The Workamajig Blog

Esther Cohen

Esther Cohen is the Marketing Manager at Workamajig. She joined Workamajig's marketing team in 2014 and has been putting her Business and Computer Science degrees to work ever since. She's a NJ gal at heart with a big dose of NY perseverance, a go-getter attitude she picked up while growing up on Long Island. She currently lives in NJ and keeps busy raising two adorable little girls. And, like most credentialed marketing experts, you'll almost never find her without a good cup of coffee.

Recent Posts

5 Unconventional Creative Agency Marketing Strategies

How does a company that helps others market their brands market itself?

This is a question creative agencies grapple with. And it’s not an easy question to answer.

There is a perennial struggle between the business of being creative, and well, business. What might be good for your creative brand might not bring in business (and vice versa).

That said, there are solutions to market your creative agency, some conventional, some radical.

In this post, I’ll share some of these unconventional strategies and tactics to market your creative agency.

November 20, 2017       |       By Esther Cohen       |        Agency New Business

The Definitive Guide to Gantt Charts for Project Management

If you’ve been in the field of project management, you’ve likely come across this term: ‘Gantt chart’.

Gantt charts are one of the most widely used charting techniques in project management. You can use them to create project status reports, plan projects, and manage resources. They’re easy to create, visual, and flexible enough for projects of any size or complexity.

How exactly do Gantt charts work? Where can you use them? How do you create them?

I’ll answer some of these questions, and more in this in-depth guide to Gantt charts.

November 13, 2017       |       By Esther Cohen       |       

31 Project Management Books Every Manager Should Read

If you have to build a library for a project manager, what project management books would you choose?

The answer is harder than it appears.

Project management covers a vast range of skills and qualities. A good project manager is a leader, an effective communicator, an efficient manager and, most importantly, well-versed in project management methodologies and principles.

Your library of project management books should reflect this breadth of skills and expertise.

To help you out, I’ve compiled a definitive list of books on project management, leadership, communication, and time management below.

October 30, 2017       |       By Esther Cohen       |       

Program Management: Definition, Roles, Responsibilities & Resources

If you’ve been reading this blog, you’re likely familiar with project management and everything it involves.

Program management is something similar, yet very different.

In a nutshell, program management is the management of different but related projects. When you have multiple projects connected to each other, you group them together and manage them as a whole “program”.

In this article, I’ll give you a detailed rundown of the definition, processes, roles and responsibilities in program management.

I’ll also share a number of program management resources to give you a deeper understanding of this vital skill.

October 24, 2017       |       By Esther Cohen       |       

How to Create a Project Calendar

The project calendar brings much-needed method to your project management madness.

This single document shows you all your tasks, their deadlines and who they're assigned to. It gives everyone on your team 24/7 access to their project management timeline.

This, in turn, makes your entire project more transparent. If everyone knows what's to be done (and when), they're more likely to hold themselves accountable.

A project calendar can be as straightforward or as complex as you need it to be. For simple projects, you might even use something as simple as pen and paper.

For complex creative projects, however, you'll need something that can keep up with the project requirements.

On that note, let's learn more about project calendars and how to create them.

October 10, 2017       |       By Esther Cohen       |       

The Project Manager’s Guide to Running Better Meetings

Everyone has at least one memory of an unpleasantly long and unfruitful meeting.

In fact, unproductive meetings cost American businesses nearly $37B each year. Little wonder that executives consider two-thirds of meetings to be failures.

For project managers, however, holding meetings is a critical part of their job descriptions.

From kicking off a project to gathering status reports from team members, you’ll have to schedule, run and summarize meetings regularly.

How can you make the most of these meetings? What steps can you take to make your meetings more efficient and productive?

I’ll share some insight on how project managers can run better meetings in this article.

October 4, 2017       |       By Esther Cohen       |        Resource Management, Project Meeting

20 Creative Agency Experts Share Their Project Management Secrets

How do successful creative agencies manage their projects? What steps do they take to onboard clients? What are some best practices they use across all clients and projects?

September 29, 2017       |       By Esther Cohen       |       

What Makes a Great Creative Agency Team?

So you want to start or join a creative agency and be part of a creative team - congratulations!

September 28, 2017       |       By Esther Cohen       |        Project Management, project manager, Creative Team, creative agency

You're the Expert! Will You Share Some Tips?

Respond to these questions in the comments section below. 

September 26, 2017       |       By Esther Cohen       |        Project Management, time management

How to Choose Project Management Methodologies

Choosing project management methodologies (PMM) is one of the first decisions you’ll have to make as a project manager. What methodology you pick will have a profound and ongoing impact on how you and your team works.

Different project management methodologies have their own pros and cons for different project types. Some are geared for speed, some for comprehensiveness.

What methodology you choose will depend on your team, project-type, and project-scope.

In this article, I’ll give you a complete overview of different PMMs and how to choose them.

September 25, 2017       |       By Esther Cohen       |       
Three Tips to conduct the  perfect creative project  meeting  Download now

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