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“The definition of insanity is doing the same thing over and over again, but expecting different results.”
Vanessa Edwards is the founder of Creative Performance Inc., a management consultancy for the marketing services industry; a firm that specializes in helping principals achieve their often elusive Financial + Cultural goals.
As a former CFO of a high growth digital agency acquired in 2010, Vanessa has spent the last decade helping hundreds of agencies through complex organizational change, explosive growth and long-term value generation. Through CPI, Vanessa has helped over a hundred Workamajig® clients to better leverage their investment in the platform.
Vanessa is also a partner in AgencyStory® a software consultancy that has developed a patent pending business intelligence solution for the marketing services industry. Her work in this field was recently published in The Big Book of Dashboards.