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PLATINUM PAPERS

Guide to Defining and Executing Creative Agency Policy and Process

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Creative without strategy is called “art.” Creative with strategy is called “advertising.” – Jef Richards

If an agency wishes to succeed, it must follow established guidelines. More than ever, it’s crucial for agencies to place heavy emphasis on policy and process. In today’s competitive digital landscape—where employees, freelancers, and clients collaborate and communicate across the world—keeping track of the nitty-gritty is paramount to success.

Download our free guide to:

  • Learn why policy and process are so important to your agency’s success.
  • Discover best practices for each of your agency’s departments.
  • Find out how to best evaluate and update your agency’s existing policies.
  • and much more!

Simply fill out the form on the right to download your free copy of this helpful guide. 

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