The Workamajig Blog
What makes a true marketing leader? Is it the ability to recruit and build reliable, resourceful teams? Is it the ability to strategize and deliver? Or is it the ability to grow business and drive revenue?
For some of us, nothing beats the thrill of agency life. Some days you can end up feeling like you’re on top of Mount Everest. Other days, you crawl to your couch with spirits as low as the Marianas Trench. Most creative teams are handling multiple clients with a variety of issues on a daily basis. So it’s easy to become caught up in keeping existing customers happy, sometimes at the cost of new business for your agency.
Spreadsheets are a great starting point for anything dealing with agency accounting. In fact, you’ll probably find a few similarities between spreadsheets that you’re using and an agency accounting software suite. However, there are a handful of benefits to using the software that you won’t be able to tap into with a spreadsheet program alone.
It’s that time of year: the time for best-of lists. As 2016 has come and gone, it’s time to remember the most creative, emotional, and hilarious ads of the year. From musings on faith to simple, slapstick comedy, here are five ads that had us hooked:
Maybe you’ve played this game before: A group of friends decide to see if they can effectively pass a phrase from one person to another without changing the original content. This game, telephone, is a great example of how easy it is for a simple message to transform from “Tim eats bananas every morning” to “Tim’s mother died eating a banana, and now he’s in mourning.”
This tendency to miscommunicate is why crafting an effective project communication plan should be a constant goal for creative agencies. What you’re saying might not be what your clients, teammates, or contractors are hearing.
Taxes are as much a part of business as selling projects and servicing clients. But unlike making sales and completing projects, accounting for and paying taxes is probably not at the forefront of your mind. You may even want to squeeze taxes from your thoughts altogether, merely deeming them something to be handled by someone else (i.e. your finance department). However, taxes can greatly impact profitability for projects and creative agencies. Thus, overlooking taxes is one of the most common budget mistakes that you’re probably making.
Agency management tools are supposed to make your day easier and more productive. Is that happening in your agency? If you can related to the seven signs below, it may be time for your agency to start exploring new agency management software options.
Your agency has multiple departments. And whether they admit it or not, they do interact with each other from time to time. From creative to accounting, no single department overshadows the other. While one creates the ideas, the other ensures your agency’s proverbial financial boat is still afloat.
Knowing what to say isn’t always as valuable as knowing when or how to say it.
Project management is fraught with opportunities for miscommunication. From setting expectations to clarifying schedules to delivering feedback, the omission or obfuscation of information can cost you time and money.
Marketing project management requires you to align your time, tasks and resources.
With so much to handle, mistakes do occur.
The occasional error may be regrettable but if you handle it properly you can keep your project on time and within budget while still pleasing your client. However, some mistakes can be disastrous, particularly if they happen often.