Creative project stakeholders. They’re everywhere. They aren’t just your executives or your team members or the creative project sponsors. Some are heavily involved in the creative project, some you’ll see or hear from once and some you won’t hear from at all. Some will have financial involvement and some will just want to know when the campaign or marketing undertaking is complete. But they are out there. And you have to make room for them — they are very important to the creative project.
In this free Platinum Paper we discuss:
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