The Workamajig Blog
It’s 2017: What Is Sales Enablement?
“Sales enablement” is one of those moving-target terms that, over the past two decades, has more often than not become the square-peg buzzword everyone wants to fit in their product’s round hole. What makes sales enablement tricky to define has a lot to do with the number and diversity of teams asked to align behind sales-enablement initiatives.
Growth is good. But contrary to what they say, you can have too much of a good thing. A growing creative agency does bring in more money. But it also spends more money. If you don’t manage your money well and you spend more than you make, then you could be forced to fire employees, reject work, or even close up shop.
As marketers, advertisers, and general creative types, you know that campaigns are carefully scrutinized. By the time you see an ad online, in print, or on television, you know that numerous people at an agency or marketing firm have studied and deconstructed it.
You can lavish the latest tools and technology upon them, but ultimately it is up to your people to complete your projects. Projects can fail if you don’t have enough people, the right people for the work, or the work for the right people.
Working remotely is a polarizing concept. Some like it; some dislike it. Those in the first camp tout flexibility and productivity as benefits of remote work. Those in the latter category, however, often think that employees get nothing done working on the road.
There are a few different organizational structures that different companies are using successfully. A big corporation may have a traditional structure, with predefined roles and sequential processing. The sheer scale of the company alone might preclude any changes to the project management (PM) strategy. On the other hand, a very small company doesn’t have to worry about corporate structure and can follow a completely agile PM approach.
Having an agency management system in place to help guide your creative firm is the first step toward long-term success. But what if your system is failing your firm as a whole? It could be leading you down the wrong path and taking you away from your goals, instead of toward them. Here are four ways that your agency management system could be failing your creative firm:
Project management often is not a matter of debate. You made the deadline, or you didn’t. The information was correct, or it wasn’t. Creative management differs. You still must hit deadlines, but the quality of the work can be subjective. You must also distinguish between the work and the team member(s) who produced it, critiquing the former while developing the latter. You may need to massage egos or protect feelings along the way.
Congratulations! You have taken the first step to a better project communication plan. You have acknowledged that you need one. What exactly ails you? Are you inundated with emails, making it hard to separate the important from the mundane? Or perhaps your client is complaining that you don’t seem to care about them.
Digital advertising project management. The term alone is an amalgamation of conventionally disparate skillsets and industries. If you work in project management today, you know that you are operating in an advertising landscape that is vastly different than it was two decades ago.
Some contemporary project managers come with design- or development-heavy background; but more often than not, they are jacks of all traits with fairly limited technical expertise.