Project Collaboration Tools For Creatives

Esther Cohen
June 30, 2022
6 minute read


What is Project Collaboration?

Project collaboration is the coordination between team members or leaders to work together to get the project done. It’s vital at every stage of the project. 

During the initiation stage, alignment with your client’s goals is essential. Once your team starts planning, every key person needs to ensure that tasks, resources, and estimates are accurately accounted for. Collaboration facilitates smooth execution and monitoring, especially when issues arise. Even when projects are concluded, extracting learnings through post-mortems is most productive when everybody shares to contribute to the team’s collective growth.

As a project manager, you’ll need to consider many things to facilitate project collaboration:

What’s the best way to motivate my team?

What leadership style would be appropriate for this situation?

Which type of collaboration tool set is right for this project?

What challenges should I anticipate?


To maximize your team’s capabilities through fruitful working relationships, you’ll need the right processes, tools, and mindset.


Importance Of Project Collaboration

There are many reasons why project collaboration is important in project management. Let’s talk about the top benefits it can provide for your team.


Align All Moving Parts

Most projects involve teams with varied competencies. For example, organizing a product launch show will involve product experts, stage designers, artists, scriptwriters, performers, hosts, and many more. 

If you want your show to succeed, you’d want to promote collaboration between everyone involved so they can work hand-in-hand in delivering your client’s vision.


Operational Efficiency

When goals and priorities are clear, your team can function with less supervision. Project collaboration can promote operational efficiency because it allows each member to contribute independently. 

Equipped with the project’s key objectives, they’ll also be able to troubleshoot and make decisions on their own.


Conflict Resolution

Problems and issues are inevitable. When they happen, project teams need to collaborate and compromise as needed. 

A healthy culture of project collaboration makes each member prioritize the success of the project over his personal ego. Instead of blaming and escaping accountability, the focus is on problem-solving and taking initiative. 

This mindset allows teams to stay resilient when a crisis strikes.


Progress Monitoring And Foresight

Project collaboration can give project managers a good handle on what the team is going through. This level of transparency is beneficial for two things: progress monitoring and foresight.

Foresight is a vital quality in project managers. Anticipating issues and bottlenecks before they happen can prepare the team to address them when they come. It can even help the team dodge the hurdle completely by adjusting even before it could disrupt workflow. 


Improves Team Synergy

Synergy allows individual team members to produce things that are greater than the sum of their parts. 

When teams collaborate, each person’s talents are maximized. They get to bounce ideas off each other and develop them into innovative solutions. Perspectives from different experts are acknowledged and used to come up with creative solutions.

Brainstorming as a team can come with challenges such as groupthink and defaulting to consensus. But done right, it can result in eureka moments and comprehensive results. Project collaboration is necessary to create significant breakthroughs to help your client.


Increased Morale And Lower Turnover

Studies show that 92% of employee stress comes from bad team dynamics. And when employee happiness is compromised, it can also affect productivity and turnover.

Good collaboration among teams also affects their impression of how much their agency cares for their needs. 22% admitted that getting along with their colleagues also gives them the impression that they are cared for by the company.

When you ensure smooth project collaboration, you also make it possible for your team to create connections with and within the company to keep them motivated to work at their best.


How To Improve Team Collaboration


Team Building Activities

It can be a lot of pressure to work with new colleagues. Putting them in a casual and laid-back environment through team-building activities can help them relax and ease into each other’s company. 

Before teams can work together efficiently in a professional environment, team collaboration would be easier if they also had a good rapport with one another. Team building activities don’t have to be fancy. They can be as simple as a team lunch or an after-work hangout, or as elaborate as multi-day out-of-town trips and the like.

Putting members in an environment where they can relax and relate will give them the opportunity to work together in low-pressure environments. This can help prepare them for better project collaboration when you’re back in the office.


Team Communication

Team communication and collaboration aren’t as natural as you think. As a project manager, you can promote this habit by putting systems and processes in place to encourage people to collaborate.

An example is a daily stand-up where at the beginning of the day, team members would quickly go through what they finished and what they’re about to do so that everyone is informed of each one’s priority. Status meetings can also be useful. This will provide opportunities for you to see areas where teams can work together and support each other.

Systematizing collaboration can help turn it into a habit. Once it becomes second nature, you can start expecting better results from everyone.




Right Tools And Software

Whether your team is working on-site or online, information dissemination and communication aren’t guaranteed. Many teams that spend the majority of their time in the same office still end up working in silos.

Team collaboration software makes information accessible. It allows team members to be aware, not just of their own progress, but of the team’s as well. This facilitates efficient decision-making and alignment. And when conflicts arise, discussions are easier because team members are aware of the extent of the situation.

Now that hybrid and work-from-home are gaining popularity, the right tools and software for team collaboration are becoming more crucial to facilitate project collaboration.

In the next section, let’s discuss the key features that you need to look for when picking a project collaboration software.



Project Collaboration Software Features


Task Management

Projects are made up of tasks that team members need to accomplish on time to move progress forward.

There are cases where tasks relate to one another. First, as dependencies: tasks that can’t be started until another is completed. For example, your marketing creative can’t start making visuals for your social media posts without the posting calendar from your social media manager.



Second, even though there aren’t dependencies, tasks are connected to one another. For example, your community manager can use your social media posts to strike up conversations with your fans. While other discussion points can be used if the social media calendar isn’t available, complementing your social posts can be more beneficial in amplifying all your efforts. 

Your project collaboration tool of choice should allow team members to be aware of each other’s progress so they know if they need to follow up or realign schedules.


File Exchange

Files are crucial in projects. In them are information, blueprints, plans, and trackers. As a marketing agency, your campaigns will be composed of calendars, write-ups, articles, captions, and more. Without the files that hold them, progress is impossible.



A project collaboration tool with good file exchange functions will help your team relay information more effectively. In addition to your task description, attach files that your team members can use or refer to, ensuring that you’re all aligned on what has to be done.


Synchronous Or Asynchronous Messaging

Communication is at the center of project collaboration so your project collaboration tool should be able to accommodate synchronous and asynchronous comms. Asynchronous communication can be in the form of messages and forums. Synchronous can be instant messaging or calls via voice or video.

Synchronous communication is good for brainstorming and crisis management. It allows for free-flowing discussion effective when bouncing ideas off each other and solving problems. However, its in-the-moment quality makes it prone to irrelevant information and spur-of-the-moment statements.

Asynchronous communication is less prone to impulsive inputs. People have time to think about their responses and process the information. Another good thing about asynchronous communication is that it doesn’t interrupt individuals’ workflow. 


Team Calendars

Team calendars don’t have to give everyone access to every team member’s appointment list. However, this feature can be useful in keeping track of individual work shifts, especially for companies whose employees follow a flexible schedule. It also makes it easy for teams to set meetings with each other. 



It’s important to note that team calendar access isn’t a tool for micro-management. Instead, it’s meant to align everyone on the best schedules when setting collaborative engagements.


Information Dashboard

Project collaboration tools hold a lot of information. While an abundance of information is generally good, project managers need to keep the most important ones –such as important announcements, upcoming deadlines, team priorities, and reminders –visible.

Project dashboards summarize the most important information about your project in a digestible interface. Information visibility can help teams stay focused and aligned. As a project manager, it also removes the need for you to constantly repeat yourself.


Search Feature

Organizing and finding information is just as important as access and storage. Regardless of how many files you have, they’re useless if they can’t be retrieved when needed. This is where a search feature is handy.

Manually looking for information is a tedious waste of precious production time. Pick a project collaboration tool that allows you to do a quick search to get files and information when you need them.



Project collaboration is vital if you want your project to succeed. To facilitate this, take the time to ensure that your team builds rapport amongst themselves. Systematize communication to eventually turn it into a habit. Most importantly, use tools that will streamline communication and alignment throughout your project lifecycle.


If you’re a creative agency, use a tool like Workamajig: a specialized project collaboration tool for marketing and advertising teams. It’s equipped with features that will help ensure that your teams are working together and all your efforts are in sync. It’s the perfect solution to your project collaboration needs.


Related Posts

Run Better Projects Sign up for our free project management resources.

Get all our templates, tips, and fresh content so you can run effective, profitable, low-stress projects in your agency or team.