Best practices for creative projects, budget, resource, clients, finance, and more.
The latest skills, technology, trends, and tools for making your agency a success.
Connect and compare notes with other industry professionals and thought leaders.
Take the next steps to improve your creative team and reach new levels of growth.
Top Dog Agency Management Institute, Agency Consultant
Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R and still actively runs the agency. He also owns and runs Agency Management Institute (AMI), which serves 250+ agencies small to mid sized agencies (advertising, digital, marketing, media and PR) every year, so they can increase their AGI, attract better clients and employees, mitigate the risks of being self employed in a such volatile business and best of all — let the agency owner actually enjoy the perks of agency ownership.
AMI is the only agency network that is run by an active agency owner. It offers:
Creative Performance Inc., President
After a diverse career in aviation and agency ownership, Vanessa Edwards founded Creative Performance Inc., to empower executives and managers in the marketing services industry.
Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since sixteen, she began her first career as a pilot for LifeFlight. It was here that she was first exposed to, and the learned the value of systems based training, integrated systems and the necessity of maintaining composure under life and death situations. She ended her piloting career in corporate aviation, as one of the youngest pilots ever type-rated in a triple engine jet.
Upon completing her MBA with an emphasis in Finance, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. She was tasked with finding a “middle way” that balanced the needs of finance/accounting, with that of creative, culture and the client. It was during this period that she first deployed Workamajig… with an emphasis on best practices, workflows and obtaining actionable data; tripling agency profit. The agency was acquired in 2010.
Over the last eight years, Vanessa has built a consultancy focused on helping agencies through complex organizational change, deploying integrated systems and business intelligence (agency storyboards®) to improve decision making. As a Workamajig® partner, she has helped many of their largest and most complex clients achieve great success with the platform.
Fuel Lines Business Development, Founder
He's been an active participant and innovator since creating his blog, Fuel Lines, back in 2007. It has ranked among the top 100 global marketing blogs in the world according to Ad Age’s Power 150. His Fuel Lines’ newsletter has over 33,000 subscribers. He's also amassed a Twitter following of over 106,000 people.
Michael’s built an international consultancy using the inbound and content marketing strategies and tactics that he recommends to advertising agencies and professional service firms.
He’s conducted over 300+ new business workshops in the U.S., Canada and the UK as well as global training events for international advertising and marketing associations.
Director of Creative Services Threshold/Carve
Comptroller and Media Buyer, Smith and Jones
Rachel Digman is comptroller, media buyer and member of the management team for Smith & Jones, a healthcare marketing agency in Upstate New York. Before joining Smith & Jones in 2004, Rachel earned her accounting degree from Albright College in Reading, PA. and worked as a project-based accountant at an architectural firm. Her accounting expertise and no-nonsense, by-the-numbers approach to agency finances have earned the respect of clients and the media reps who try their best to negotiate with her.
To help her maintain clients’ budgets and sustain a healthy bottom line for the agency, Rachel relies on the latest project management software. She has been a Workamajig power user for over 14 years since the agency became a beta test site for Workamajig (formerly Creative Manager Pro). Rachel was one of the original agency users of the platform, and actually set up the first LinkedIn group for Workamajig users (https://www.linkedin.com/groups/1044957/profile).
Vice President of Marketing, PMD Group
A world traveler, Bonnie has a keen sense of consumers and what makes people act. She is great at building brands and art directing for clients, and enjoys strategizing how to best use budgets to get results. Bonnie loved school so much that she got her MBA from Middle Tennessee State University, and when not cracking marketing challenges, she’s jet setting somewhere or hiking in the mountains and hills of Tennessee.
Bonnie manages a variety of clients, as well as the marketing and sales teams at PMD Group. She helped implement Workamajig for their full-service marketing agency four years ago, and last year helped move the agency to the Platinum platform. The majority of PMD’s clients are in the Southeastern US, and Alaska, and the agency works with a variety of industries including financial, medical, oil and gas, non-profit, and other agencies. PMD Group uses Workamajig for the entire project life cycle from ideas and quoting, through copywriting, design, internal and client proofing, production and invoicing.
Workamajig, Founder
Workamajig, Director of Training & Support
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Workology is essential for learning new features, understanding product direction and learning proper procedure. Meeting others in the industry, sharing experiences and knowledge is invaluable to bringing fresh understanding and utilization of the product. No event is hosted as well or takes care of it’s attendees like Workamajig!
Russell Smith
Underscore Marketing
It was quickly obvious to me that Workamajig is a company that truly cares about their product, their people and their customers.
Glenn DiPaola
Thomas Jefferson
University and Hospitals
The conference was the perfect combination of interesting, beneficial and fun! The speakers had great information and the trainers were helpful and open to questions.
Brittany Pimley,
Kinetic Agency
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