8 Reasons to Use Digital Marketing Software

March 9, 2023
4 minute read

Using marketing software helps agencies in their most crucial tasks. Let's take a look at some of the key features that make Workamajig the best marketing agency software.


1. A single source of truth for your marketing agency

Imagine you are responsible for creating a social media campaign. You would need to create a plan, design graphics, write posts, and track results. Without project management software, you might have to keep track of all this information in separate documents or spreadsheets, which would be difficult and time-consuming.

A better project management practice would be to have a single source of truth. When everyone is working on different parts of a campaign or project, it can be difficult to keep track of what has been done and what still needs to be done. With project management software, all the information is in one place, so everyone is always up to date.

Workamajig does this by giving you one system to track every aspect of your agency's business. All your data is in one place, so you can see the big picture and make better decisions. This includes everything from client information and contact details to project milestones and task lists. You can also manage your agency's finances in one place, such as invoicing, time tracking, budgeting, and expenses. Having all this information in one platform makes it easier to see where your money is going and make sure you are staying within budget.



2. Business insight that makes the difference for creative teams

Project management software is essential for any business, but it is especially important for digital marketing agencies. Marketing projects are constantly changing and evolving, so it is critical to have software that can keep up with the rapidly-changing industry.

Workamajig has business insight that makes a world of difference for digital marketing agencies. It provides a platform where agencies can manage their projects, tasks, and clients all in one place. This not only makes project management easier but also gives agencies a better understanding of how their business is performing. For example, agencies can track how much revenue they are generating from each client and see which services are most popular. This information is essential for making informed business decisions and improving productivity and the overall strategy of the business.

3. Seamlessly transition from opportunity to project

Digital marketing agencies need project management software that can seamlessly transition from opportunities to projects. For example, if a company is interested in doing a social media campaign for a client, the project management software should allow for the opportunity to be created and then assigned to specific team members who will work on the project. This way, everyone is aware of what needs to be done and when it needs to be done, and there is a central place where all of the relevant information regarding the project can be accessed. This will allow teams to not only build upon the existing opportunity at hand but also inform upsell strategies and improve long-term client relationships.


4. Actionable dashboards for every team member

In almost any industry, actionable dashboards are key, as each team member needs to be able to see what they need to do in order to keep the project on track. Workamajig features customizable dashboards, so everyone has the information they need right at their fingertips. For example, the social media team can see how many leads their efforts are generating, while the web design team can track how close they are to meet their deadline. This level of transparency keeps everyone in the loop and helps to ensure that projects are completed on time and on budget.


5. A faster way to build & manage projects

In order for marketing agencies to be successful, they need to be able to move quickly and efficiently. This means having fast ways to build and manage projects. Workamajig is the best marketing agency software because it offers a variety of ways to do just that.

For example, you can create projects in minutes by using built-in templates and then reuse those altered or customized templates for future projects. This saves a ton of time that would otherwise be spent creating one from scratch each time. You can also easily manage tasks and deadlines with the drag-and-drop interface. Plus, our reports and tools help you stay on top of your projects at all times.


6. Keep your team engaged, productive, & on track

In the digital age, it's more important than ever for marketing agencies to keep teams engaged, productive, and on track. Great project management software can help make this possible. Workamajig is one of the best project management software for marketing agencies because it keeps teams engaged and on track with its interactive Gantt charts and notifications. For example, if a team member falls behind on their tasks, Workamajig will automatically send them a notification so they can catch up. This helps ensure that teams are productive and managing their workload efficiently.


7. Empower your creatives

Project management software is essential for empowering creatives in digital marketing agencies. When tasks are organized and assigned in a clear and concise manner, creatives can focus on their creative work and produce the best possible results. Workamajig is the perfect project management software for this purpose because it allows users to create tasks, set deadlines, and track progress.

For example, if a creative team is working on a new website design, they can use Workamajig to create tasks for researching competitor websites, designing wireframes, creating mockups, and coding the website. With Workamajig, the team can easily track which tasks have been completed and which ones are still pending. This ensures that everyone is always aware of what needs to be done while letting creative teams focus on their client deliverables and not be bogged down by details and bothered by the nuances of project management.


8. Zero onboarding costs

Many project management solutions come with high onboarding costs, which can be prohibitive for small businesses. Workamajig is different. It has zero onboarding costs and training opportunities, which makes it the perfect solution for small agencies. Plus, its powerful features make it the best option for larger agencies as well. Workamajig allows you to track time and expenses, create visualized reports, and collaborate with team members. This makes it easy to manage complex projects and deliver great results for your clients.


Why Workamajig is the Best Marketing Software for Agency Project Management

Your marketing agency needs to choose the best project management software to succeed. Workamajig is the perfect marketing software for digital agency project management because it offers a variety of features that are essential for success. With Workamajig, you can create projects in minutes, keep your team engaged and productive, empower your creatives, and avoid expensive onboarding costs. Plus, our reports and tools help you stay on top of your projects at all times.

Whether you're a small agency or a large enterprise, Workamajig is the best marketing software for your needs. Learn more about our features by scheduling a demo today. We'll be happy to show you how Workamajig can help take your agency to the next level.


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