Agency Management, Operational Excellence

What Your CEO Needs to Know About Integrated Project Management

by Rod Ripley, February 1, 2016

It can be common for a project manager to feel that his/her individual daily responsibilities are not of interest to the company’s CEO. While there might be some truth to that statement, a CEO should never be unconcerned with integrated project management. A strong project management methodology provides the foundation for success on which an agency or other company can build.

Many corporate thinkers out there today have suggested that former project managers make excellent CEOs, and it’s not hard to see why. Project management requires critical thinking skills and the ability to balance multiple important tasks simultaneously while managing communication within a team. But for those CEOs who didn’t come from a project management background, there are some key considerations to understand.

Communication is Key

The saying might be old and even a little worn-out, but that’s only because it’s so true. It’s important that stakeholders at every level know that lines of communication are open. By integrating project management across all tasks and roles, companies can facilitate conversations, questions, and huge productivity boosts. No more roadblocks or delays from communication breakdown: just clear, open collaboration from one end of the team to the other.

By integrating operations across your business you can be more aware of delays, disagreements, and other issues before they become a big problem while simultaneously making it easier for your team to find collaborative solutions without having to get you involved.

Team members should want to work

If you have a team that is made up of passionate and driven creatives, you’re going to reap more than a few benefits from their high level of engagement. Engaged employees tend to be more productive and efficient. Good employee engagement improves buy-in for both new initiatives and for hard boundaries like project budget. It also boosts retention rates and can even be a selling point for your agency. A company and team structure designed to foster a happy, engaged team is a major step toward success.

Facilitating communication would be enough to make a positive impact on employee engagement, but the benefits of good project management don’t stop there. Making it easy for everyone on a project to seamlessly connect and collaborate smooths over a host of small frustrations that can build up into one very unhappy team. Letting project managers access budget and resource forecasts reduces the risk of overworking employees and provides new insights for growth and promotion opportunities as well.

Stakeholders are important, so keep them informed

It’s a first-day lesson that every project stakeholder needs and expects clear communication and information. When things go well, your stakeholders can rejoice with you. And if things don’t go as planned, your stakeholders are already in the loop and aware of the situation and potential solutions.

When all stakeholders are already looped into each project, communication becomes instinctive. Questions, requests, and feedback don’t get lost. Clients become collaborators and the creative project becomes a pleasure, not a chore.

While daily tasks of project management can seem insignificant, they form the backbone of a successful creative team or agency. Providing your team with a robust, integrated tool isn’t just about good project management; it’s about good company management.

What is your favorite thing about integrated project management? Let us know in the comments below!

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About The Author

Rod has had years of experience in the video production and IT industries and has worked for companies such as Universal Studios & IBM.

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