the digital information age, tapping into the advertising world’s greatest minds only takes a couple clicks. We’re talking about company blogs, of course.
It’s no surprise that the marketing landscape is changing. However, these days, the rapid evolution can be hard to track. From improved tech and products to changing trends and consumer behavior, the life of a digital marketer is as exciting as it is unpredictable.
To help stay afloat, here are our top five marketing trends of 2016:
Energized creative teams work best because energy fuels creativity.
No energy. No creativity. It really is that simple.
But how do you keep creative teams energized? Other than keeping the office fridge full of energy drinks and providing an endless supply of coffee. Keeping creative teams creative requires you to balance workloads. You must keep creatives busy enough to be challenged while providing time for them to gear down and recharge as well. Here are six ways to prevent employee burnout:
The purpose of planning a project budget is to make certain that you’re prepared for all possible circumstances. Running out of money is not an option, any more than delivering an incomplete project is. If you do find yourself staring at a budget overrun, then most likely things started slipping well before you found out and could have been prevented.
Establishing your project budget is a crucial step to successful project management. But a budget is only as good as your follow-through. A key component to following a budget is the proper use of tools. Some of these tools are pretty obvious, like revenue forecasting or reporting. But others might be a little more surprising.
Creatives clearly have required competencies. A copywriter must be able to write, while a graphic designer should know how to design.
But what about a marketing manager? That certain someone who is called on to do so much for so many.
In many areas of your company, more is seen as a good thing. When talking about your business, that’s usually the case. More efficiency, more traffic to the website, more sales: Those are all good things. There are a few spots where more doesn’t always directly correlate with the optimal output, though. Here are four metrics that you might be watching intently, as well as reasons to avoid defining your life by them.