The Workamajig Blog
Project management requires both forethought and dedication. Forethought, as in the ability to think clearly about what the entire project will entail and lay out an adequate plan for it. Dedication, as in the perseverance to adhere to that plan and see things through. But the best-laid plans can still go awry. That’s where the third piece of the puzzle arises: flexibility. From project kickoff to submitting your final deliverable, here are the three steps to rocking your next project:
As 2016 comes to an end, it’s the perfect time to reflect on this year’s successes and where there’s opportunity for improvement. It’s a particularly fertile time of year for creative teams across all industries. Budgets are redistributed, metrics are finalized, and holiday parties run red with mulled wine.
If you already use revenue forecasting, it is clear that there are a lot of factors that need to be considered. From accounting for different client requirements to adjusting for team size, there are a lot of areas that can make or break your revenue forecasting model. A lot of those are simple to factor into a revenue prediction and are pretty easy to remember to adjust as well. There are other factors that are less obvious and often overlooked, such as the market or staff experience. Take a look at these three areas that you should address when you’re setting up your revenue forecasting for the next period:
Your project communication plan provides direction for your team. If your project veers off course, it could be due to your communication plan. Clarifying your project’s goals, how you will achieve them, and how your team will collaborate along the way is essential for keeping a project on track, within budget, and in line with your client’s expectations.
Closing out 2016 the right way is the first step toward starting 2017 strong. Knowing where you have been in the past 12 months will help you prepare for the year ahead. But the strength of your planning depends upon the thoroughness of your year-end closing efforts and the precision of your resulting performance reporting.
Another year is almost past. How did your agency do? Hopefully, it was a year of productive work and profitable projects. If it was, congratulations. Now you have to do it again next year. If it wasn’t productive and profitable, what went wrong? Did you not have enough work? Or was it too much? Or perhaps it wasn’t the right work, or it wasn’t done efficiently.
Whether 2016 was a boom or a bust, you should aim higher next year. Follow these five steps to finish this year strong and start 2017 fast:
You wouldn’t get far if you tried to hang a picture without a hammer and nail. Nor would you make much progress on a project without the proper management tools. Try as you might, you would struggle to finish on time and within budget, because you wouldn’t know where you were at, much less where you were going.
Here are six essential project management tools for any situation.
Creative management requires you to be, well, creative.
If you don’t give creatives enough freedom to think then their work could be dull. But if you don’t provide enough structure to act then their work may not be done on time, within budget or in alignment with expectations—if the work is done at all. Alternately pushing creatives beyond their limits to inspire their best work and then reeling them back in to accomplish it within the confines of your project can be a constant struggle.
Here are six factors to consider when managing creatives within an agency:
Your budget determines what you can do but your project communication plan details how you do it. Documenting who communicates with whom, how, and when helps you keep projects on time, within budget and in line with your clients’ expectations by establishing goals and eliminating confusion about how your team will obtain your objectives.
A great creative project manager is part creative, part manager and all results.
You must stoke your team’s creativity, support your client’s success and sustain your agency’s profitability. Doing so requires you to be capable of thinking big in dreaming up creative campaigns, while also being able to plan and execute in detail to keep projects on time, within budget and in line with expectations. You must also be able to maximize your team’s performance in terms of creativity and productivity without indulging every creative whim.