The Workamajig Blog
If you had to pinpoint the most essential part of your business, what do you think you’d pick?
Your talented employees? Your unique creative perspective? Your logo?
Or would you realize that all of those things don’t really amount to much without customers to witness them?
Revenue forecasting doesn’t just show you how much money you may make. It also indicates how much you may be able to spend.
In a creative agency, few problems can spoil your day like a blown budget. Exceeding your project’s budget erodes your client’s trust and your agency’s profitability. Like many kinds of trouble, budget problems are easier to create than to solve; you must keep your project within budget if you want to be successful.
Neither rain nor sleet nor hail may stop the mail.
Yet inclement weather, incalcitrant employees, uncooperative clients, or seemingly just about anything else trivial or significant can derail a creative project. In fact, given that factors as disparate as deadlines, budgets, resources, and expectations must coalesce to stay on track, projects that go exactly as planned are probably rarer than those that derail along the way.
Cooperation is when you have a group of people who are working together to accomplish a task. Collaboration takes cooperation and moves it a step further. With ad agency project management, collaboration is absolutely crucial. You need the involvement of everyone on a project in order to work together toward a common goal.
Starting your project off on the right foot is really the only way to guarantee success. Even if you have the best talent and resources, keeping things organized from the project kickoff means that you’ll be able to manage your team and project.
While diving straight into a project is tempting, planning pays off in the long run. To help, here’s the only project kickoff checklist you’ll ever need—laid out for you in 10 convenient steps.
What’s on your wish list for 2017? If you’re looking for ways to justify agency management software, it might be easier than you think. In fact, by using agency management software correctly, you’d be able to recoup the expense of the software, and then some, before the end of the year.
Still not convinced? Or perhaps your boss needs more encouragement than just “It’ll pay for itself!” Here are a few areas that you’ll be able to see distinct improvements in efficiency that will be a no-brainer for anyone who sees the bottom line as the only line.
From organizing an event to developing software, there are many different types of projects, and seemingly as many tools for managing their execution. Marketing project management tools have similar functionality to general PM software, like the ability to create to-do lists, but they are built specifically for creative work produced by agencies or in-house teams. As such, marketing project management tools are deployed throughout a creative project.
Here are seven marketing project management tools for every occasion.
Resource management is a very difficult area to master. Thankfully, resource management software can give you some help. There are many aspects to managing resources that are vastly improved with the addition of some simple management tools.
Here are four areas that are much simpler to manage with software than without.