The Workamajig Blog

Rod Ripley

Rod has had years of experience in the video production and IT industries and has worked for companies such as Universal Studios & IBM. 5 years ago, he made his way to Workamajig's hallowed halls where he's worked since as an account manager to train and support clients.

Recent Posts

The KPIs Your Agency Should Be Tracking–But Isn't

You know you have enough work. Your team is busy. You keep getting new clients. Billings are robust. But are you doing the right work? And are you doing it right? Are you really measuring what matters? In agency management, you must look beyond obvious signs and metrics because they may be misleading.

April 13, 2017       |       By Rod Ripley       |        Resource Management, Agency Management

5 Analogies about Resource Management to Help Your Boss Understand What You Do

There are many aspects of resource management that people who aren't in the nitty gritty can’t quite wrap their heads around. Looking at some analogies can make the ideas a little more accessible. Here are 5 you can use the next time your boss isn’t quite clear on all of the intricacies of resource management.

April 11, 2017       |       By Rod Ripley       |        Resource Management, Agency Management

How to Recruit Creatives to Fill Cross-Functional Agency Roles

Creative roles are changing. As the marketing and advertising landscape evolves—and technology continues its incessant dominance—traditional agency roles are becoming blurred. These days, traditional roles are being coupled with digitally based responsibilities, such as development and strategy. As organizations grow larger and more complex, project managers and their teams run the risk of becoming shut off from one another and operating in silos.

April 6, 2017       |       By Rod Ripley       |        Agency Management, Creative Management

5 Reasons Why Creative Agencies Should Use a CRM

If you had to pinpoint the most essential part of your business, what do you think you’d pick?

Your talented employees? Your unique creative perspective? Your logo?

Or would you realize that all of those things don’t really amount to much without customers to witness them?

March 15, 2017       |       By Rod Ripley       |        Creative Management, Creative Team

5 Lessons Learned From Failed Creative Projects

All failure is not bad. As they say, failure can be a great teacher. However, it definitely takes a steadfast, selfless leader to take a catastrophic creative project and turn it around into a learning experience. 

March 13, 2017       |       By Rod Ripley       |        Project Management

How to Choose the Right Revenue-Forecasting Technique for Your Agency

Revenue forecasting doesn’t just show you how much money you may make. It also indicates how much you may be able to spend. 

March 10, 2017       |       By Rod Ripley       |        Finance and Budgeting

8 Simple Hacks to Prevent Project Budget Overrun

In a creative agency, few problems can spoil your day like a blown budget. Exceeding your project’s budget erodes your client’s trust and your agency’s profitability. Like many kinds of trouble, budget problems are easier to create than to solve; you must keep your project within budget if you want to be successful. 

February 22, 2017       |       By Rod Ripley       |        Finance and Budgeting

How to Get Derailed Projects Back on Track

Neither rain nor sleet nor hail may stop the mail.

Yet inclement weather, incalcitrant employees, uncooperative clients, or seemingly just about anything else trivial or significant can derail a creative project. In fact, given that factors as disparate as deadlines, budgets, resources, and expectations must coalesce to stay on track, projects that go exactly as planned are probably rarer than those that derail along the way. 

February 21, 2017       |       By Rod Ripley       |        Project Management

Conquering Collaboration: 4 Tips for Ad Agency Project Management

Cooperation is when you have a group of people who are working together to accomplish a task. Collaboration takes cooperation and moves it a step further. With ad agency project management, collaboration is absolutely crucial. You need the involvement of everyone on a project in order to work together toward a common goal.

January 13, 2017       |       By Rod Ripley       |        Project Management

The Only Project Kickoff Checklist You'll Ever Need

Starting your project off on the right foot is really the only way to guarantee success. Even if you have the best talent and resources, keeping things organized from the project kickoff means that you’ll be able to manage your team and project.

While diving straight into a project is tempting, planning pays off in the long run. To help, here’s the only project kickoff checklist you’ll ever need—laid out for you in 10 convenient steps.

December 22, 2016       |       By Rod Ripley       |       
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