The Workamajig Blog
You know you have enough work. Your team is busy. You keep getting new clients. Billings are robust. But are you doing the right work? And are you doing it right? Are you really measuring what matters? In agency management, you must look beyond obvious signs and metrics because they may be misleading.
There are many aspects of resource management that people who aren't in the nitty gritty can’t quite wrap their heads around. Looking at some analogies can make the ideas a little more accessible. Here are 5 you can use the next time your boss isn’t quite clear on all of the intricacies of resource management.
Creative roles are changing. As the marketing and advertising landscape evolves—and technology continues its incessant dominance—traditional agency roles are becoming blurred. These days, traditional roles are being coupled with digitally based responsibilities, such as development and strategy. As organizations grow larger and more complex, project managers and their teams run the risk of becoming shut off from one another and operating in silos.
If you had to pinpoint the most essential part of your business, what do you think you’d pick?
Your talented employees? Your unique creative perspective? Your logo?
Or would you realize that all of those things don’t really amount to much without customers to witness them?
Revenue forecasting doesn’t just show you how much money you may make. It also indicates how much you may be able to spend.
In a creative agency, few problems can spoil your day like a blown budget. Exceeding your project’s budget erodes your client’s trust and your agency’s profitability. Like many kinds of trouble, budget problems are easier to create than to solve; you must keep your project within budget if you want to be successful.
Neither rain nor sleet nor hail may stop the mail.
Yet inclement weather, incalcitrant employees, uncooperative clients, or seemingly just about anything else trivial or significant can derail a creative project. In fact, given that factors as disparate as deadlines, budgets, resources, and expectations must coalesce to stay on track, projects that go exactly as planned are probably rarer than those that derail along the way.
Cooperation is when you have a group of people who are working together to accomplish a task. Collaboration takes cooperation and moves it a step further. With ad agency project management, collaboration is absolutely crucial. You need the involvement of everyone on a project in order to work together toward a common goal.
Starting your project off on the right foot is really the only way to guarantee success. Even if you have the best talent and resources, keeping things organized from the project kickoff means that you’ll be able to manage your team and project.
While diving straight into a project is tempting, planning pays off in the long run. To help, here’s the only project kickoff checklist you’ll ever need—laid out for you in 10 convenient steps.