Agency Management

Using Marketing Agency Software to Improve the Bottom Line

by Ron Ause, October 25, 2013

preloader_logoIf you have kids, or have ever been around kids, you know they need to learn to play nice together and share. And when they don’t, they go to timeout. Why not take the same approach with your business? If your team isn’t communicating well with others, perhaps it’s time to put your system in timeout. Permanently.

Integrated Marketing Management

With marketing agency software all aspects of your agency workflow are incorporated into a suite of applications that work together, so you can analyze and understand every area of your business. Getting access to information like this quicker helps you increase your bottom line.

So, what are you looking for in a good marketing software solution? For starters:

• Marketing Resource Management – Team collaboration and agency resources need to be properly allocated for maximum profitability.  Many software suites have modules that address allocation of resources from a cost perspective.

• Campaign Management – Time is money in the marketing business. Campaign management is one area that can use up resources quickly if not monitored. By managing and tracking all aspects of a campaign, it becomes possible to properly track and bill for agency time and resources.

• Spend Management – Budgeting and tracking expenses when planning for clients can get confusing. A good Spend Management module should be a single input system that allows linking of AR/AP functions. It should create budgets in a variety of categories and formats for daily, weekly, monthly, quarterly and annual reporting and analysis.

• Media Buying and Planning – As more media channels come online, it becomes more important to track exactly where resources are being allocated. Integrating all areas of media including buying, planning, traffic, creative and accounting saves time, and reduces inefficiencies within the agency workflow.

The Bottom Line

The bottom line is that tracking time, agency resources, and media outlays is crucial to the profitability of any agency. Incorporating an integrated marketing agency software package makes it possible to analyze all aspects of your business. In other words, you get the grown-up version of a smiley-face and a sticker.

 

About The Author

Ron began a career in the software industry at 13, while working with his father. He's become an expert in job cost and project management for creative teams.

Subscribe to the Workamajig blog