How To Write a Project Proposal with Examples & Free Templates

March 21, 2023
10 minute read

What is a Project Proposal?

A project proposal is a document that outlines a proposed plan for a project to persuade prospective clients to avail themselves of your agency’s services.

A well-crafted project proposal should clearly and concisely communicate the project's benefits and value to the stakeholders. It should also demonstrate that the project team has thoroughly researched and planned the project, and is capable of executing it successfully. 

Writing a strong project proposal requires careful planning, research, and attention to detail. Let’s dive into project proposals and how you can create effective ones for your team.


Types Of Project Proposals

There are different types of project proposals based on who they’re being created for, and the type of work being proposed.

Internal Project Proposal

Internal project proposals are meant for internal stakeholders, such as employees, executives, or departments within a company. These proposals are aimed at seeking approval, budget allocation, or resources for a new project or initiative. 

Internal projects usually focus on improving internal operations or processes. To receive buy-in support from your executives, you will need to justify the benefits your company will enjoy if your project becomes successful. Having an internal project proposal approved can enable your team to make an impact on your organization and implement changes that would allow the company to reach its goals.

External Project Proposal

External project proposals are targeted toward external stakeholders, such as clients, partners, or investors. These proposals are intended to showcase the value proposition of a project and convince the external stakeholders to invest in it. They aim to support the goals of your prospective clients, whether it’s to increase sales, penetrate new target audiences, launch new products, or establish a competitive advantage.

Whether you are proposing an internal or external project, it is crucial to create a comprehensive and compelling proposal that clearly articulates the project goals, benefits, risks, and success metrics. By doing so, you can gain buy-in, support, and resources for your project and increase your chances of success. Remember, your proposal is your chance to showcase your expertise, creativity, and strategic thinking, so make sure it stands out and delivers value to your stakeholders.

Solicited Proposal

A solicited proposal is a formal document that is submitted in response to a request or invitation from a potential client or buyer. In other words, it is a proposal that is specifically requested by someone interested in your services or products. They can be formally or informally solicited, with the earlier usually given specific guidelines. 

These types of proposals are typically more targeted and focused than unsolicited proposals, as the potential client has already expressed interest in what you have to offer.

Solicited proposals can be an effective way to win new business, but they require careful planning and attention to detail. To create a successful solicited proposal, you need to understand the client's needs and priorities and tailor your proposal to address those requirements.

Unsolicited Proposal

Unsolicited proposals refer to proposals that are submitted by businesses or individuals to potential clients without any prior request or invitation. These proposals are typically sent in hopes of securing a contract or partnership with the recipient. 

Unsolicited proposals can be a bit tricky to navigate, as they require a delicate balance of assertiveness and tact to ensure that they are well-received. The key to creating a successful unsolicited proposal is to do your research and tailor your pitch to the specific needs and interests of the recipient. By demonstrating that you have a clear understanding of the recipient's business and challenges, you can increase the likelihood that they will take your proposal seriously and consider working with you. 

While unsolicited proposals can be a bit of a gamble, they can also be a great way to showcase your expertise, creativity, and value proposition to potential clients.

Continuation Proposal

Continuation proposals are business documents created to extend a current project or contract. Typically, continuation proposals are used when a project is nearing completion, and the client wants to continue working with the same team or company. These proposals outline the work that has been completed so far, as well as the remaining work that needs to be done. 

Additionally, continuation proposals will detail the timeline for the extension, the budget, and any changes that may be required to the original scope of work. By submitting a continuation proposal, businesses can demonstrate their value to their clients, while also securing future work and revenue.

Renewal Project Proposal

Renewal project proposals are sent to restart or continue a project that has been previously terminated. Termination could be due to a variety of reasons, such as the project being completed, contract expiration, or a lack of resources or support. 

Writing a renewal project proposal can be challenging, particularly if the circumstances surrounding the termination were unfavorable. It requires a careful examination of the project's objectives, benefits, and potential return on investment. Therefore, it is essential to showcase the value proposition of the project and how it aligns with the prospective client or organization's goals. By doing so, you can persuade them that investing in the renewal of the project is a viable option. 

Supplemental Project Proposal

Supplemental project proposals are additional proposals submitted during a project, to address unforeseen issues or changes in scope. These proposals may be required due to a variety of reasons, such as budget constraints, changes in project objectives, or the need for additional resources. 

Essentially, a supplemental proposal is a way to modify the original project plan to ensure that the project stays on track and meets its objectives. Supplemental proposals can be a valuable tool for project managers, as they allow for flexibility and adaptability in the face of unexpected challenges.


How To Write A Project Proposal

Writing a good project proposal is a crucial skill to increase your client base and build your business. It requires insight to understand your client’s needs, proper planning to ensure that you’re meeting deadlines, and communication skills to relay information most effectively.

Project proposal formats would vary depending on your client and their requirements, but here are their basic components and how you can go about them.

Write Your Problem Statement

Starting your project proposal with a clear and concise problem statement is essential to its success. The problem statement should clearly articulate the issue at hand, why it is important, and what the proposed solution aims to achieve. 

Talk about existing problems and missed opportunities. This statement will not only help you focus your project, but it will also help others understand the scope and purpose of your work. 

A well-written problem statement will demonstrate that you have a thorough understanding of the problem and that you have developed a thoughtful and effective solution.

Write Your Vision Statement, Goals, And Objectives

After writing the problem statement, the next step is to proceed with your vision statement, goals, and objectives. Your vision statement should describe the ideal outcome of your project and how it will benefit your target audience. Your goals and objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). They should outline the milestones you need to reach to achieve your vision. 

A well-crafted vision statement and goals and objectives will help you communicate your project's purpose and value to stakeholders. Ensure that your vision statement, goals, and objectives that align with your project's purpose and target audience.

State Project Benefits

Establishing the importance of your project based on your client’s values and priorities as an organization can help them understand why this project is worth their investment. 

When outlining the benefits of your project, focus on the positive impact it will have on their business –whether it is increased sales, improved efficiency, or better customer satisfaction. It is also important to highlight any potential risks or challenges and explain how you plan to mitigate them. 

By presenting the benefits and importance of the project, you can increase the chances of your client accepting your proposal and investing in your services.

Elaborate on Your Action Plan

In any project proposal, it is essential to provide a detailed plan of action that outlines your proposed methodology, deliverables, approach, and deadlines. This is especially important in digital marketing, where timelines and goals are critical components of success. 

The proposal should provide a clear picture of how the team plans to tackle the project, including milestones and deliverables that clients can expect and by when. Additionally, the project management methodology, whether it be Waterfall, Agile Scrum, or another approach, should be clearly defined and explained. 

By providing a comprehensive and well-structured game plan, clients can have confidence in the team's ability to deliver results on time and within budget.

Outline Required Resources

When it comes to creating a project proposal, outlining your resources is crucial. This includes identifying the financial, human, material, and structural resources that your project requires. 

Creating a project budget that outlines all the expenses and identifying the manpower needs to carry out the project would give the client a good idea of how much they need to prepare to provide you with what you need to succeed. Considering the material resources such as equipment, technology, and materials will also allow you to plan for their procurement in advance. Additionally, structural resources, such as office space or a dedicated workspace, need to be identified. 

Once you have a clear understanding of your resources, you can create a more effective project proposal and increase the chances of success.

Provide An Executive Summary

Congratulations on completing your project proposal! Now that you have spent countless hours researching, analyzing, and outlining your proposal, it is time to write your executive summary. 

An executive summary is a condensed version of your proposal that will help you communicate effectively with your audience. It includes the main points of your proposal and highlights the benefits and outcomes of your project. It also provides a clear understanding of the goals, objectives, timelines, and budget of your proposal. 

This summary is often the first thing your stakeholders and investors will read, so it needs to be concise and compelling.  It can make all the difference in closing deals and projects.

Project Proposal Example Templates

To give you a headstart on your project proposal, here are examples of project proposal templates you can look into:


Tips For Writing A Successful Project Proposal

Take Your Time (Within Reason)

When it comes to writing a successful project proposal, one of the most important tips to keep in mind is to avoid rushing it. It can be tempting to try and get the proposal done as quickly as possible, especially if you're feeling the pressure of a deadline. However, taking the time to carefully plan and draft your proposal can make all the difference. 

Rushing through the process can lead to mistakes, oversights, and a lack of attention to detail that can ultimately harm your chances of success. Instead, take a step back and give yourself the time and space you need to create a proposal that truly reflects your skills, expertise, and vision for the project at hand.

Dive Into Your Client’s Needs And Goals

It's crucial to take the time to get to know your client, their business, and what they hope to achieve when you write your project proposal. This means asking the right questions, actively listening to their answers, and doing your research to gain a deeper understanding of their industry and target audience. 

By taking this approach, you'll be able to craft a solution that speaks directly to your unique needs and goals and position your proposal as the ideal solution. Not only will this increase your chances of winning the project, but it will also set the stage for a successful and productive partnership moving forward.

Study External Factors

External factors that can affect your project can include anything from economic trends to political climate to technological advancements. By understanding these external factors and how they may impact your work, you can anticipate potential roadblocks or challenges and develop a more comprehensive proposal that addresses them. 

Additionally, by demonstrating a deep understanding of these external factors in your proposal, you can showcase your expertise and professionalism to potential clients or stakeholders. 

Ultimately, taking the time to study external factors can help you craft a more effective project proposal and increase your chances of success.

Follow Instructions

When clients provide instructions and guidelines for the proposal they want to receive, it’s crucial that you study them carefully and you follow them to a T. These guidelines might include specific formatting requirements, word count limits, or even specific content that must be included. 

By following these guidelines, you can demonstrate your attention to detail and show the recipient of your proposal that you are serious about the project. Additionally, following guidelines can help you avoid any miscommunication or misunderstandings that might cause your proposal to be rejected. 

Use Visuals As Necessary

When it comes to writing a successful project proposal, it is important to keep in mind that your audience may not have the same level of technical expertise as you. This is why incorporating visuals can be a game-changer. 

Visuals such as charts, graphs, diagrams, and tables can help to make complex information more digestible and easier to understand. This can be especially helpful when presenting data or statistics that may be overwhelming in written form. 

Not only do visuals help to break up the text, but they also add a level of professionalism and polish to your proposal. Just be sure to use visuals sparingly and only when they add value to your overall message. With the right balance of text and visuals, your project proposal will be well-received and stand out from the rest.


Common Mistakes In Writing Project Proposals

Using Complicated Language

One common mistake that many people make is using complicated language that can be difficult for readers to grasp. This can lead to confusion, misunderstandings, and ultimately, a failed proposal. 

To avoid this, it's important to use simple language that is easy to follow. Use short sentences and avoid using jargon or technical terms unless necessary. By doing so, you'll be able to effectively communicate your ideas and ensure that your proposal is well-received by its intended audience. So, keep it simple and clear to increase your chances of success!

Focusing On Your Agenda Instead Of Client Needs

While it's crucial to understand what you want to achieve from the project, it's equally important to consider the goals and expectations of your client. One of the most common mistakes that teams make while preparing project proposals is focusing too much on their agenda instead of considering the needs of their clients.

When you focus solely on your agenda, you risk losing sight of what your client needs, which can ultimately lead to the rejection of your proposal. Therefore, it's crucial to keep your prospect’s goals at the forefront and to ensure that your proposal addresses their requirements clearly and concisely. This will not only help you win the project but also strengthen your relationship with the client, leading to more opportunities in the future.

Cutting Corners On Research

When it comes to writing project proposals, there is often a temptation to cut corners on research. However, this is one of the most common mistakes that can ultimately lead to failure. 

Thorough research is essential to understanding the scope of the project, identifying potential risks, and developing a realistic timeline and budget. Without adequate research, you may overlook critical details or make unrealistic assumptions that can derail the project down the line. Taking the time to conduct thorough research can also help you identify potential roadblocks and develop strategies for overcoming them. So, resist the urge to rush through the research phase and invest the time and effort necessary to gather the information you need to create a winning project proposal.


It's easy to get carried away when pitching your ideas to potential clients, and it's natural to want to impress them with your capabilities. However, it's essential to be realistic about what you can deliver. 

Overpromising can lead to disappointment, missed deadlines, and damaged relationships. It's crucial to understand the scope of the project, the resources available, and your team's capacity before making any promises. Instead of overpromising, focus on highlighting your strengths, providing clear and concise information, and demonstrating how you can deliver value to the client. 

By setting realistic expectations, you can build trust with your clients and establish a solid foundation for a successful project.

Missing Deadlines

Writing a project proposal can be a daunting task, especially if you're not familiar with the process. One of the most common mistakes that people make is missing deadlines. 



Deadlines are a critical aspect of any project proposal, and they must be adhered to if you want to be taken seriously. Ignoring deadlines can lead to a loss of credibility, which can ultimately harm your chances of securing the project. 

Treat your project proposal creation like a project: outline your tasks, establish internal deadlines, assign work, and monitor progress. Using a project management tool like Workamajig can help you organize this information so you can stay on top of your work.


Wrapping Up

Project proposals are essential documents to secure work for your agency. Learning how to write a proposal for a project will help you communicate your team’s expertise and allow you to continuously provide value for your clients.

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