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Resource planning and management is crucial for project management success. Master this skill with these resource management tips.
The first thing you’ll learn as a rookie project manager is this:
Managing projects means managing resources.
It doesn’t matter what kind of organization you work in - a factory, a construction firm, a marketing agency - your success will depend on people, i.e. your resources. Effectively managing them will help you get more done, at the right time, and under budget.
Mastering resource planning and management, thus, should be a top priority for any project manager or project-based organization.
In this guide, I’ll demystify resource planning. I’ll discuss the planning process, why it’s important, and how to excel at it. Use this section to quickly jump to the right section:
Your resources are the tactical arms that bring a project’s strategic aims to life. You might have the most perfectly planned project mapped out, but if you lack the people to create it, you’re not going anywhere.
As the Project Management Institute (PMI) notes, “talent deficiencies significantly hamper 40 percent of strategy implementation efforts.”
In other words, projects often fail not because of poor strategy but because of poor resource availability, planning, and management.
Before we do a deep dive into the resource planning process, let’s understand this crucial skill, especially in the context of project management.
Resource planning (or resource management) is essentially the process of making better use of your people.
Your agency just landed a new web design project. You immediately got to work, broke everything down into deliverables, and assigned tasks to your designers.
Everything is going smoothly until halfway through the project, one of your designers leaves for a hot new startup. Frantically, you search for a replacement, but everyone else at the agency is already occupied.
Disaster! The project gets delayed and the fate of the deliverable hangs in the balance.
Situations like these are all too common in any project-based organization (especially agencies). People get sick, take vacations, and leave for other agencies.
Sometimes, they get saddled with so much work that their morale drops, and creativity suffers. Other times they have so little work that the business doesn’t make any money off of them.
While resource management is important for every business, the creative industry depends on it more than most. Creatives need work that is creatively stimulating. They also want work that helps them learn.
Assigning tasks to creatives uniformly - like some factories - will just result in them dropping out. A long-term disaster for any agency.
The project manager’s resource planning brief varies greatly. In its narrowest scope, it involves assigning tasks and managing deadlines. At its widest, the project manager doubles up as a pseudo HR manager, finding projects that fit different creatives and making sure that everyone is happy.
This spread essentially describes resource planning and capacity planning.
Capacity planning is the process of mapping out what each resource is currently doing across the organization. You’re essentially estimating your capacity utilization. Doing this will help you figure out what kind of resources you need to hire, what projects to pursue, etc.
Creating a staff schedule can tell you who’s available, who’s busy over the next several weeks
Capacity planning is crucial for determining the overall direction of the company. If you know that your graphic designers are constantly 100% utilized, you know you need to hire more designers. It also tells you that your graphic design projects tend to be successful and you should pursue more of them.
Resource utilization, on the other hand, is the process of planning resources for a specific project or group of projects (i.e. a portfolio).
Keep in mind that the distinction between resource and capacity planning isn’t always clear, especially in small businesses. If you’re the only project manager in the business, you can expect to work with executives to plan capacity and decide the direction of the business’ growth.
At least in less mature project management organizations, you can expect to play the role of capacity manager and project manager - with a side of HR thrown in.
Thus, the scope of your responsibilities will depend entirely on the size and type of business you work in.
Your approach to resource planning is encapsulated in the resource management plan. This is usually at the project level, but it can also be at the portfolio or even the business level.
What you choose to include in the resource management plan will, again, depend on its scope. For the most part, however, you should include the following:
This is by no means exhaustive - you can add notes, use the RACI framework to indicate each resource’s current status, and create a resource log to document issues. But at the very least, your resource management plan should show availability, costs, and responsibilities for each resource.
All this obviously requires a lot of effort. Which brings up the question - why should you even bother with resource planning?
Resource planning deals with the most fundamental ingredient in a business’ success: people.
While this alone should be reason enough to invest in resource planning, there are four tangible reasons you should prioritize it:
Success, in project-based organizations, is a function of your ability to successfully utilize resources. A resource that's sitting idle is a resource that isn't earning you money.
One of the most important metrics you need to track, thus, is "utilization rate". This is a measure of the amount of time each resource spends on valuable work (which includes both project and internal administrative work).
To make more money from the same resources, you need to either:
For most businesses, the former is usually easier, especially since many resources waste time on non-billable work (such as generating reports). Shaving this time off with better software and automation can easily help you make more money overnight. It's also a much easier sell than getting clients to pay you more.
Better resource planning helps you achieve this goal. By mapping out resource availability and performance, you can make sure that no resource is underutilized.
If you were running a factory, you'd be stoked to have a situation where all your machines are running at 100% utilization rate.
But people aren't machines; give them so much work that they don't have any breathing room and you'll see morale drop and quality suffer.
Creative industries tend to suffer particularly from such overallocation issues. Creative work can be tough to estimate. You can allocate 5 hours for work that eventually takes 15 hours, leaving the creative to fill in the gaps.
Besides hitting morale, overallocation can also result in over-optimization. If everyone is working at 95-100% capacity, any "breakdown" - a resource quitting the company, going on vacation, falling sick, etc. - can cause the entire project to collapse.
Resource planning can help prevent overallocation by constantly tracking availability and utilization rate. You can set a benchmark - say, 80% utilization - beyond which you can either hire more resources or offload work to outside contractors.
What kind of resources should you hire?
There are four ways to answer this question:
In the real world, you'll use all these approaches. But to be good at it, you need detailed data on resource utilization and future demand.
All of this is possible only with resource planning.
Imagine that you have four ongoing web design projects. Each of these projects requires detailed mockups before the developers can start coding.
Since all your agency’s designers are busy, you assign the mockup creation duties to a single designer. Halfway through her work, however, the designer falls sick. All the mockups remain half-finished. All four projects get stuck on this single deliverable.
Situations like these are all too common in real-world projects. Multiple projects rely on a single resource. Or multiple projects use a single deliverable.
Neither of these situations is ideal. As a project manager, you want to minimize such dependencies.
Resource planning offers a path to make this possible. By mapping all tasks and resource availability, you can spot these weak points. A resource that’s overspread or is working on too many tasks at the same time can be reassigned to reduce risk.
So you can conclude that resource planning is essential. But how do you go about doing it?
When you break it down, effective resource planning and management is essentially a two-step process:
Let’s dig in.
Before you can assign tasks to resources, you need to figure out:
Start by breaking down the project. While you can do this informally, in sufficiently complex projects, you’ll want to create a work breakdown structure (WBS).
A WBS breaks down a project into its constituent deliverables. It doesn’t describe activities; it only describes things that need to be created for a project to be 100% complete.
For instance, this is the WBS for a bicycle:
Creating a WBS would give you an accurate idea of all the deliverables that you will create as part of the project.
You can then break down each deliverable into its constituent tasks, which, in turn, can be assigned to different resources. Work breakdown structures are a fundamental part of project management.
Once you know what needs to be created, you can estimate the time it will take to create it. This is crucial for resource planning. If a task is expected to take 10 hours, but you have only 8 hours of a particular resource available, you will have to get outside help.
Estimating the duration of any task, deliverable, or project can be complicated. You will have to rely on industry standards, experience, and past results. Usually, you’ll want to adopt all three measures.
For instance, creating a mockup for a one-page website might require the following time:
Thus, when creating a project schedule, you can use a weighted average of all these data points. You can swing the weight in favor of whichever source you’re most confident in (say, if you have a lot of past data but an inexperienced designer, you’d overemphasize past data).
But this approach can still be prone to errors. That’s why I recommend that you use the Critical Path Method (CPM) to estimate project duration.
The PMBOK defines CPM as:
“..the sequence of scheduled activities that determines the duration of the project.”
More significantly, CPM describes the longest sequence of tasks in a project. That is, if a project has two sets of tasks with one taking 20 days, and another 60 days, the CPM would be based on the longer tasks.
In this example, the second set of tasks describes the “critical” path.
Unfortunately, this space is too limited to understand the CPM in detail.
Instead, you can use this post to understand the Critical Path Method and how to use it in your projects.
This process will help you figure out how much time each task will take.
You can then use this data to start assigning tasks.
A resource management plan, as we saw earlier, describes your entire approach to resource planning for a particular project.
Since you’ve already mapped all project tasks and their estimated duration, it would be relatively easy to create a resource management plan.
Follow these steps to create this plan:
The first step is to consider all the resources at your disposal and map their:
Resource management software can make this process significantly faster by showing the availability of each resource at a glance.
For instance, Workamajig shows you exactly what each resource is working on and their availability over the coming weeks:
Workamajig's Staff Schedule view shows you exactly what each resource is working on in the coming few weeks
Based on the above assessment, start assigning resources to different tasks. Keep the following in mind:
The bulk of your time as a project manager will be spent in this activity - tracking progress, monitoring deadlines, and adjusting estimates.
Progress tracking becomes much easier if you have a robust traffic management tool. This tool should be able to:
For example, Workamajig’s traffic management tool has both Grid and Calendar views to visualize the project’s progress:
You can see task progress as either a grid or a calendar in Workamajig
This can tell you what each resource is working on at any given time and what tasks are pending. You can also create automated alerts.
Further, you can print a ‘Hot Sheet’ that shows the status of all tasks/projects on a single, printable sheet - great for meetings!
A printable 'Hot Sheet' shows you exactly what each resource has to work on (or pending tasks in a project - among other customizations) in a printable sheet
Resource planning is fundamental to your success as a project manager and as a business. How well you organize and manage your resources will determine whether you can complete your projects on time and under budget.
Use this guide to help you get started with resource management and planning. But for better results, use a comprehensive agency management system like Workamajig with resource planning features baked right in.
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